Shutterfly Wants to Banish Generic, Throwaway Gifts This Holiday Season
No one wants the pre-wrapped fragrance set from Walgreens, the tabletop fireplace, the oversized chocolate fountain, any "talking" wall plaque or novelty necktie-and yet those gifts, or "gifts," arrive...
View ArticleTips from NCM, verb., and Pinterest On Avoiding the ‘Sea of Sameness’ In...
Successful experiential marketing has become more than just hosting a one-time pop-up event or providing guests with a photo opportunity. In "Immersive Brand Moments: Designing Experiences That...
View ArticlePachinko Producer Explains Why Diverse Stories Are Breaking Out in Streaming
For producer Theresa Kang, everything comes down to perspective. Kang, the CEO of Blue Marble Pictures, was born in the United States, but her sister and parents were immigrants born in South Korea,...
View ArticleG/O Media Is Suing Paste Media a Year After Selling It Jezebel
The digital media firm G/O Media filed a lawsuit in Delaware court last month against Paste Media, according to public records obtained by ADWEEK. The lawsuit alleges that Paste Media breached the...
View ArticleCNN and Fox News Announce Harris and Trump Town Halls
With another presidential debate looking increasingly unlikely, the cable news networks have pivoted to another format they know well--town halls. On Friday, CNN and Fox News both announced separate...
View ArticleA Deeper Dive Into the 2023-2024 Season Ratings
As we settle into the 2024-2025 broadcast season, TVNewser is taking a last look back at some of the lesser-told narratives of 2023-2024 broadcast season. We're focusing on time periods and networks...
View ArticleThe Cost of Cultural Ignorance: How Brands Can Get It Right
In the unfolding narrative of advertising's cultural missteps, the recent Heinz ad controversy serves as a poignant reminder of the shadows cast by history. These ads resonate with the undertones of...
View ArticleTerrifier 3 Tops Box Office With $18M, Joker: Folie à Deux Collapses With...
Terrifier 3 slashed its way to No. 1 in North America, collecting a stellar $18.3 million from 2,514 theaters in its opening weekend. It's a huge start for the ultra-gory, independently made,...
View ArticleTrump Campaign Worked With X to Keep Leaked J.D. Vance File Off Platform
Former President Donald Trump's presidential campaign worked with X to prevent information about Sen. J.D. Vance (R-Ohio) from being posted on the social media platform--a move that resulted in Ken...
View ArticleTwo Oklahoma Stations Get New Choppers
Griffin Media has replaced one of its two helicopters, which was destroyed by a tornado, with a state-of-the-art replacement. More than a year after a tornado destroyed both helicopters for Griffin...
View ArticleHannah Rahner Named Weekday AM Meteorologist at WBTW in Myrtle Beach
Hannah Rahner has been promoted to weekday morning meteorologist for Myrtle Beach, S.C. CBS affiliate WBTW. The station also announced that James Hopkins will leave the station after ten years. For the...
View Article4 Ways to Mitigate Bias in AI and Close the Diversity Deficit
Feed a prompt to an AI image generator and you're bound to encounter an insidious pattern: Do the people look ... too stunning? Perhaps even wanton? Gender, race, body type, nationality,...
View ArticleThe Current State of TV Streaming: Great Stories vs. Instant Virality
You've found a new show. It feels made for you. It's well written, the cast is phenomenal, and you can't wait to see where Season 2 goes. The show's only been out for about two months, but you see news...
View ArticleWhere Viewers Watched Coverage of Hurricane Milton
Hurricane Milton's landfall on Florida's west coast occurred on Wednesday night, and viewers were glued in to witness its ferocity as the cable news networks offered blanket coverage of the storm. The...
View ArticleHow AI Use Evolved at Companies in 3 Diverse Sectors
With artificial intelligence continuing to advance, the industry is starting to move from the "robots are coming for our jobs" to acceptance. AI platform Brand.AI sponsored a group chat at ADWEEK House...
View ArticleGenius Sports Joins Los Angeles Rams and Verizon to Blitz Fans With Data
Genius Sports and the Los Angeles Rams know that just because you have fans in your building on game day doesn't mean you have their undivided attention. The growth of fantasy sports, gambling,...
View ArticleFox News’ Bret Baier to Interview Vice President Kamala Harris
Fox News announced on Monday that Vice President Kamala Harris would sit down for an interview with its chief political anchor, Bret Baier, on Wednesday, Oct. 16, at 6 p.m. ET. This will be the...
View ArticleNBCU Olympics Ad-Sales Chief Dan Lovinger to Exit in Restructuring
Dan Lovinger, who supervised an increasingly complex Olympic Games ad-sales effort for NBCUniversal and delivered what is believed to be a record level of Madison Avenue sponsorship for the recent 2024...
View ArticleAmericans’ Trust in Media Remains at Trend Low
Americans continue to register record-low trust in the mass media, with 31% expressing a "great deal" or "fair amount" of confidence in the media to report the news "fully, accurately, and fairly,"...
View ArticleFox News’ Bret Baier to Interview Vice President Kamala Harris
Fox News announced Monday that Vice President Kamala Harris would sit down for an interview with its chief political anchor, Bret Baier, Wednesday, Oct. 16, at 6 p.m. ET. (TVNewser) It will be her...
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