The Substack That Became the Antidote to Food & Bev Puff Pieces
According to Snaxshot founder Andrea Hernandez, the newsletter subscription platform Substack was like handmade sourdough bread in 2020; everyone was doing it. So when she shouted into the online void,...
View ArticleBridging the Gap Between Creativity and Productivity With Zach Kitschke, CMO...
Welcome to this special episode of the Marketing Vanguard podcast recorded at Cannes Lions. It's a pleasure to welcome Zach Kitschke, chief marketing officer at Canva and a firm believer in the power...
View ArticleNBCUniversal Crosses Upfront Finish Line First With ‘Modest Growth’
NBCUniversal is once again the first major publisher to wrap upfront talks. Today, ADWEEK learned the company "drove modest growth across its portfolio," according to a source familiar with the matter....
View ArticleWhy Is It So Hard to Score a Perfect 10 With Your Olympics Ad?
With the stage set for the 2024 Paris Olympics, the pressure is mounting for competitors to make their mark on a global stage that comes only once every four years. Advertisers also feel the heat to...
View ArticleNike’s Olympics Ad Is an Ode to Unapologetic Winners
"Am I a bad person? Tell me, am I?" actor Willem Dafoe asks in the voiceover for Nike's latest ad, as clips of elite athletes including basketball forward LeBron James, runner Sha'Carri Richardson,...
View ArticleKellanova Names IPG Global Creative Partner on Priority Brands
Kellanova, formerly the Kellogg Company, is expanding its partnership with Interpublic Group after an extensive evaluation of the company's global agency model. FCB will now lead on global and priority...
View ArticleWNBA All-Star Brand Partners Don’t Undervalue the League’s Growing Game
Brands showed up for WNBA All-Star weekend just as fans and broadcasters gravitated to a league that's increasingly made of superstars. The WNBA and ESPN have been looking forward to this All-Star...
View Article‘If You Know You Know’ Brands Are Forcing Us to Redefine Marketing Success
Today, people are more skeptical of traditional marketing hype and are seeking pragmatic value from less obvious sources. A new phenomenon of brand is commanding these audiences' attention: the If You...
View ArticleADWEEK House at Cannes Draws Top Marketers, Celebrities and Brands
A month since Cannes, the buzz from ADWEEK House still has yet to dissipate. The rooftop programming--ADWEEK's Group Chats--included top talent like Paris Hilton, Kahlil Greene, Alexis Ohanian and many...
View ArticleGoogle’s Cookie-less Future Is Probably Not Happening
Google, which has been asserting since 2020 that it would stop passing third-party cookies in the Chrome browser, is planning to abandon that course. In a blog post published today, the tech giant said...
View ArticleWarner Bros. Discovery Sends NBA Rights Deal Into Overtime
Warner Bros. Discovery is taking a final shot at NBA media rights. Top line Earlier this month, The Athletic reported that the NBA had agreed to a media rights deal with NBCU, Amazon and ESPN worth...
View ArticleThe CrowdStrike Outage Is a Lesson in Crisis Communications
It's been a tough few days for CrowdStrike and its biggest customer brands. Microsoft, Delta and others were directly impacted by the global outage on July 18, with many citing the blue screen of death...
View ArticleBest Buy Refreshes Brand for the Age of AI, Introducing ‘Spokeshologram’
Best Buy refreshed its brand today, expanding the color palette and adding the tagline, "Imagine that." It also added a holographic spokesperson, Gram. The logo, updated in 2018, remains the same. The...
View ArticleThis Slick Dancing GapKids Ad Doubles as a Napoleon Dynamite Reunion
If anyone knows a thing or two about sweet dance moves, it's Jon Heder. And the star of beloved indie hit Napoleon Dynamite--whose awkwardly joyous freestyle routine became an iconic movie moment--has...
View ArticleTasty’s Recipes Become Ready-to-Eat Meals With CookUnity
BuzzFeed's recipe publisher, Tasty, is debuting a new foray into shoppable commerce through a partnership with premade meal delivery service CookUnity. The deal means Tasty's audience can order...
View ArticleThe Evolution of Ibotta: From Consumer App to Performance Marketing Powerhouse
In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, engage in a dynamic conversation with Bryan Leach, CEO...
View ArticleNo Soda Has Grabbed More Market Share in the Past 20 Years Than Coca-Cola...
After a stronger-than-expected second quarter, which saw net sales increase 3% to $12.4 billion, the Coca-Cola Company has raised its full-year outlook. "We are encouraged with our second quarter...
View ArticleMarla Kaplowitz Will Step Down as the CEO of the 4A’s in May 2025
When she interviewed for the CEO role of the 4A's in 2017, Marla Kaplowitz was upfront with the trade association's board. She planned to hold the role for three to five years and then move on. When...
View ArticleExclusive: 6 Ad Companies Accuse Pluto TV of Exploiting Programmatic Auctions
Six ad firms--including four that buy online ads and two whose technology helps sell ads--have told ADWEEK that they are limiting their clients' exposure to streaming ads from Pluto TV, whose parent...
View ArticleHodinkee Winds Down Its Commerce Program, Returns Focus to Content
The wristwatch publisher Hodinkee will drastically reduce its commerce operation and return its focus to editorial content, according to a memo shared publicly by Hodinkee chief executive Ben Clymer on...
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