Agencies Brace For Cultural Upheaval Under Second Trump Presidency
While U.S. citizens process Tuesday night's election results, brands their agencies are on the brink of a cultural shift that will impact how they speak to consumers and broach societal issues. Many...
View ArticleParamount Sees Streaming Success, TV Declines in Third Quarter
The numbers $49 million -- Paramount notched an operating profit of just $49 million--barely above breakeven--but it's the second quarter in a row of profitability for the network. $6.73 billion --...
View ArticleHere’s the Roundup for the Week Ending November 8
Happy Friday to all who celebrate. What a week it's been regardless of your political beliefs. (I was going to write "regardless of where you lean politically" but no one seems to lean anymore, they...
View ArticleLiquid Death and Dr. Squatch Debut ‘Soap for Psychos’
In a scene that's played out a zillion times in the long history of soap commercials, a half-naked male model lathers up in a mildly suggestive but still safe-for-work product demo. But what if the...
View ArticleVideo Uploads on LinkedIn Have Grown 34% Year-Over-Year as the Platform Makes...
LinkedIn is becoming a bigger platform for creators. The social platform for professionals is a growing tool for creators to build an audience and get brand deals. Creators like Gen Z public speaker...
View ArticleWe Survived Netflix’s Squid Game Experience. Here’s How.
Three years after its premiere, Squid Game continues to pay dividends for Netflix, which has churned out a popular reality show based on the franchise, has Season 2 of the series releasing on December...
View ArticleTransforming the Shopping Experience With Placer.ai and Vibenomics
In this episode of The Garage podcast, hosts Dan Massimino and Evan Hovorka are joined by Dan Hight, business development and partnerships executive at market intelligence firm Placer.ai, and Paul...
View ArticleRawlings Takes a Swing at Drop Culture With Combat MFG Baseball Bats
You can't just release any product into the ether and call it a drop: Achieving the latter requires a whole vibe. The Combat MFG brand has produced bats for baseball and softball players since 2004 and...
View ArticleDoorDash Dials Up Nostalgia in Campaign For Hispanic Audience
Many Latinx and Hispanic kids may have grown up hearing "Hay comida en la casa" - which translates to "there's food at home" in English - in response to their requests to eat out. DoorDash takes the...
View ArticleFCB Chicago’s Foxhole Gives Veterans a Place in Advertising
When you're a soldier, decisions made on the battlefield can mean life or death. In advertising, decisions in the boardroom don't result in life threatening situations. For some veterans making the...
View ArticleFred Campagna Leaves WANF in Atlanta
Fred Campagna has signed of from Atlanta CBS affiliate Atlanta News First. He joined the station in 2019. "After 26 years in the broadcast business, tonight is my last night." he said in a video on...
View ArticleFort Wayne Anchor Alyssa Ivanson Mourns Loss of Infant Daughter
WANE anchor Alyssa Ivanson told viewers she will be off the air for the rest of 2024 to spend time with her family after the death of her infant daughter Joy. "On November 3, 2024, Joy Agape was born...
View ArticleWalmart’s Black Friday Campaign Spoofs Your Favorite Film Genres
Holiday shopping at Walmart is about to get dramatic, as the retailer blurs the lines between advertising and entertainment for its Black Friday campaign. Today (Nov. 11), Walmart debuted "Deals of...
View ArticleGoogle Lifts the Lid (a Little) on AI Buying Tool Pmax, Giving Buyers More...
Google has rolled out an A/B testing feature for its AI-powered ad-serving tool Performance Max. This lets advertisers test how certain changes impact campaign performance, such as changing creative...
View ArticleMattel Apologizes For Scandalous Misprint on Wicked Dolls Packaging
Toy maker Mattel went into crisis response mode over the weekend, as shoppers discovered that the packaging for its dolls tied to upcoming Universal Pictures release Wicked included the URL for...
View ArticleRZA Plays a Mystical Beekeeper To Mark Nike’s Wu-Tang Clan Dunk High Re-Release
Hip-hop, sneakers, bees, and basketball collide in Nike's film to mark the re-release of its 1999 Wu-Tang Clan Dunk High model, which debuted on the latter's SNKRS app in early November. "The Hive,"...
View ArticleMajority Promotes Founding Partner Asmirh Davis to President
Majority, an Atlanta-based creative culture agency, has promoted founding partner Asmirh Davis to president. Since the launch of Majority in 2021, Davis has been chief strategy officer. With expertise...
View ArticleCharles Watson Joins WNBC as Reporter
Charles Watson has joined NBC owned New York station WNBC as a general assignment reporter. Watson most recently worked for Philadelphia ABC-owned station WPVI. Before that, he was a national...
View ArticleHeineken USA Appoints Ex-Dos Equis Marketer Alison Payne As CMO
After a tenure in Europe, Heineken marketer Alison Payne is returning to the brand's New York office as chief marketing officer (CMO) of Heineken USA. Most recently, Payne was on the beer giant's...
View ArticleOvernight Cable News Ratings for Nov. 5-7: Kamala Harris’ Concession Speech...
Tuesday, November 5 Fox News was the go-to network on Election Night in both total viewers and the Adults 25-54 demo. The network peaked with over 10 million viewers between 9 p.m. and 12 a.m. ET. CNN...
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