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For Its First New Cereal in 15 Years, General Mills Makes Animals Our...
Animals act like people—and vice versa—in a singularly silly campaign introducing Tiny Toast, General Mills' first new breakfast cereal in nearly 15 years. Created by an agency with an appropriately...
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Agency Sends Copywriter Into Wilderness to Live Exclusively on Its Clients'...
You've heard the adage that agencies should use their clients' products. It's the least you can do, if you're going to be selling them. But what if you upped the stakes a little and made a social...
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Domino's Apologizes for Years of Totally Overcharging You for Pizza on the...
Domino's wants consumers to know it feels guilty about charging more for pizzas on the weekend, and it's trying hard to make things right. For years, the fast-food chain has offered bargain pricing...
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This Agency's Weird, Fascinating Model Imagines If Humans Evolved to Survive...
Platypi have always been our favorite example of the weirdness of evolution. And while we laugh, it's easy to forget that nature makes us the way we are for reasons we can't always gauge. Humans...
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Adweek's Creative 100: The 2016 List in Alphabetical Order
Below is Adweek's full Creative 100 list for 2015. Note: There are 118 individuals total, as 17 pairs of people and one trio were recognized as one entry each. Congrats to all the honorees. • Abumrad,...
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50 Creatives Whose Brilliant Ideas and Beautiful Craft Will Make You Jealous
Last year's inaugural edition of the Creative 100 featured 40 agency creatives—broken down into 10 chief creative officers and 30 rank-and-file creatives.This year we've expanded the agency section to...
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Adweek's Creative 100: Meet the Top Thinkers, Makers and Doers in Marketing...
If creativity, deep down, is just inventive problem solving, clearly it's more in demand than ever in a world of increasingly complex business challenges—and a political and cultural landscape, in...
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From Writers to Directors to Musicians, Kids Made Target's Back-to-School Ads
For retailers, the back-to-school season is especially lucrative, which makes it all the more important to ensure the message is impactful to young people. Nipping this problem in the bud, Target's...
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Kleenex Explores the Sadness and Anxiety of Moving From Elementary to Middle...
Kleenex's "Someone Needs One" campaign is back with an emotional back-to-school video designed to make you need some Kleenex. Heading back to school is always an emotional time for kids, but the...
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Ad of the Day: The Origin Story of Running Legend Usain Bolt, as Told by...
We've learned a lot about Usain Bolt through advertising—that he broke the 100-meter world record in 9.58 seconds, hails from Jamaica, a former colony of England (at whose capital he's appeared,...
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This Ad for a Snorkeling Mask Is So Elegant, You Won't Want to Hit the Beach...
This ain't your grandpa's snorkeling mask. To promote Tribord's Easybreath full-face snorkeling mask, French agency Rosapark released a spot that almost seamlessly blends water and sky—a visual...
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Ken Griffey Jr. Gets a Lovely Tribute Ad From Mariners and Their Longtime Agency
There was the dramatic, series-winning slide into home base in 1995. There was the gravity-defying, wall-climbing catch in 1991 (and then another one, four years later). There were the hundreds of...
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Surfers Are Audacious Snails in Samsung's Latest Paean to the Waves
Why did the snail cross the road? To go shoot the curl, of course. This new ad for Samsung frames the enterprising spirit (or, skeptics might say, the biological hardwiring) of a slug in a shell as as...
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Minnesota in a Box: To Get You to Visit, the State Will Now Visit You First
Take a vacation to Minnesota? Nah, it's too cold and dreary with all that snow and dreary-ness. Brrr… To combat this common misperception, Explore Minnesota Tourism tricked out a pair of steel...
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A&W's Root Beer Mug Has Many Uses Beyond Holding Root Beer, Says Goofy...
We had high hopes for this A&W Restaurants infomercial by agency Cornett for the A&W mug. Created for InStyle TV, it promised to be tongue-in-cheek, possibly nostalgic and—why not?—mobile...
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Ad of the Day: United Turns Airport Security Into an Olympic-Level Obstacle...
Do you ever feel like an Olympic track star while trying to navigate the maze that is the airport check-in experience? United Airlines feels your pain. The 2016 Summer Olympics begin next month in Rio...
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Esports Team the Immortals Just Made an '80s-Style Dating Video ... for...
MeUndies, the makers of perfectly serviceable skivvies, just inked a sponsored ambassadorship with esports team the Immortals ... after discovering that one of its members doesn't own underwear....
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This Condom Maker Just Designed Some Sportswear Out of the Same Material
A new fashion-flavored campaign is putting a new spin on the idea of a full-body condom. To prove how comfortable its proprietary non-latex material really is, condom brand Skyn decided to create a...
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19 Mind-Bending Videos From Advertising's Stop-Motion Master
Short film maestro PES has just signed with BlinkInk, a sensible arrangement that positions the guy who made Honda's Emmy-nominated "Paper" under the same roof as the Layzell Bros (of Harvey Nichols'...
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Is Werner Herzog's New Film the Future of Branded Entertainment?
BALI, Indonesia—It's been almost four years since PJ Pereira unleashed "The Beauty Inside" on the world. The years since that groundbreaking work of branded content—which Pereira & O'Dell made for...
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