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JetBlue's Times Square Billboard Calculates Your Exact Travel Time to a Dream...
To push its JetBlue Card—and hopefully drive some impulse trip planning—JetBlue created a digital billboard that tells people standing in Times Square how quickly they can get to nicer climes, right...
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Ad of the Day: Butter and Cheese Are a Force for Good in Heart-Melting Land...
American cheese isn't just about getting your own. It's about helping someone else get theirs, too. That, at least, is the upshot of a sentimental new ad from iconic dairy company Land O'Lakes,...
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Orbit Gum Gets Surprisingly Earnest in Aspirational 'Time to Shine' Ads by BBDO
Here's a gum for people who feel they've bitten off more than they can chew. Wrigley's Orbit is rolling out a new campaign tagged "Time to Shine," a shift from the brand's familiar "Just brushed clean...
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Agencies on Canal Street Are Waging a Post-it-Note War, and It's Awesome
It started out, reportedly, with a single word: "HI." That was early last week. By the weekend, a full-blown Post-it note art war had erupted on Canal Street in New York City, with a number of...
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Champion Swimmer Ian Thorpe Pitches Thorpedo Pool Cleaning Service to...
Ad agencies will eventually tire of fake documentary videos, we promise—but not before Optus has a chance to reveal that, yes, Olympic swimmer Ian Thorpe's Thorpedo Pool Cleaning ad was a joke....
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Agency Post-it Wars Are Spreading, as Other Shops (and Even 3M) Join the Fun
There was a time when a big company like 3M might have sent a nasty letter to the agencies waging a Post-it war on Canal Street—telling them to quit sullying its brand name in social posts. These...
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Why Facebook's Lovely New VR Film, Shot in Grand Central, Is So Unlike Most...
In the infancy of virtual reality, two opposing extremes of 360° films have tended to dominate the brand space. On the one hand, you have your epic visual extravaganzas, including explosive work in...
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Nike Is Giving Away Kyrie Irving's New Sneaker Boxed Up Like Krispy Kremes
Kyrie Irving has an arsenal of secret tricks that make him great at basketball, but his latest reveal may be his most surprising edge yet—his own personal donut. In a new R/GA ad from Nike's Kyrie 2...
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Ad of the Day: Linus Karlsson Tries Comedy Again With a Bizarre Fishing...
Eight out of 10 fishermen prefer Smith sunglasses over other brands. So, what on earth is wrong with the other two guys? That was where Linus Karlsson started out in brainstorming ideas for Smith's...
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Here's the Best Reason Yet to Put Cats on Every Ad Space in This London Tube...
Hundreds of years from now, a new bionic race of human beings will look back on this moment—among other vestiges of our time—and conclude we all shared a god after all. (It's happened before.)...
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Introducing the Handys, the Award Show for Advertising's Biggest Wankers
Advertising awards have reached peak honesty with the Handys, a new (fake) show that isn't a show at all—it's an app where you get a prize just for shaking your phone up and down like a real wanker....
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This Disney Agency Took Us Inside Its Live 'Mad Hatter' Poster With Johnny Depp
Last week we showed you a pretty cool livestreamed movie poster at Disneyland, featuring Johnny Depp interacting with fans in real time as the Mad Hatter from the upcoming Disney film Through the...
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Holiday Inn Express Wants You to Take a (Virtual) Shower With Comedian Rob...
Nobody wants a stranger in their shower. And, unless you're a morning person, you especially don't want them talking to you in a manner more chipper than their yellow rain slicker. But Holiday Inn...
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This Brooklyn Agency Made Its Logo and Brand Identity Out of the Partners' DNA
Agencies talk a lot about brand DNA. Well, this Brooklyn agency's brand is its DNA. Travis Weihermuller and Dominic Santalucia want their shop, lifeblood, to explore "what makes us human." So, they...
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Craft Brewers Teamed Up to Make a Single Beer, With 4,490 Brewery Names on...
This week is American Craft Beer Week. To celebrate, craft brewers have teamed up to create a single beer, which is being made using the same recipe by more than 100 craft brewers—and in an act of...
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TBWA Made a Provocative Floating Tribute to Syrian Refugees Who Died at Sea
Last month, more than 200 gravestones appeared in the Mediterranean Sea, about 200 meters off the Aegean coast of Turkey. Made of waterproof styrofoam that resembled marble, and anchored with weights,...
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Airbnb's Cool Retro Ads for the Brooklyn Half Marathon Ask You to (Gasp) Call...
Airbnb is going old school in its newest local campaign—promoting New York businesses with a phone tree. To support its sponsorship of the upcoming Airbnb Brooklyn Half Marathon, the hospitality tech...
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Ad of the Day: Organic Valley Punks NYC With a Coffee Shop That Sells Only...
The cream keeps rising to the top at Organic Valley. After earlier hit ads like "Saving the Bros" and "Real Morning Report," the brand really milks it in a new spot by having one of its dairy farmers,...
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Ad of the Day: Getty Images Brilliantly Made 4 Famous Faces Entirely Out of...
Brazilian agency AlmapBBDO does consistently brilliant campaigns for Getty Images, from 2012's "From Love to Bingo," which used 873 stills from the Getty archive to tell the story of a single life in...
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Ray-Ban Is Latest Brand to Have People Stare at Each Other for 4 Minutes and...
In yet another recreation of a 1997 experiment to try to get people to fall in love, Ray-Ban got a bunch of carefully chosen strangers to answer questions and look into each other's eyes for four...
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