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There’s No Stopping Peak TV, as 487 Scripted Series Aired in 2017

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In 2015, FX Networks CEO John Landgraf coined the phrase "Peak TV" to describe the overwhelming amount of TV available on broadcast, cable and streaming platforms. That year, a then-record 422 scripted series aired on those outlets. But Peak TV still isn't close to peaking, according to new estimates from FX's research team that Landgraf...

FX’s John Landgraf Says Being Bought by Disney Could Be ‘a Really Good Thing’ for His Network

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When Disney announced that it would be acquiring 21st Century Fox for $52.4 billion, one of the biggest questions about the deal--which the company expects to close in 12-18 months--was how an edgy brand like FX would fare under its family-friend new owner. But FX Networks CEO John Landgraf has no such worries, he said...

Switching to Healthy Ingredients Is Riskier for Brands Than You Might Think

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As of Thursday, patrons of Dunkin' Donuts could step into the shops and behold a small miracle--racks and racks of those dizzyingly colorful donuts, all of them chemical free. After much work, the donut chain finally gave the boot to artificial coloring (though some limited-edition donuts may still contain it). "Eliminating artificial dyes from our...

The Golden Globes Red Carpet Show Will Be Livestreamed on Facebook

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Last year was supposed to be a big year for Twitter TV. The social platform inked numerous deals--from business news video content like Cheddar and Bloomberg to sporting events like National Football League games--but one of the most compelling arguments was that there was prime opportunity for awards shows, pop culture's catnip, to tap into...

Donald Glover Says Season 2 of Atlanta Will Be More Like Tiny Toon Adventures

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The freshman season of Donald Glover's FX comedy Atlanta was a critical and commercial hit, but Glover said audiences shouldn't expect more of the same when the series returns for Season 2 in March. "We didn't look back at Season 1 for inspiration," Glover said at the Television Critics Association's winter press tour. "If you...

Stephen Colbert Says His Trump Series Is Animated to ‘Accurately Capture’ White House Life

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As Stephen Colbert prepares his new Showtime animated series about Donald Trump, Our Cartoon President, the talk-show host joked that he has a bone to pick with Michael Wolff, the author of the explosive new Trump book, Fire and Fury: Inside the Trump White House. "I think Michael Wolff stole all 10 of our episodes....

When It Comes to Netflix’s $8 Billion Budget, Showtime Says Bigger Isn’t Necessarily Better

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Just five years after launching House of Cards, Netflix has turned into the Big Bad Wolf in the eyes of many networks, intent on steamrolling everything in sight with an original programming budget of up to $8 billion this year. But Showtime Networks president and CEO David Nevins said his company has what it takes...

This 2013 Ad About Michael Wolff Is Now Hilariously Topical

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Michael Wolff's name has saturated cable news and social media for the past week, thanks to his bombshell book, "Fire and Fury: Inside the Trump White House." While Wolff is well known and somewhat notorious in media circles, many outside of journalism are likely just learning about him for the first time as he becomes...

LinkedIn’s New Integrated Marketing Campaign Seeks to Smash Its ‘White Collar’ Stereotype

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Viewers of the Golden Globes Sunday night may have noticed a commercial from a company that isn't typically an advertiser: LinkedIn. And if viewers paid close attention to the spot, they may have also noticed that the actual LinkedIn user who was featured in the ad didn't fit the "white collar businesspeople" stereotype of the...

Facebook Finds Reasons to Hope in This Artful, Portrait-Based Ad From the Golden Globes

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There's something remarkably intimate about Facebook's new 60-second spot and the way it uses a combination of portraiture and voiceover to tell a story of hope. The camera punches in, putting you physically closer to the person revealing something about themselves in an imperfect voiceover that leaves the stutters, the questions, the ums, the uhs,...

Princess Cruises Are a Window to the World, and Yourself, in Sweeping New Ads

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Cruise ships aren't just floating bacchanalia packed with food and booze, says a new campaign from Princess Cruises. They're a way to connect with nature and the things that really matter in life, like other people and baby sloths. A wizened captain waxes philosophical about change in the centerpiece 1:30 ad from agency Omelet. A...

R/GA Ventures, LA Dodgers Team Up to Help Startups Find Opportunity In Sports Tech

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In 2014, digital agency R/GA launched Ventures, which holds the investments made by the agency through its accelerator programs. Backed by R/GA's parent organization, IPG, Ventures has partnered with the Los Angeles Dodgers since 2015 to help 15 companies broaden their knowledge and capabilities in the sports tech and entertainment space through a national program...

Jimmy Kimmel Says ‘Literally Everyone’ at ABC ‘Should Be Fired’ if There’s Another Oscars Snafu

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Jimmy Kimmel is returning to host this year's Oscars on March 4, and he knows the memory of the debacle that capped last year's ceremony--in which La La Land, not actual winner Moonlight, was incorrectly dubbed Best Picture--will loom large in the minds of viewers. "If it happens again, literally everyone who works at ABC...

Celebs From Aubrey Plaza to Mark Duplass Talk Money in New Wealthsimple Ads by Errol Morris

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Oscar-winning documentarian Errol Morris is back in commercial directing mode for investment company Wealthsimple, turning the camera on Hollywood creators Aubrey Plaza, Alex Karpovsky, Brian Tyree Henry and Mark Duplass to capture them talking about their money smarts or, more to the point, their complete cluelessness on the topic. Plaza, a frequent advertising, TV and...

WPP’s GroupM Shifts U.K. CEO to New Position as Global Chief Investment Officer

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After serving 10 years as GroupM's U.K. CEO, Nick Theakstone is being repositioned to the newly created role of global chief investment officer at the WPP-owned media investment management company. Theakstone will be succeeded in his previous position by Tom George, who most recently was chairman for MEC's U.K. and Northern Europe division and its...

Oprah Winfrey Ruled Facebook and Twitter During the 75th Annual Golden Globe Awards

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Oprah Winfrey's speech after accepting the Cecil B. DeMille Award dominated conversation on Facebook and Twitter during the 75th Annual Golden Globe Awards Sunday night. At the time of this post, the video of the speech, shared via the Golden Globes Facebook Watch page, had been viewed nearly 24 million times and shared over 400,000...

ABC Explains Why It Still Hasn’t Settled on a Name For Its Grey’s Anatomy Spinoff

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ABC says all the pieces are in place for its upcoming firefighter-themed spinoff of one of its biggest hit shows, except for one of the most important ones: a title for the drama. Two months before the Shonda Rhimes-produced Grey's Anatomy spinoff debuts on ABC, the network is still settling on the best name for...

Why Print Legacies Like Time Are Betting Big on Augmented Reality

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Last week's issue of Time magazine is the first edited by a guest editor in its 94 years of existence. It's also the first issue to feature augmented reality activations--four of them, all on the issue's theme of optimism. They include an interview with guest editor Bill Gates by Time's Nancy Gibbs, an animated infographic...

Here’s Anheuser-Busch’s Super Bowl Lineup: Michelob Ultra and Stella Will Join Budweiser and Bud Light

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Michelob Ultra will be back at the Super Bowl on Feb. 4, making it the third year in a row that Anheuser-Busch has brought the brand to the Big Game. Anheuser-Busch has selected Michelob Ultra to join Budweiser, Bud Light and Stella Artois as the brands airing spots during the Big Game, according to a...

Universal and Paramount Will Both Run Ads in the Super Bowl

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Movie fans, rejoice! Both Paramount and Universal will return to the Big Game on Feb. 4, according to a report from Variety, and will most likely be featuring some big trailers for upcoming films. No word yet on what films will get spots during the game. Both names are no stranger to Super Bowl ads--Viacom's...
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