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ID Bridging Debate Brings About New Transparency Standards From IAB Tech Lab

The IAB Tech Lab introduced standards earlier this month that aim to make the process of declaring an identifier more transparent--a hot-button issue that has been dividing the adtech community for...

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Some Advertisers Are Rebuilding Their Search Strategies as Google’s AI Search...

Google has fundamentally transformed the online search experience with its AI search engine AI Overview, which incorporates videos and images, and encourages users to ask complex and detailed...

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Why WBD’s Jon Steinlauf Is Pitching Streaming Debuts as Cultural Moments

Warner Bros. Discovery took the upfront stage last Wednesday amid a swirl of unknowns, including the fate of its NBA rights package, the future of the Venu sports streamer and the viability of its...

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Exclusive: Sheryl Swoopes and Nike Assist Women’s Hoop Dreams at ACES Elite...

Sheryl Swoopes won an NCAA championship, three Olympic gold medals and four WNBA championships, but the star isn't planning to rest on any laurels. Off-court business and marketing opportunities in...

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Sean Downey on How YouTube’s AI Delivers Ad Results and What’s Next for NFL...

At its Brandcast TV upfront presentation last week, YouTube accomplished its event goals, sharing the stage with myriads of content creators, such as Zach King and Cleo Abram; showcasing brand case...

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Consumer Brands Are Leaving Trillions of Dollars Behind by Ignoring Women...

In 2021, when I was 37, I became a first-time car owner, first-time homeowner and first-time parent within a three-month span. After nearly two decades spent living in wildly expensive cities and...

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Meet Vidhya Srinivasan: the Google Exec With the Toughest Job in Advertising

When she was a kid, Vidhya Srinivasan, Google's vice president and general manager of ads, was sure of one thing: She wanted to be a doctor. She had a large family in India--lots of cousins and older...

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Leaked Presentation Shows How Google Is Pitching Its 2024 AI Agenda to Ad Buyers

Google's big bet on using AI to power ads is getting even bigger in 2024. At Google's Marketing Live event, which kickstarts today, the tech giant is expected to reveal how ads will look in generative...

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Retail Media Network Trade-Offs: High Engagement but Low Viewability

Beneath the hype, retail media networks offer a unique set of tradeoffs to advertisers, according to new data from ad verification firm DoubleVerify. Brands see huge wins on engagement, but...

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Jacques Séguéla, 90, Explains Why He Keeps Pitching as Havas Names Health...

Jacques Seguela was one of the original Mad Men of France. His prowess as an adman produced notable and lasting campaigns for Citroen, Air France, Club Med and Louis Vuitton. Seguela was the founder of...

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The Ad Strategy Behind Netflix’s NFL Games, According to Ad Sales VP Peter...

Netflix has a game plan for the National Football League. At Netflix's upfront event last week (its second upfront presentation and first time in-person), the company rolled out celebrities such as...

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Heineken Reenters the Marvel Universe to End a Fight Between Deadpool and...

Last year, Heineken introduced its lower-calorie light beer, Heineken Silver, touting a less bitter taste. Now, it is building on its "All the Taste, No Bitter Feelings" platform by reentering the...

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Live From New York, It’s SNL’s 50th Anniversary Sponsors

Your Weekend Update is coming early courtesy of NBCUniversal. Top line Today, days after TV upfront week, NBCU announced the presenting sponsors for Saturday Night Live's 50th anniversary season, which...

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Here Are the Details of the Peacock, Netflix and Apple TV+ Bundle

The bundle wars have begun. Top line Today, Comcast announced the details of its upcoming bundle with Peacock Premium, Netflix's ads plan and Apple TV+, which launches next week. According to the...

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Need for Speed: Liquid Death’s Latest Stunt Goes Top Gun for Jet Giveaway

Liquid Death is taking its patented outrageousness to new heights--literally--by launching a contest to give away a fighter jet nicknamed The Dehydrator worth about $400,000. The sweeps, where...

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Google Expands Advertising Into AI Search Engine

Google shared how AI will reimagine the traditional search experience at its annual event for marketers, Google Marketing Live, with many highly anticipated details on how ads will fit into this new...

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We Need an Open Web Identity Solution to Combat the Opacity of Walled Gardens

"Market dislocation"--though a term most often reserved for economists and Wall Street analysts, it could aptly describe the state of online identity today. Recent reports suggest that Apple and Google...

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Dan O’Leary of J.M. Smucker on Shaping a Career Out of Left Turns

In this episode of Brave Commerce, Dan O'Leary, J.M. Smucker svp and general manager for sweet baked snacks and pet food, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into...

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Woodward Throwbacks Reimagines Furniture With Reclaimed Materials

We all appreciate the beauty of furniture that serves a functional purpose while also having a unique story. When furniture is crafted from unconventional materials, it becomes even more intriguing....

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How LoanDepot’s Marketing Adapts to Cyclical Changes

In this episode of The Speed of Culture, host Matt Britton sits down with Alec Hanson, chief marketing officer at LoanDepot, to discuss the transformative shifts in the mortgage industry, the evolution...

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