Fila Is Italian, As Chic ‘Bellissimo’ Ad Reminds Us
A manicured, seaside compound called the Bellissimo Country Club is a haven for the sporty and stylish jet set, where golfers arrive at the first tee via helicopter, swimmers never get pruny or...
View ArticleExclusive: TelevisaUnivision Sells Out Copa América Ads With an Assist From...
Brands that didn't buy into Copa America coverage will have to watch the tournament final from home like any team not from Argentina or Colombia: Ad space is officially sold out. Conmebol's first Copa...
View ArticleSoccer in the US Is Here to Stay. What Are Brands Going to Do About It?
Futbol in the U.S. is experiencing unprecedented growth; high-profile tournaments such as the CONMEBOL Copa America and Leagues Cup this year are warming the country up for the highly anticipated 2026...
View ArticleTubi’s UK Campaign Isn’t Afraid to Call People Out
Tubi is doing its own British Invasion, launching its first brand campaign in the U.K. Following its arrival in the U.K. earlier this month, the Fox-owned ad-supported streamer is now rolling out its...
View ArticleMeet the Challenger Adtech Firms Competing to Grab Oracle Advertising Clients
As Oracle Advertising winds down--with it, contextual firm Grapeshot and media quality firm Moat--ad verification firms like Integral Ad Science and DoubleVerify are in the best position to scoop up...
View ArticleDr. Rick’s Travel Tips Fuel Progressive’s Paris-Themed Campaign
The plane lands in Paris, and you immediately point out the Eiffel Tower to your seatmates and anyone within earshot, after you've cheered the pilot's flawless touchdown. Dr. Rick is so disappointed in...
View ArticleCeraVe Made a Soap Opera to Educate Gen Z About Drama-Free Skincare Habits
When a glamorous young woman named Xochitl Cleansington begins her day, all seems well in the family mansion. The first sign of trouble appears when her bottle of CeraVe cleanser is empty. She searches...
View ArticleThe Messi Effect Is Just the Beginning: 4 Takeaways From Copa America
Every four years, CONMEBOL Copa America takes place, with national soccer teams from the Confederation of North, Central America and Caribbean Association Football coming together to compete. As the...
View ArticleApple’s Música Mexicana Film Is a Surreal Adventure
After releasing a Japanese manga adaptation earlier this year, Apple continues to take its long-running and celebrated "Shot on iPhone" campaign on a world tour with a surreal adventure set in Mexico....
View ArticleWhat Should Boeing Do to Repair Its Damaged Reputation?
In April, whistleblower Sam Salehpour--a 17-year quality engineer for Boeing--took a seat before the Senate Committee on Homeland Security & Governmental Affairs. The committee was investigating...
View ArticleThe Kelce Brothers and Julia Louis-Dreyfus Top ADWEEK’s 2024 Audio Awards List
ADWEEK's Audio Awards honor the best in podcast excellence, including host Julia Louis-Dreyfus, the Kelce brothers' sports smash hit New Heights (winning for the second year in a row) and the True...
View ArticleA CGI Beaver Breaks Health Taboos in Ad About ‘Lady Parts’
While the topic of genital health remains largely taboo, pH-D Feminine Health drew on humorous euphemisms to start a conversation about the issue. "Love and Hearts for Your Lady Parts" aims to relay...
View ArticleExclusive: Disney and Mecenas Renew Agreement to Build Multicultural Content
Today, minority-owned publishing and media brand Mecenas and Disney Advertising announced the renewal of its strategic content and distribution agreement made last year. It will build on both...
View ArticlePixel Partners: Beats by Dre and Minecraft Collab on a Limited-Edition Drop
Digging deeper into gaming--and continuing to wrap its arms around chart-topping musicians--Beats by Dre debuted co-branded headphones with Minecraft, announced via a quirky animated video with an...
View ArticleInnovation in Women’s Health and Ecommerce With Opill Maker Perrigo
On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph sit down with Lorran Brown Cosby, senior vice president of digital and ecommerce at healthcare brand Perrigo....
View ArticleThe Sound of Success: Deirdre Findlay on Sonos’ Strategic Vision
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton is joined by Deirdre Findlay, global chief commercial officer at luxury sound brand Sonos. Findlay shares her career...
View ArticleMajor Shifts Made Minor League Baseball Brands’ Field of Dreams
A major restructuring of Minor League Baseball made some new fans among brands, and its future marketing prospects are getting brighter. In 2021, the minor leagues streamlined from more than 160 teams...
View ArticleGovernors Ball’s Formula for Success: Music Legends and Brand Magic
Since 2011, the Governors Ball Music Festival has brought together some of the biggest names in music, such as SZA, Sabrina Carpenter and Peso Pluma, in one location. Organizing an event in the city...
View ArticleExclusive: Data Firm Alliant Hires Bank to Pursue Sale
Data company Alliant has hired investment bank BrightTower to conduct a sale process, according to two sources familiar with the matter. Alliant calls itself a data cooperative, which means it's a hub...
View ArticleHere’s Why You Shouldn’t Bring in the Design Team at the 4th Quarter
Apple. Coca-Cola. Nike. McDonald's. OREO. Liquid Death. These brands have built design systems that have seamlessly woven from product to campaign through the funnel. The systems have wedged into our...
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