Call for Nominations: The 2024 Marketing Vanguard Awards
The most impactful CMOs are the ones who have powered themselves and their organizations, proving themselves indispensable to their CEOs, their colleagues, their teams, their boards and, ultimately,...
View Article5 Adtech VCs Reveal What They’re Looking For and What They Avoid
2024 has been a volatile year for adtech funding. U.S.-focused adtech startups, once accustomed to snagging billions in venture capital annually, have raised nearly $360 million so far this year,...
View ArticleMeet the Changemakers: 7 Newly Appointed CMOs to Watch
It's only August, and 2024 has already been busy with chief marketing officer (CMO) moves. At the start of the year Rent the Runway, Bayer, T-Mobile, Volkswagen and Heydude appointed new marketing...
View ArticleEmpowering Marketing Teams With Claudine Patel, CMO of Sanofi
Welcome to another special episode of the Marketing Vanguard podcast. Today, ADWEEK chief experience officer Jenny Rooney welcomes Claudine Patel, Sanofi's chief marketing officer for consumer...
View ArticleTBWA’s Newly Named Global CEO Erin Riley Talks Disruption and Leadership
Erin Riley has climbed the ladder at TBWA over the last eight years, and now she has risen to the top role as global chief executive officer. It's a promotion that will allow the agency network to...
View ArticleHow College Football, Deion Sanders and a Duck Made Nick Saban a Vrbo Ad Star
Nick Saban isn't a cranky, wisened college football coach; he just plays one in Vrbo ads. More than a year after stepping away from the University of Alabama and a career that spanned nearly half a...
View ArticleAmid Esports Boom, Legacy Brands Like Unilever Enter the Games
The annual Intel Extreme Masters Counter-Strike 2 tournament in August drew a sold-out crowd of 13,000 people to the Lanxess Arena in Cologne, Germany, and broke its previous viewership record of...
View Article4 Ways CMOs Can Manage Imposter Syndrome
I've never met a CMO or any high-level executive who doesn't wrestle with a nagging fear of being "found out" or wonder if they are truly up to the task. A fear that is probably not helped by the fact...
View ArticleNike’s Paralympics Ad Shows Competitors, Not Participants, With a Fierce...
Nike launched the latest stereotype-busting ad around the 2024 Paralympic Games, making it clear that the athletes involved have an eye-of-the-tiger mindset. The 30-second spot, with a soaring...
View ArticleExclusive: Amazon Closes First Upfront, Shaking Up the TV Market
Amazon has big ambitions to shake up the TV industry, starting with this year's upfront. ADWEEK has exclusively learned that Amazon has wrapped its first TV upfront season, pitching its scale, data,...
View ArticleFormer Fortune CEO Alan Murray Is Joining The Wall Street Journal This Fall
The former chief executive of Fortune, Alan Murray, is joining The Wall Street Journal this fall, where he will play a key role in building out its events business, according to two sources familiar...
View ArticleWeek of August 26 Morning News Ratings: CBS Mornings Sees Total Viewer and...
The final week of August saw the total viewer gap separating ABC News' Good Morning America and NBC News' Today narrow to only 26,000 total viewers. Meanwhile, third place CBS Mornings was also the...
View ArticleWeek of August 26 Evening News Ratings: All Three Newscasts Record Total...
The evening newscasts enjoyed a nice bounce heading into the Labor Day weekend as all three posted week-to-week gains in total viewers. ABC World News Tonight with David Muir was the No. 1 program of...
View ArticleRevolving Door Agency Moves: Gut, Mediaworks, Wasserman & More
We're kicking off September with a roundup of the latest agency moves, partnerships, and initiatives making headlines this week across the industry. 7Dots 7Dots has been appointed by Rite-Hite to...
View ArticleHollie Strano Talks About Departure from WKYC
WKYC meteorologist Hollie Strano is out at the Cleeland NBC affiliate several months after returning to work following an arrest for drunken driving. She announced the news on Facebook, saying that...
View ArticleWeek of August 26 Cable News Ratings: Fox News Retakes the Lead in Total...
This is TVNewser's basic cable network ranker and cable news report for the week of August 26, 2024. With the 2024 Democratic National Convention in the rearview, it was a return to the status quo...
View ArticleAccording to Hollywood, the Ad Industry Is Glamorous. And a Little Evil
Glamorous. Evil. Fun. These are some ways advertising has been depicted in film and television. But what do the real people who work in advertising think about their media portrayal? In this episode of...
View ArticleExclusive: Ed Gordon Joins CBS News
Veteran journalist Ed Gordon is boarding CBS News as a contributor. The network confirmed the Emmy-winning interviewer and host's new role to TVNewser on Wednesday. Gordon has a long history with CBS...
View ArticleHow CMOs Can Be Business Leaders With Jennifer Halloran of MassMutual
Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Jennifer Halloran, CMO and head of marketing and brand at MassMutual. Join us as we discuss the...
View ArticleTrue Crime Thursdays: Inside Scott Thorson’s Final Interview About the...
True Crime Thursdays dives into the latest crime stories being chronicled on news and streaming platforms. This week, travel back to 1981 when L.A. was riveted by a shocking series of drug-related...
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