Virgin Active Ad Takes a Stand Against Cultish Fitness Fads
Consumers are often bombarded by ads and influencers offering wellness solutions. A new global campaign from Virgin Active encourages them to ignore the allure of quick fixes and seek out a healthier...
View ArticleWeek of September 9 Cable News Ratings: A Historic Debate Lifts All Boats
This is TVNewser's basic cable network ranker and cable news report for the week of September 9, 2024. What a difference a historic presidential debate makes. After a sleepy post-Labor Day week, the...
View ArticleMatt Fortin Named Weekend AM Reporter for NBC Boston
NBC Boston has named Matt Fortin its morning weekend reporter. "I'm so happy to be NBC Boston's newest weekend morning reporter! Wake up early in the ams with me for your local headlines," Fortin wrote...
View ArticleFruit by the Foot Plays Up its Lengthy Eating Time in Wacky Campaign
Fruit by the Foot, a legacy General Mills product, is actually longer than a foot. In fact, it's closer to three feet, which can take a considerable amount of time to consume, inspiring a wacky...
View ArticleDonald Trump Drops by Gutfeld!
Midtown Manhattan may not be anywhere near Long Island, but former President Donald Trump fit a Fox News pit stop into his busy New York schedule on Wednesday. Hours before taking the stage at a rally...
View ArticleAllen Media Group Planning More Cuts
Byron Allen's Allen Media Group is planning more cost cutting measures. Bloomberg said Allen Media's debt has been trading at distressed levels over the last few months. The company's $840 million term...
View ArticleDoritos Revives Crash the Super Bowl Contest for Creators
Let the tears of flamin' hot joy flow, creators: PepsiCo's Frito-Lay and Doritos are bringing back Crash the Super Bowl. Nearly 20 years ago, Crash the Super Bowl first allowed anyone with a camera to...
View ArticleA (Long, Rewarding) Day In The Life Of An Ad Agency Mom
Nothing can really prepare you for motherhood or a career in corporate. But what if being a mother helped you thrive as a manager? And what if your career instilled the soft skills to motivate your...
View ArticlePublicis Groupe to Acquire Retail Media Agency Mars United Commerce
Publicis Groupe has entered into an agreement to buy Mars United Commerce, one of the largest independent agencies specializing in retail media. According to Publicis, the acquisition of Mars United...
View ArticleTools of the Trade: Michael Schillig of PPK
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top...
View ArticleLance Frank Named Head of Communications for CBS News
Lance Frank has been named Head of Communications for CBS News, Stations & Media Ventures. His promotion was announced today by CBS News president and CEO Wendy McMahon and EVP of Communications...
View ArticleIkea Recruited ‘Sleepfluencers’ to Turn Windows into Ad Space
Ikea understands the value of both creative advertising and a good night's sleep. The brand combined the two aims in a novel campaign by Swedish agency Akestam Holst NoA. Earlier this year, the...
View ArticleRevolving Door Agency Moves: Fuse Create, Preymaker, SuperHeroes & More
This week in the world of advertising, agencies are expanding their creative capabilities, launching new divisions, and securing major client wins, all while continuing to evolve with cutting-edge...
View ArticleHere’s How the News Networks Are Covering Hispanic Heritage Month
The 2024 edition of Hispanic Heritage Month kicked off on Sept. 15 for a monthlong celebration of America's vibrant Hispanic and Latino and Latine communities. Appropriately, the major news outlets...
View ArticleWWL Anchor Eric Paulsen Reveals Cancer Diagnosis
WWL anchor Eric Paulsen said he is taking time off after a recent cancer diagnosis. Paulsen has worked at the New Orleans CBS affiliate for 47 years, making him the longest-tenured anchor in the region...
View ArticleHere’s What Buyers Really Thought of the 2024 Upfront
"Cautious," "dragging," and "weird": From drawn-out negotiations to plummeting CPMs (cost per thousand viewers reached) and surprised publishers, buyers told ADWEEK that 2024 wasn't a typical TV...
View ArticleJohn Donahoe Steps Down as CEO of Nike
John Donahoe's bumpy run as president and CEO of footwear and athletic apparel colossus Nike will reach its end on Oct. 13, with the company announcing Thursday that his retirement makes way for a...
View ArticleADWEEK Elevates Jenny Rooney to Chief Brand and Community Officer
Jenny Rooney has been promoted to the newly created role of chief brand and community officer at ADWEEK. Rooney joined ADWEEK as chief experience officer in August 2022 from marketing consultancy Black...
View ArticleRevolving Door Roster Updates: Buntin, Cornett, Exverus Media & More
The advertising and creative industries are buzzing with fresh talent and leadership appointments, as agencies across the globe continue to expand their rosters with strategic hires and new...
View ArticleGoogle, As Well As Advertisers, Benefit from Independent Adtech, Antitrust...
Advertisers using Google's buy-side adtech, who have been limited to buying open web inventory via Google's supply-side platform and exchange, AdX, may have been at a disadvantage, newly released court...
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