From Rebranding to Reinvention: The Marketing Journey of Quad CMO Josh Golden
On this week's episode of Marketing Vanguard, host Jenny Rooney welcomes Quad CMO Josh Golden for a discussion on the evolving landscape of marketing and his experiences leading change in various...
View ArticleHow Brands Are Activating at the 2024 Paris Olympic and Paralympic Games
The 2024 Paris Olympic and Paralympic Games will take over the City of Light in July and August, with backing by some of the world's biggest brands including Alibaba, Coca-Cola, Deloitte, AB InBev,...
View ArticleGoth Glamour: Liquid Death and e.l.f. Cosmetics Collaborate on Ghoulish...
On a typical afternoon in a sunny suburb, all-American teenagers Piper and Addison fawn over their favorite goth rocker in Corpse Beat magazine, snack on vegan goat's blood and paint their faces like...
View ArticlePolitically Charged Publisher Splinter Returns. Ad Monetizing Is Another...
Political news publisher Splinter relaunched Tuesday morning, three months after it was acquired by Paste Magazine in a package deal, alongside feminist publisher Jezebel, from G/O Media for an...
View ArticleID Spoofing Dents Campaign Performance
The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These practices, dubbed ID spoofing, have been under increased...
View ArticleThe Speed of Culture Podcast: The Evolution of The North Face
The North Face brilliantly merges outdoor practicality with urban appeal, highlighting how retail brands can influence societal trends. Through CMO Sophie Bambuck's perspective, we explore the journey...
View ArticleIkea’s Sweet Ads Capture the Messy Realities of Pet Ownership
Cats and dogs have an unfortunate tendency to wreak havoc on furniture and other household items. An adorable Ikea campaign assures consumers that its products are so affordable, they don't have to...
View ArticleCelebrating Bravery and Brilliance in Women’s Leadership
In this special episode of Brave Commmerce, hosts Rachel Tipograph and Sarah Hofstetter celebrate Women's History Month by featuring key moments from past interviews with remarkable women leaders,...
View ArticleLuxury Watch Brand Movado Is Building a Timeless Legacy
Accessories are a great way to enhance and complete an outfit. Whether it's a pair of earrings or a watch, they can add a touch of elegance to one's appearance. Movado, a watch brand that has been...
View ArticleG/O Media Is Selling The A.V. Club and The Takeout
The media company G/O Media told staffers that it has sold two more of its editorial titles, The AV Club and The Takeout, according to an internal memo obtained by ADWEEK. The news was first reported...
View ArticleThe Future of Women in Gaming With Letta J and Jay-Ann Lopez
When it comes to the future of gaming, accessibility and representation are key. Since the 1980s, gaming has been marketed as a male-dominated industry. But that's not the case. "I've been playing...
View Article4 Stats Showing Fashion Resale Is Poised for Growth
The secondhand clothing market is growing 15 times faster than traditional apparel, and people are increasingly thrifting online, a new report shows. For the 12th year running, ThredUp released its...
View ArticleLindt Hosts a Lavish Bunny-Themed Getaway As it Eyes U.S. Expansion
Swiss chocolatier Lindt hopped into the experiential vacation rental space ahead of Easter weekend, as part of a wider effort to sweeten its footprint in the U.S. chocolate market. The premium...
View ArticleAKQA, Grey Merge Capabilities Across 5 Territories as WPP Continues...
WPP agency Grey is set to merge its capabilities with AKQA across five markets--Italy, Belgium, China, the United Arab Emirates and Australia--in an efficiency drive that will allow it to focus on its...
View ArticleDisney Launches Refreshed Disney+ App With Hulu, Shakes Off the Blues
It's not easy being green, so the Hulu integration on Disney+ is going teal. Disney announced the launch today of Hulu on Disney+ in the U.S. for Disney bundle subscribers, combining the Disney+ and...
View ArticleGroupM Launches Dedicated Women’s Sports Marketplace at Upfront
Women's sports are on the rise, and GroupM is looking to get marketers in the game. Today, GroupM, WPP's media investment group, announced it's launching a dedicated women's sports marketplace ahead of...
View ArticleTribeca Festival Expands Its X Programming and Awards for Advertisers
Having observed a growing connection between marketing and the film industry, Tribeca Festival is responding by broadening Tribeca X, its programming track for the creative marketing and advertising...
View ArticleCall for Nominations: ADWEEK’s 2024 Champions of Change
ADWEEK's Champions of Change Awards are back, and this is your chance to spotlight the women and non-binary people pushing sports and sports marketing forward. Evolved from Adweek's Most Powerful Women...
View ArticleCelebrity Cats Compete in Sheba’s March Madness-Style Tournament
Mars Petcare's Sheba is offering some adorable counter-programming to March Madness by enlisting eight felines with huge TikTok and Instagram followings in a bracket-style tournament where they'll race...
View ArticleThere’s A Revolution Transforming Women’s Sports. Are Retail Brands Keeping...
Women's sports are breaking through age-old barriers. In the past few years, we've witnessed significant progress, notably highlighted by the 2023 Women's World Cup, which saw women's sports take...
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