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Fox Sports Announces Daily Livestream Show on Twitter During 2018 FIFA World Cup

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No U.S.? No problem: Fox Sports is soldiering on for the 2018 FIFA World Cup in Russia, announcing a livestreamed 30-minute daily show on Twitter and a tournament-long Publisher Story on Snapchat. Fox Sports won the bidding in 2011 for the English-language broadcasting rights to all FIFA events from 2015 to 2022, including the 2018...

Even the World’s Biggest Tech Event Can’t Keep the Lights On

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Shortly before noon today, the Consumer Electronics Show in Las Vegas suggested attendees head outside to the solar-powered outdoors due to a partial blackout inside the Las Vegas Convention Center, where around 180,000 attendees are visiting to preview the future of technology. While we work through this isolated power outage feel free to visit our...

The Weather May Be Cold, But Holidays Were Hot Topics on Facebook, Instagram

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Facebook users rang in the holiday season in style, as Christmas Eve and New Year's Day were the hottest of Facebook IQ's Hot Topics on Facebook and Instagram in December. Football dominated the sports Hot Topics on both social networks, as Facebook users talked up three National Football League teams--the Carolina Panthers, New England Patriots...

Facebook Is Testing a Separate Destination for Local News in Its Mobile Apps

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Facebook began testing a feature aimed at providing a destination for local news, in addition to content that can already be found on News Feed and on publishers' pages. Mobile users in six cities--Billings, Mont.; Binghamton, N.Y.; Little Rock, Ark.; New Orleans; Olympia, Wash.; and Peoria, Ill.--may start seeing alerts guiding them to the feature,...

The Most Disturbing Booth at CES Is Actually an Ad for Netflix’s New Sci-Fi Show

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Companies show off a lot of weird stuff at CES--connected dog collars, smart litter boxes and even shoes that can detect when you fall and send an alert to friends' or family members' phones. But this week's creepiest and oddest booth is for a company called Psychasec. Psychasec bills itself vaguely as technology that morphs...

Facebook Users Want to Know More While Keeping Their Eyes on the Road

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Facebook users are interested in being able to access more information while driving, without having to turn their eyes away from the road. Automotive head up display was one of Facebook IQ's Topics to Watch for December, along with associated topics automatic transmission, BMW, BMW 5 Series, backup camera, blind spot monitor, Bluetooth, headlamp, parking...

Pereira & O’Dell Names New Chief Creative Officer as Co-Founder Moves to Chairman Role

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Pereira & O'Dell's co-founder and chief creative officer PJ Pereira is assuming the role of creative chairman, and the San Francisco agency has tapped its co-executive creative director, Rob Lambrechts, to replace him. As chief creative officer, Lambrechts, a founding employee and the mastermind behind some of the shop's most interesting work, will oversee the...

Danny Trejo Gets Dolled Up for Family Guy’s Mobile Game on the Eve of Its 300th Episode

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Tough guy Danny Trejo might be the only person on the planet who could convincingly (and charmingly) use a machete as a microphone while hosting an over-the-top game show and giving away "a shitload of donuts" from his famous Los Angeles shop. Trejo, who's proven to be a winking good sport for brands in the...

Cindy Crawford Is Recreating Her Iconic Pepsi Spot for the Super Bowl, 26 Years Later

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Cindy Crawford will drink a Pepsi for the Super Bowl again. The supermodel has recreated her iconic 1992 Super Bowl ad with a new 30-second spot for the Big Game on Feb. 4 in Minneapolis. The new version, which will also star her son, Presley Gerber, kicks off yearlong a campaign about "Pepsi Generations" that...

Google Created a Giant Voice-Activated Gumball Machine to Promote Its Digital Assistant

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Digital assistants are learning to activate a lot of things. They're used to activating phones, lights, speakers, televisions and cars. Now, Google is taking a more playful route to promote its own Google Assistant this week in Las Vegas. At the Consumer Electronics Show, Google has supersized the way people interact with its artificial intelligence...

NBC Has ‘Less Than 10’ Super Bowl Ad Slots Available With Just 3 Weeks to Go

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With just three and a half weeks to go before Super Bowl LII, NBC has nearly sold out of its inventory for the game. The network has "less than 10" in-game slots available, Dan Lovinger, evp ad sales, NBC Sports Group, told reporters today. The company is averaging "more than $5 million for a 30-second...

A Condemned Man Gets a Whopper for His Last Meal in Burger King’s New Ad

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We sure are seeing some unusual themes in advertising in 2018. Ikea made the ad you pee on, and now Burger King is rolling out a spot set on death row. The commercial, by agency Buzzman, is from France, a country that abolished the death penalty many decades ago. (So, perhaps they can laugh about...

Behind the 32-Year-Old National Lacrosse League’s Surprisingly Nimble Digital Strategy

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Nick Sakiewicz has a lot on his plate. As the commissioner of the National Lacrosse League, he's constantly trying to figure out how to take the three-decades-old niche sport and grow it in an era where it can be nimble in arenas that previous leagues, at their outsets, didn't have available. Sakiewicz said that because...

Walmart Is Closing Over 60 Sam’s Club Stores in an Effort to Amp Up Its Ecommerce Strategy

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We're only 11 days into 2018 but Walmart is making it clear that this year, it's waging a bigger war with Amazon. In a press release, Walmart stated that it 63 Sam's Club stores around the country will close. Twelve of those stores will instead become "ecommerce fulfillment centers," with the first one in Memphis,...

HBO’s New Drama About Power-Hungry Siblings Distances Itself From Rupert Murdoch

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With the final season of Game of Thrones on hold until 2019, HBO is looking to its other dramas to keep audiences entertained in the interim. Westworld will return for its sophomore season this spring, and then pass the baton to new drama Succession, which will premiere in June. Succession revolves around four children battling...

VIDEO: 3 CES Takeways From Mastercard CMO Raja Rajamannar

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After marathon sojourns through CES 2018 this week, Raja Rajamannar, CMO of Mastercard, came away with three observations that will guide the brand's marketing efforts in 2018 and beyond: simplicity, accelerating AI and improved cross-border communications. "Simplification is taking two routes: putting everything together in one device or making it have a single function," said...

Move to America? Maybe if Trump Leaves, Say Norway’s Top Creatives

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President Trump this week sparked a great deal of consternation by reportedly dismissing Haiti and some African nations as "shithole countries" while desiring more immigrants from, specifically, Norway. Trump likely picked Norway because of his positive meeting this week with conservative Prime Minister Erna Solberg, and given the electoral success of the country's right leaning...

ESPN Is Taking Its ‘First Real Stab’ at a Morning TV Show

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ESPN is shaking up its morning schedule beginning April 2, as the sports network launches a three-hour morning show called Get Up in an effort to attract audiences during one of the only times of day when TV viewing is still a regular part of their schedule. The series, which will feature Michelle Beadle, Mike...

Majority of Consumers Want Brands to Take a Stand on Social and Political Issues, According to New Study

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Most consumers want brands to weigh in on social and political issues, according to a new survey by social media management and analytics company Sprout Social entitled "Championing Change in the Age of Social Media." The Sprout Social study contradicted a study from the 4A's last May. "Consumers are not looking to brands to take...

Usain Bolt on His Partnership With Philips, Burgeoning DJ Career and Love of Snapchat

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In a race to find the future of tech, even the fastest man in the world might have trouble navigating a crowded convention hall. Olympic gold medalist Usain Bolt visited the Consumer Electronics Show this week in Las Vegas, where he was able to explore a few areas of interest to him unrelated to running:...
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