This Household Brand’s Campaign Tells the Nuanced Stories of Autistic Teen Girls
While neurodiversity remains underrepresented in advertising, a British household brand is on a mission to increase public understanding about autistic experiences. Vanish, a garment care brand owned...
View ArticleStagecoach Joins Soberchella as Music Fests Amp Up Their Booze-Free Options
Stagecoach, the top-grossing country music festival in America--which may or may not get a visit from Beyonce this year--is breaking ground in the modern temperance movement by inking its first...
View ArticleAgencies Tap Into Benefits of AI-Powered Focus Groups
Brands and their agencies are increasingly using artificial intelligence-generated focus groups to simulate conversations with potential customers in order to inform campaigns, saving time and money...
View ArticleSocial Commerce Platforms Are Facing Headwinds. Will TikTok Shop Prevail or...
Social commerce is quickly revolutionizing traditional ecommerce and radically disrupting brick-and-mortar retail. It moves the entire shopping experience onto social media platforms, from finding and...
View ArticleThe Testicular Cancer Society Hijacks Soccer Highlights to Encourage Self-Exams
April is Bowel Cancer Awareness Month and Testicular Cancer Prevention Month. However, while charities raise awareness and tutorials for self-exams readily available on YouTube, such videos are often...
View ArticleBrave Commerce Podcast: Navigating Dynamic Business Landscapes Effectively
In this episode of Brave Commerce, Mir Zaman, vice president of commercial operations at Spectrum Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to provide insights on leadership, innovation...
View ArticleNorthwestern Mutual CMO Lynn Teo on Innovating Financial Marketing for the...
Northwestern Mutual stands at the forefront of blending traditional financial wisdom with modern engagement, navigating the complexities of consumer expectations in the digital age. Through the lens of...
View ArticleCMOs Have Lost Focus on DEI Initiatives, MediaLink Report Finds
In the tumultuous summer of 2020, when Black Lives Matter protests proliferated in the wake of George Floyd's murder, one portent of social change came from corporate America. One by one, companies...
View ArticleDisrupt the Annual Brand Prank War by Focusing on Strategy, Not Stunts
Dunkin' is now Donuts'. If you were groggily scrolling social media on April 1, you may have briefly fallen victim to one of many brand pranks: Califia Farms unveiling a pickle-flavored creamer, the...
View ArticleInfographic: Bud Light’s Dylan Mulvaney Backlash, a Year Later
Around this time in 2023, Bud Light started a marketing firestorm when it partnered with transgender influencer Dylan Mulvaney and then seemed to distance itself from the relationship amid backlash....
View ArticleThere’s a Better Way to Do Influencer Trips
As influencer marketing has grown into a multibillion-dollar business, influencer trips have evolved into bigger and more lavish affairs, with brands looking to outdo their rivals. But many consumers...
View ArticleMaking People Feel Special Is What Fri Forjindam Does Best
Fri Forjindam knew New York wasn't for her after experiencing her first blizzard. After her master's, the Columbia University theater graduate moved to sunny Los Angeles and continued to pursue her...
View ArticleSpotify’s Plan to Monetize Live Events
Spotify's latest advertising product, Live Experiences, lets brands integrate with and sponsor its events for the first time. The company has hosted bespoke events for over seven years, but it has...
View ArticleHere’s IAB’s 2024 NewFronts Schedule
The 2024 NewFront's schedule is finally here. Though this year features new additions and companies such as Amazon and Peacock departing, IAB's 2024 schedule largely mirrors last year's lineup. Events...
View ArticleKristen Wiig Reprises Her Iconic SNL Character, ‘Target Lady,’ in Target’s...
Comedian and actress Kristin Wiig reprises her famous Saturday Night Live character, Target Lady, in Target's national ad campaign for its new membership program. Wiig's character, which she created at...
View ArticleHeinz Ketchup Stations Heat Up Chicago’s Condiment Controversy
Even if you've never been to Chicago, you've probably heard that its hot dogs are the stuff of legends. Because there are so many different ways to prepare a hot dog in the Windy City, ordering regular...
View ArticleHow Turo Became the World’s Largest Car-Sharing Marketplace
When it comes to travel, a road trip with loved ones is an American tradition. However, it can be frustrating when rental companies run out of cars during busy holiday weekends or when you decide to...
View Article9 Arguments Against Timesheets and for Modern Compensation Models
I'm no Gary Vee, but a recent LinkedIn post about my aversion to timesheets garnered over half a million impressions and sparked a surprisingly spicy debate about client-agency finances. I was curious...
View ArticleMarketers Find New Ways to Buy Programmatic Ads Without Relying on User Data
Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data quality worsens with cookie decline. Metadata is data about the environment of...
View ArticleThe Enduring Power of Carhartt Comes From More Than Style
In the summer of 1993, readers of the Los Angeles Times opened their papers to a startling bit of news--and for once it wasn't about wildfires, mudslides or Michael Jackson. "Work clothes worn by dad...
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