Today Twitter announced that it has promoted head of U.S. agency development Stephanie Prager to head of global agency development, consolidating the two roles. The move is part of the social media company's plans to evolve its relationships with the biggest names in the ad industry in the new year. Prager, who is herself a...
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How Twitter Plans to Evolve Its Partnerships With Brands and Agencies in 2018
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Family Guy Will Air an Episode With a Reduced Ad Load for the First Time
After 15 seasons on the air, there's very little ground that Family Guy has yet to cover, but Fox has managed to pull off something new for the comedy's March 11 episode, which will air with limited commercial interruptions for the first time in series history. The episode will air with fewer ad pods than...
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Tinder Traces the History of Dating to Caveman Times in Gorgeously Detailed Animated Spot
Dating: So easy, a caveman can do it? Since the dawn of time, human beings have been yearning for connection. Over the years, we've only made it more and more difficult to find. Or, at least, so says a new spot from Tinder and production spot Buck, which posits that Tinder isn't so much an...
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Why Brands Should Be Ready for Alexa Ads, Despite What Amazon Says
It's soon going to become Alexa's world that we're just living in, complete with its own product recommendations disguised as ads. According to a report from CNBC, Amazon is considering adding ads into Alexa and is in talks with companies like Procter & Gamble and Clorox about it. It's yet another wake-up call for brands...
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When Do Things Cross the Line and Become Online Harassment?
In a new report released this morning, Pew Research Center sought to bring into focus the blurry lines that tend to define what does and does not constitute online harassment. The research organization asked respondents to look at three fictional scenarios depicting potential online harassment, and asked which elements of each should be considered harassment....
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Fox’s Network Chiefs Say ‘It’s Business as Usual’ Until the Deal Closes With Disney
The Television Critics Association's winter press tour kicked off with a bang today. Fox's network chiefs spoke publicly for the first time about their company's uncertain future since last month, when Disney announced its acquisition of 21st Century Fox for $52.4 billion after spinning off some Fox assets--including Fox Broadcasting, Fox News and Fox Sports--into...
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Hyperlocal Targeting and AI Have Made Orangetheory Fitness a Nearly $1 Billion Business
By the end of 2018, Orangetheory Fitness plans to have 1,300 studios in 17 countries, and by midyear, it expects to hit $1 billion in revenue. To get there, the fitness brand has worked with Knoxville, Tenn.-based The Tombras Group over the past three years, building its membership with a hypertargeted approach--strategic programmatic, social and...
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The Logan Paul Incident Illustrates Why YouTube Will Never Be 100% Brand-Safe
Just a couple of days into the new year, YouTube already has another brand safety crisis on its hands. Logan Paul, a YouTube star with 15 million followers who has inked marketing deals with Walmart and Dunkin' Donuts, uploaded a video over New Year's weekend in which he visited Japan's Aokigahara, a forest known as...
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3 Priorities That Will Help Experiential Marketers Step Up Their Game in 2018
Experiential marketers have a lot to celebrate. At a time that's seen predictions of declining advertising spend, marketers have shown an interest in growing their experiential budgets. According to a 2017 report from Rakuten Marketing, 80 percent of global audiences say that online advertising hasn't got any better with time, on any device or platform,...
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Should Retailers Prioritize Return Strategies to Keep Consumers Happy?
Thanks to online shopping, consumers can buy three different sizes and colors of one item to see which works best, all from the comfort of their own home. Add holiday sales and shipping incentives into the mix, and it's official: 'Tis the season of returns. The volume of returns is so big that Jan. 3...
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3 Data Skills to Future-Proof Your Social Media Marketing Career
Remember the good old days, when social media marketing was largely a creative discipline, when you could post something clever and your following would notice? You probably scrolled through your performance metrics here and there, but mostly to see which items were most worthy of reposting or iterating--nothing too complicated there. A lot has changed...
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This Irish Anti-Smoking Ad Is So Good, It’s Now Running in New York
You know you have a good advert on your hands when organizations similar to yours, thousands of miles away, want to pick it up and run it. That's the case with "I Will Survive," a PSA released in early 2017 by Ireland's government heath service, the HSE. The minute-long spot, which shows people lip-syncing to...
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The New York Times Made a Simple, Powerful TV Spot About Reporting Sexual Harassment
For decades, women's stories of harassment, assault, rape and abuse have been met with the same phrase: "He said. She said." Four words that may seem like they're intended to balance a story have been manipulated and used to upend countless accounts of wrongdoings. In a beautifully simple new 30-second spot, which will debut Sunday...
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theScore Fantasy Sports Launched on Facebook Instant Games
Sports media company theScore launched theScore Fantasy Sports on Instant Games, Facebook's HTML5 cross-platform gaming service that allows users to play games with their friends on Messenger and News Feed. At launch, the fantasy sports game allows users to compete in daily contests for the National Football League, the National Basketball Association, the National Hockey...
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The Princess Bride Star Cary Elwes Revives His Famous Role in New Ad for Culligan Water
When the 75th Golden Globe Awards airs this Sunday, movie buffs will be treated to a wonderful blast from the past, courtesy of Culligan Water. The brand decided to retire its 59-year-running "Hey Culligan Man" ads in favor of an ad that nods to cult-favorite film, The Princess Bride, in the best way possible--with a...
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Why Mark Zuckerberg’s Personal Challenge for 2018 Is Different
"Of all the content on Facebook, more than 99 percent of what people see is authentic. Only a very small amount is fake news and hoaxes. The hoaxes that do exist are not limited to one partisan view, or even to politics. Overall, this makes it extremely unlikely that hoaxes changed the outcome of this...
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Omnicom Reaches Settlement in Anti-Gay Discrimination Case
After more than two and a half years of legal developments, holding company Omnicom has reached a settlement in a discrimination suit brought by a now-former employee of its agency DDB. The case went through a series of dramatic turns, including a dismissal by a U.S. District Court Judge in 2016, before the plaintiff successfully...
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Marketers and Agencies Are Struggling to Find Top Talent, Even as Spending Increases
While marketing budgets continue to grow, agencies and marketers both say finding top talent remains a problem. A recent New Year Outlook survey by RSW/US found that 60 percent of marketers and 52 percent of agencies expect marketing budgets to increase either "somewhat" or "significantly" in 2018, marking the second straight year that 60 percent...
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King Winter Woos Mother Earth in Interflora’s Sweet, Sad Love Story
In this simple yet stirring animated fairy tale for flower delivery service Interflora, Danish agency Brandhouse tells a love story that might just melt your heart (among other things). Set deep in a magical, frosty forest as the frigid weather wanes, King Winter--a bearded hunk (of snow and ice) with sad eyes--become smitten with Mother...
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How Facebook Ads Are Helping These 2 Retailers Reach New Audiences
It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw a share of mobile (versus desktop) conversions increase from 43 percent in 2016 to 64 percent on Cyber Monday...
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