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Breaking News in Advertising, Media and Technology

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    Today Twitter announced that it has promoted head of U.S. agency development Stephanie Prager to head of global agency development, consolidating the two roles. The move is part of the social media company's plans to evolve its relationships with the biggest names in the ad industry in the new year. Prager, who is herself a...

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    After 15 seasons on the air, there's very little ground that Family Guy has yet to cover, but Fox has managed to pull off something new for the comedy's March 11 episode, which will air with limited commercial interruptions for the first time in series history. The episode will air with fewer ad pods than...

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    Dating: So easy, a caveman can do it? Since the dawn of time, human beings have been yearning for connection. Over the years, we've only made it more and more difficult to find. Or, at least, so says a new spot from Tinder and production spot Buck, which posits that Tinder isn't so much an...

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    It's soon going to become Alexa's world that we're just living in, complete with its own product recommendations disguised as ads. According to a report from CNBC, Amazon is considering adding ads into Alexa and is in talks with companies like Procter & Gamble and Clorox about it. It's yet another wake-up call for brands...

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    In a new report released this morning, Pew Research Center sought to bring into focus the blurry lines that tend to define what does and does not constitute online harassment. The research organization asked respondents to look at three fictional scenarios depicting potential online harassment, and asked which elements of each should be considered harassment....

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    The Television Critics Association's winter press tour kicked off with a bang today. Fox's network chiefs spoke publicly for the first time about their company's uncertain future since last month, when Disney announced its acquisition of 21st Century Fox for $52.4 billion after spinning off some Fox assets--including Fox Broadcasting, Fox News and Fox Sports--into...

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    By the end of 2018, Orangetheory Fitness plans to have 1,300 studios in 17 countries, and by midyear, it expects to hit $1 billion in revenue. To get there, the fitness brand has worked with Knoxville, Tenn.-based The Tombras Group over the past three years, building its membership with a hypertargeted approach--strategic programmatic, social and...

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    Just a couple of days into the new year, YouTube already has another brand safety crisis on its hands. Logan Paul, a YouTube star with 15 million followers who has inked marketing deals with Walmart and Dunkin' Donuts, uploaded a video over New Year's weekend in which he visited Japan's Aokigahara, a forest known as...

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    Experiential marketers have a lot to celebrate. At a time that's seen predictions of declining advertising spend, marketers have shown an interest in growing their experiential budgets. According to a 2017 report from Rakuten Marketing, 80 percent of global audiences say that online advertising hasn't got any better with time, on any device or platform,...

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    Thanks to online shopping, consumers can buy three different sizes and colors of one item to see which works best, all from the comfort of their own home. Add holiday sales and shipping incentives into the mix, and it's official: 'Tis the season of returns. The volume of returns is so big that Jan. 3...

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    Remember the good old days, when social media marketing was largely a creative discipline, when you could post something clever and your following would notice? You probably scrolled through your performance metrics here and there, but mostly to see which items were most worthy of reposting or iterating--nothing too complicated there. A lot has changed...

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    You know you have a good advert on your hands when organizations similar to yours, thousands of miles away, want to pick it up and run it. That's the case with "I Will Survive," a PSA released in early 2017 by Ireland's government heath service, the HSE. The minute-long spot, which shows people lip-syncing to...

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    For decades, women's stories of harassment, assault, rape and abuse have been met with the same phrase: "He said. She said." Four words that may seem like they're intended to balance a story have been manipulated and used to upend countless accounts of wrongdoings. In a beautifully simple new 30-second spot, which will debut Sunday...

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    Sports media company theScore launched theScore Fantasy Sports on Instant Games, Facebook's HTML5 cross-platform gaming service that allows users to play games with their friends on Messenger and News Feed. At launch, the fantasy sports game allows users to compete in daily contests for the National Football League, the National Basketball Association, the National Hockey...

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    When the 75th Golden Globe Awards airs this Sunday, movie buffs will be treated to a wonderful blast from the past, courtesy of Culligan Water. The brand decided to retire its 59-year-running "Hey Culligan Man" ads in favor of an ad that nods to cult-favorite film, The Princess Bride, in the best way possible--with a...

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    "Of all the content on Facebook, more than 99 percent of what people see is authentic. Only a very small amount is fake news and hoaxes. The hoaxes that do exist are not limited to one partisan view, or even to politics. Overall, this makes it extremely unlikely that hoaxes changed the outcome of this...

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    After more than two and a half years of legal developments, holding company Omnicom has reached a settlement in a discrimination suit brought by a now-former employee of its agency DDB. The case went through a series of dramatic turns, including a dismissal by a U.S. District Court Judge in 2016, before the plaintiff successfully...

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    While marketing budgets continue to grow, agencies and marketers both say finding top talent remains a problem. A recent New Year Outlook survey by RSW/US found that 60 percent of marketers and 52 percent of agencies expect marketing budgets to increase either "somewhat" or "significantly" in 2018, marking the second straight year that 60 percent...

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    In this simple yet stirring animated fairy tale for flower delivery service Interflora, Danish agency Brandhouse tells a love story that might just melt your heart (among other things). Set deep in a magical, frosty forest as the frigid weather wanes, King Winter--a bearded hunk (of snow and ice) with sad eyes--become smitten with Mother...

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    It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw a share of mobile (versus desktop) conversions increase from 43 percent in 2016 to 64 percent on Cyber Monday...

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