New BBC Series Sheds Light on Women Suffering Through Pain in Silence
In this era of social awareness, many once-taboo issues are being brought to light for women and other marginalized communities. One such taboo is the expectation that women should keep details of...
View ArticleThis Argentine Bakery Mixed Different Breads in One Bag to Promote Diversity
What do humans and bread have in common? They come in different colors. A recent campaign from bakery brand Bimbo and Ogilvy Argentina aimed to promote diversity and tolerance by mixing half a dozen...
View ArticleQ&A: Two Leading Adwomen Discuss IPG’s Upcoming Cannes Breakfast With...
IPG is continuing conversations around diversity and inclusion, leading the way for those on the MeToo movement to be sparked at the 2018 Lions festival by inviting a lineup of powerhouse female...
View ArticleFacebook Won’t Exclude News Publishers From Its Political Ads Policy
Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network's recent introduced policy on political ads. Facebook...
View Article4 Unexpected Takeaways From Walker Sands’ Future of Retail Report
Sure, voice is big these days, but it's also turning commerce into a daily activity that happens as consumers go about their lives. That's according to PR firm Walker Sands' Future of Retail 2018...
View ArticleDropping the Ad Cliches, This Father’s Day Video Looks at the Hopes and Fears...
When agencies work on internal holiday-centric content (see: holiday cards and videos), the results can be enjoyable, but mixed. For Father's Day, it could be easy to go down the predictable path that...
View ArticleWaPo Staff Lay Out Grievances in #DearJeffBezos Petition Circulated on Social
More than 400 Washington Post employees signed a petition to the publication's owner and Amazon's founder, Jeff Bezos, demanding fair wages and an improvement to benefits. The Post shared the petition...
View ArticleTop Communications Exec Elliot Schrage Is Leaving Facebook
Facebook vice president of communications and public policy Elliot Schrage announced that he is leaving the company. Schrage, who celebrated his 10-year anniversary with the social network last month,...
View ArticleFacebook, New York Times Execs Get Into Heated Debate Over Ad Policy
Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York...
View ArticleThis Branded Series Makes a Compelling Case That Cheez Doodles Are the Key to...
The path to enlightenment is lined with salty snacks, as far as Lindsay the life coach is concerned, and she'll be happy to dole out some unconventional advice to you over a bag of Cheez Doodles. Pick...
View ArticleThis Study Shows Which Creative Agencies Won What U.S. Business in the First...
In a study released to Adweek measuring U.S. creative agencies' new business activity in the first quarter of 2018, COMvergence highlighted Leo Burnett as the leader of the pack with the Publicis...
View ArticleResident Evil and Sony Led E3 Conversations on Facebook
The Electronic Entertainment Expo (E3) took place this week in Los Angeles. Now that the conference is over, Facebook revealed the most discussed games and publishers on Facebook and Instagram from...
View ArticleFeel Your Blood Pressure Rise as Oxygen Gears Up for a ‘Cruel Summer’
Under a brilliant sky, the yards are tidy, the pools are crystal clear and the suburbanites are puttering and partying. All is right, perfect even, in these summer scenarios. Or is it? That overturned...
View ArticleDeloitte, American Express and More Activate at the U.S. Open With VR and...
Golf may be the name of the game at the 2018 U.S. Open, but brands are getting a piece of the action off the green. The U.S. Open boasts several official brand partners for this year's event, which is...
View ArticleThursday Night Football Helps Power Fox’s CPM Upfront Gains
As Comcast and Disney battle over who will purchase its parent company, Fox Networks Group stuck to its "business as usual" mantra by putting the finishing touches on its upfront negotiations, almost...
View ArticleWhat Generation Z’s Migration Away From Social Means for Marketers
For Generation Z, swiping, tapping and scrolling are about as second nature as breathing. For those born after 1997, life without the internet is a foreign concept. 85 percent of Gen Zers use social...
View ArticleCBS Finishes Upfront Sales With Double-Digit CPM Increases
CBS wasn't the first broadcast network to cross the upfront finish line this year, but the network still wrapped up its business a week ahead of 2016's negotiations with a strong showing in all...
View ArticleAlly Financial Hands Media Account to MediaCom as It Closes in on Creative,...
Ally Financial, the digital banking company that focuses on auto lending, has selected WPP's MediaCom as its new media agency of record following a review that started in April. Ally chief marketing...
View ArticleThese 6 Campaigns From Australia and New Zealand Could Rise to the Top at Cannes
Going through the list of Cannes Lions winners from Australia and New Zealand is a veritable buffet of genius with both countries claiming their stake as one of the world's bastions of creativity....
View Article9 Brands That Are Having Some Fun With Father’s Day
Father's Day is just around the corner and, as usual, brands are pulling out all the stops. We've already told you what dads don't want this year, but what is it they do want? Here's what just a few...
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