How Roku and Formula E Set the Pace for Sports Streaming
Roku and the electric racing circuit Formula E have a relationship powered by potential, and it's accelerating rapidly. In June 2023, Roku announced its first live sports rights deal and joined Formula...
View ArticleEffie Case Study: How VML and Oreo Reversed a Downward Sales Trajectory—and...
Last spring, shoppers in Albertsons grocery stores were increasingly sticking to the store's perimeter--a trend that meant many people were skipping the sweets in the center aisles in favor of bakery...
View Article3 Tips From Ad Agency Leaders on Adding a Media Department
When Brad Simms, CEO and president of the Stagwell agency, Gale, decided to launch the agency's media practice, he bought a book about it. "We all went out and bought a whole bunch of physical books to...
View ArticleMusk’s Cannes Charm Offensive Falls Flat as Marketers Doubt X Brand Safety...
Elon Musk and his X leadership team still have a long way to go to lure advertisers back to the platform following the owner's bid to smooth relations at the Cannes Lions Festival last month, six...
View ArticleTinder Writes Its Own Romcoms for the Dating App Era
Samantha slips from a ladder while reaching for a book in the library, but just at the right moment, John steps in to catch her. It's a classic meet cute moment, reminiscent of countless sentimental...
View ArticleWhat a Skydance Merger Means for the Future of Paramount TV and Streaming
Skydance Media has entered into a definitive agreement with Paramount Global to form "New Paramount," capping off months of negotiations, bidding wars and public speculation. The potential move would...
View ArticleHäagen-Dazs Will Make Its Super Bowl Debut in 2025
Ice cream brand Haagen-Dazs is entering the highly competitive Super Bowl ad mix, as it has purchased national airtime during Super Bowl 59. The brand is in the game for the first time in its more than...
View ArticleCreator Etiquette 101: Brand Partnerships and Controversies
In the volatile world of cancel culture, who holds the power to make amends? Mistakes are bound to happen now and again; some are more forgivable than others. Recently, soda brand Poppi faced a lawsuit...
View ArticleTaco Bell Opens Early Retirement Home for Fans of All Ages
Always wanted to retire early but haven't quite found the time? Taco Bell has the answer. The fast-food chain is inviting the old at heart to The Cantinas, an early retirement community where guests...
View ArticleRetail Media’s Top 3 Growing Pains (and How to Navigate Them)
As retail media soars to the top of every industry event's agenda--and list of most-used buzzwords--developments are less settled behind the scenes at many retail media networks. Based on conversations...
View ArticleIce Cream (Anti) Social: Oatly Crashes Big Dairy Event to Talk Climate Change
Oatly doesn't mind getting the cold shoulder from Big Dairy. In fact, the brand provoked a frosty response--then relished in it--by crashing an ice cream social sponsored by the International Dairy...
View ArticleEtsy’s Ad Is a Love Letter to Human Craft in a Tech-Obsessed World
Etsy has issued a rallying cry in our increasingly automated, tech-obsessed world: Keep commerce human. The brand's new campaign, by agency Orchard Creative, emphasizes its human side, with real...
View ArticleThe Future of Bottled Water With BlueTriton Brands
On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, are joined by Kheri Tillman, evp and chief marketing...
View ArticleWhat Brands Can Learn From AT&T’s Essence Fest Activation
For the artists performing on AT&T's Dream in Black stage at this year's Essence Fest, it was all about celebrating the 30 years of history behind the annual celebration of Black culture and...
View ArticleBoston Calling Unveiled: How the Festival Showcases Music and Brands
Have you ever wondered what it takes to create a diverse music festival that showcases incredible talent and incorporates brand activations? Every year, music enthusiasts gather for Boston Calling, an...
View ArticleNBC Kicks Off Fall Programming With the NFL and Snoop Dogg
NBC is truly waiting all day for Sunday Night. The broadcaster is announcing its fall premieres, and it's so excited about Sunday Night Football that it's starting coverage on Thursday, Sept. 5, ahead...
View ArticleColle McVoy Picked to Lead Creative and Media for American Signature Furniture
Colle McVoy is continuing its winning streak, having been chosen by furniture company American Signature, Inc. to lead its brand strategy, media, creative and design efforts. American Signature, Inc....
View ArticleEffie Case Study: How Tinder’s Turnaround Started ‘With a Swipe’
In its latest marketing campaign, Tinder riffs on some classic romantic comedy tropes straight out of a 1990s Jennifer Lopez flick, with adorkable, clumsy characters, chance encounters on busy city...
View ArticleThe Golden Bachelorette Rose to the Occasion With ABC Fall Premiere Date
ABC's fall schedule has a golden opportunity for viewership. As part of its announcements at the Television Critics Association Summer Press Tour, ABC is rolling out its fall premiere dates, finally...
View ArticleGet Your Brand In on the Ground Floor of Real Estate Entertainment
From Million Dollar Listing to Zillow Gone Wild, I know firsthand about the rise of real estate content. And its popularity continues to increase thanks to the demand from fans who can't get enough,...
View Article