Heinz ‘No Taste’ Test Asks Fans to Review Pickle Ketchup Before Trying It
Many people who have eaten a burger know what the combination of pickle and ketchup tastes like, prompting Heinz to take a novel approach to promoting its new pickle ketchup. The "You Can Already Taste...
View ArticlePeloton’s Kendall Toole on Fitness, Empowerment and Inspiring People Beyond...
Peloton built its reputation in the exercise and fitness world by offering convenience and dynamic instructors. The brand offers the flexibility of working out in various settings, whether it's on a...
View ArticleGoogle’s Widely Rolled Out AI Search Engine Spouts Misinformation
The world's most popular search engine is getting the facts wrong. Google's decision to make its AI-generated search results, AI Overview, the default experience in the U.S. was met with swift...
View ArticleCrossmedia Wins Edible’s Performance Media Business
Edible, the company formerly known as Edible Arrangements, has named Crossmedia its performance media agency of record. Chief marketer Kevin Keith said the business ran an "express RFP," eschewing a...
View ArticleAd Agencies Can Help Reduce Racial Wealth Gap in America—Here’s How
In 2018, a Black-owned small business accomplished an incredible feat on Black Friday by selling $1 million of cosmetics in less than 90 minutes. The Box of Crayons product was also featured on Oprah's...
View ArticleThe Real Story of Why Disney+ Changed Its Logo: A ‘Different Time of Night’
Disney's logo and branding are a tale as old as time--but even classic stories need a new chapter every now and again. In March, Disney+ unveiled its full Hulu integration for bundle subscribers,...
View ArticleAttribution and Granular Targeting Top Buyers’ Wish List for Netflix’s Adtech
With Netflix announcing that it is in-housing its adtech, buyers have a chance to get some of their programmatic wishes fulfilled. There have been ads on Netflix for around a year-and-a-half, but the...
View ArticleCreative Agency Prompts AI to Make the Technology More Inclusive
Artificial intelligence is only as good as its prompts and its learning, which is why many creatives are wary of using it for campaigns. AI is also bad at representing inclusion and diversity in its...
View ArticleThese Cat Rejections in Sheba’s Funny Ads Are Too Relatable
Cats are notoriously finicky, but their devoted owners are willing to do just about anything to please them. A campaign from Mars-owned pet food brand Sheba reveals the animal's one true desire. The...
View ArticleSean Adams of Utz on Keeping a Legacy Food Brand Relevant
In this episode of Brave Commerce, Sean Adams, svp of digital marketing and ecommerce at Utz Quality Foods, the operating company of Utz Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to...
View ArticleDanny Freeman’s Vibrant Pasta and Career Reinvention
Ask anyone about their favorite dish, and each person would have a unique recipe for how to make it. Danny Freeman (@dannylovespasta) is all about creating colorful and out-of-the-box ways to make...
View ArticleInside the Pitch Deck Used by Creative Gen AI Startup Pactto
Generative AI startup Pactto wants to change how companies provide detailed feedback on creative work by integrating videos and images into the process. With a valuation of $6 million, this 8-person...
View ArticleADWEEK Readers Believe Gen AI Will Enhance Creativity Rather Than Diminish It
Despite plenty of people voicing their concerns over Apple's recent ad--where a hydraulic press crushes books, cameras, paint cans and a piano, sparking fears about tech replacing human creativity--not...
View ArticleWe Are Rosie Launches New ‘Run by Rosie’ Service
We Are Rosie, an advertising and creative services agency that offers brands flexible staffing, is launching a new service offering coined "Run by Rosie." The new offering allocates more responsibility...
View Article95% of Digital Media Emissions Come From Supply Chain Partners
How and where ads are placed has a huge impact on carbon emissions for digital media companies, a new report from carbon intelligence firm Cedara shows. The report, released today and shared...
View ArticleExclusive: The Trade Desk Ranks the Top 100 Publishers
The Trade Desk, the popular demand-side platform that marketers use to buy digital ads, published a list of the 100 most premium publishers across the open internet today. The list--which includes TV,...
View ArticleMeta Shareholders Warn of AI-Driven Disinformation: Here’s What You Need to Know
Meta is preparing for a shareholder showdown at its annual investor meeting today over the growing threats of generative artificial intelligence. The tech giant's shareholders are pushing it to share...
View ArticleTMB Leans Further Into Video as Open Web Revenues Waver
The digital media company TMB, formerly Trusted Media Brands, is on pace to generate nearly $200 million in revenue in its most recent fiscal year, which ends in June, according to chief executive...
View ArticleA New Crop of Dealmakers Will Flood Cannes Lions This Year
As marketers and creatives flock to the Croisette for this year's Cannes Lions festival, they'll notice new players primed to drive billions of investment dollars into the advertising industry....
View ArticleAdcolor Reveals Dany Garcia as Its 2024 Beacon Honoree
Adcolor, the trade organization that celebrates and promotes creative industry diversity, will host its 2024 conference and awards from Nov. 14 through Nov. 16 in Los Angeles. This year, the event's...
View Article