Want a Leg Up in the Ad Industry? Start in the Restaurant Business
Growing up, I had little to no idea what I wanted to do when I got older. What I did know from a very young age, however, was that I needed to make money to buy the things I wanted that my parents...
View ArticleTravel Ad Debunks Cold War Cliches in Pitch-Perfect Satire
The neighborhoods are dusty and desolate, the weather is foul and the inhabitants are sketchy at best--dupe sales, public urination and violent thuggery are common. The cuisine, if it can be called...
View ArticleHow Marketers Use Attention Measurement in CTV Strategies
As the worlds of digital trading and connected TV converge, some buyers and adtech firms are using attention metrics, already being adopted by digital publishers, to justify CTV pricing and judge...
View ArticleBrave Commerce: Balancing Flavor and Health in Canned Drinks
In this episode of Brave Commerce, Ben Goodwin, co-founder, CEO and formulator of Olipop, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and strategies involved...
View ArticleFollowing a Year of Hollywood Strikes, NBC’s Fall Lineup Is All About...
Live from New York... it's Sunday night? Saturday Night Live is celebrating the big 5-0 in 2025, and NBC is marking the occasion with a weekend-long celebration culminating in a three-hour special...
View ArticleThe Journey to Stardom: Insights From Songwriter Evan Bogart
We all have our favorite singers and bands that we love listening to and going to see in concert. However, most people are unaware of how these musicians were discovered and the process behind creating...
View ArticleHollywood A-Listers Pitched Brands This Week at Michael Sugar’s Way Upfronts
This week, A-list Hollywood talent including Mark Wahlberg, Scarlett Johansson and John Legend, pitched marketers on their creative projects at the Way Upfronts, ADWEEK has learned from a source...
View ArticleHow Snap and Scope3 Aim to Improve Carbon Measurement for Social Ad Formats
Scope3 is partnering with Snap to expand its carbon emissions measurement into social ad formats, marking the company's first deal with a social platform and offering more specific measurements beyond...
View ArticleMajor League Soccer’s Attitude and Access Scored It a New CMO
Major League Soccer has a robust post-pandemic story to tell, and it's found just the person to tell it. Newly announced senior vice president and chief marketing officer of MLS and Soccer United...
View Articlee.l.f. Beauty Calls for Diversity in Boardrooms With ‘So Many Dicks’ Campaign
A striking fact lays bare inequities in corporate leadership: There are more men named "Dick" on public company boards in the U.S. than women or diverse groups. "So Many Dicks," the wryly named...
View ArticleThe Ordinary Shirks Beauty Marketing Conventions in Minimalist Ads
It's well known that springing for a celebrity endorsement can do wonders for brand awareness. But beauty brand The Ordinary challenges this advertising truism in an intentionally star-free campaign....
View ArticleAdvertisers Are Still Significantly Under-Investing in the Hispanic Audience,...
The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream, driven by the crossover success and appeal of artists such as Ricky Martin, Jennifer...
View ArticleFox Renews Universal Basic Guys Ahead of Fall Premiere
Looks like Fox's famous Animation Domination lineup is about to get a little more universal. Universal Basic Guys--the latest addition to the network's Sunday night cartoon fare--has been gifted with...
View Article‘Wicked’ Start: How NBCU Kicked Off Upfront Week
Last year's NBCUniversal upfront was hindered by Hollywood strikes and former ad sales chief Linda Yaccarino leaving for Twitter/X days before the event. This time around, things were wickedly...
View ArticleHow Gen AI Is Paying Off Most for CMOs
Although still a nascent technology, gen AI is already providing a return on investment. More than 3-in-4 chief marketing officers say artificial intelligence is having a positive impact on their...
View ArticleYou Can Now Talk to ChatGPT With OpenAI’s Real-Time Voice and Video Capabilities
OpenAI announced its new flagship model GPT-4o (letter "o'" for "Omni"), boasting enhanced conversational abilities. This upgrade provides all ChatGPT users with faster, real-time voice and video...
View ArticleMolly Baz’s Pregnant Body Is Too Risque for Times Square
Times Square is no stranger to women's bodies, but a particular advertisement recently stirred controversy, reflecting deep societal tensions surrounding motherhood and female sexuality. The ad...
View ArticleForget Tom Brady and Jamie Foxx: Election, Super Bowl and World Cup Were...
With everyone comfortably seated and chair references held to a minimum, Fox put its 2023 upfront in the rearview and spent this year's installment focused on the big games and potential wins ahead....
View ArticleHow Valerie Davis Led Stagwell’s Assembly Through Consolidation to Growth
Four years of consolidation completely reshaped Stagwell's media offering, leaving Assembly the group's only standalone media agency brand. When Valerie Davis became the shop's North America chief...
View ArticleThe 24-Year-Old Neuro Researcher Reshaping Mindshare’s Media Plans and...
Kelechi Nwankwoala is the research lead at NeuroLab, the GroupM agency Mindshare's consumer neuroscience lab, where he measures consumers' emotions using methods like electroencephalogram, facial...
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