Amazon, Google, Microsoft and Facebook are investing in AI-enhanced devices that provide answers when we ask questions. We're at the beginning of a big year for voice-based marketing as these companies double down on these investments and brands experiment with new customer experiences powered by voice. According to our recent survey of 1,000 consumers, 73...
Why Brands in These 3 Categories Need to Prepare for the Voice Era
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The 3 Trends That Will Take Mobile Ad Creativity Into a New Era
When data-driven analysts prognosticate about industries like mobile advertising, they tend to be very ... well, data-driven. They look at increases in ad spend in certain areas, movements from big companies in the space or investments in certain technologies. While there is certainly a place for data in understanding what's next for mobile creative, some...
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Neglecting Minorities in Marketing Efforts Is a Major Branding Blunder, Says New Study
Black Americans are collectively expected to spend $1.4 trillion by 2020, according to Nielsen's latest estimates, yet advertisers are still not marketing to diverse audiences. Bold Culture, the data-driven, multicultural communications agency that creative shop StreamLined recently launched is setting out to change that. The first in a series of white papers, Bold Culture's "The...
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Why LinkedIn Integrated Its Sales Navigator With Its Campaign Manager
LinkedIn announced in October that its Sales Navigator tool would integrate with Campaign Manager to help marketers improve targeting--a move that monetizes its mountain of business data for both sales and marketing purposes. The professional network's update is just one example of a marked shift toward the merging of sales and marketing departments across all...
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Agencies Don’t Expect to Spend More on Snapchat With New Content-Sharing Tools
Snapchat may be trying to revamp its app to entice new users, but advertisers aren't buying it. On Tuesday, Snapchat said it planned to add a button called Stories Everywhere that will allow users to share Stories--its strings of user-generated content--to Facebook, Twitter, email and text messages from within the app. The feature will be...
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Emerson Fittipaldi and a Mystery Celeb Will Star in Kia’s Super Bowl :60 for the Stinger
Kia will use a 60-second spot on Super Bowl LII--starring racing legend Emerson Fittipaldi and a second mystery celebrity--to advertising the Stinger, its forthcoming sports sedan. This is the Korean automaker's ninth straight year advertising on the game. A 15-second teaser that rolled out Thursday shows Fittipaldi, 71, the iconic Brazilian driver, standing next to...
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Febreze Introduces a Man Whose ‘Bleep’ Doesn’t Smell for the Brand’s Second Super Bowl Appearance
Febreze is back in the Super Bowl with another bathroom-themed spot created by Grey New York. Last year, the brand's first year in the Super Bowl, Febreze focused on how football fans could avoid a potentially smelly situation in the bathroom during halftime. This year, the brand created Dave--a man who can use the bathroom...
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The True Origins of Branded Content Are Much Stupider Than You Thought
You might think branded content is a relatively newfangled marketing ploy. But one production company wants you to know it's actually been around for a while--actually, since the days of Michelangelo's David. A gag promo from Above Average--an online comedy subsidiary of SNL creator Lorne Michael's Broadway Productions--details the history of branded content since 1501,...
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Lexus Drops Super Bowl Spot for LS 500 Featuring Marvel’s Black Panther
Toyota-owned Lexus dropped an extended version of its action-packed Super Bowl LII ad, "Long Live the King," today, showcasing both the 2018 Lexus LS 500 and the upcoming Marvel Studios superhero film, Black Panther, set to hit theaters on Feb. 16. In it, we see King T'Challa (the Black Panther, aka actor Chadwick Boseman) kicking...
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Amazon Pulls Pro-Slavery Kids’ Clothing From Website Following Social Media Backlash
Following a wave of criticism from shoppers, social media users and anti-slavery organizations, Amazon pulled various products with the slogan "Slavery Gets Shit Done" off its website. The offending products included bibs, mugs, T-shirts and other apparel--some of which was modeled on the website by children and toddlers. Users called out the retailing giant questioning...
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Dazzling Sights, Sounds and Star Power Propel Adidas Originals’ Latest Brand Film
Adidas Originals boldly celebrates the creative spirit and its ability to break through demoralizing cycles of complacency in a dazzling new brand video. Developed by Johannes Leonardo, the 90-second spot resonates with thrilling sights and sounds, and packs plenty of star power. Just don't expect a big finish. That's because the spot, both inspired and...
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Instagram: Here’s How to Add a GIF to a Story Post
Instagram recently introduced the ability for users to add GIFs to their Stories posts, in the same way that they would add normal stickers. Powered by Giphy, this feature allows users to browse trending GIFs or search for GIFs manually. Our guide will show you how to add GIFs to your own posts. Note: These...
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Groupon Releases Full Super Bowl Ad Featuring Tiffany Haddish
Groupon released its full 30-second Super Bowl LII ad featuring Girls Trip actor and comedian Tiffany Haddish from the brand's agency of record, O'Keefe Reinhard & Paul. In the spot, Haddish walks down a street promoting Groupon and its support of local business. The ad then shifts gears, flashing to a scene depicting two football...
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As Super Bowl LII Approaches, Twitter Reflects on the NFL Season
Loved, hated, respected, but definitely not ignored: New England Patriots quarterback Tom Brady was the most mentioned National Football League player during the 2017 season, at more than 3 million mentions. The Patriots will take on the Philadelphia Eagles in Super Bowl LII Feb. 4, and despite suffering a season-ending injury Dec. 10, Eagles quarterback...
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The Lesson of Facebook’s Hammer Drop? Build a Community, Not an Audience
Last week, Mark Zuckerberg announced a massive shift in what Facebook's 2 billion users will see on their news feeds: fewer posts from businesses and media companies, and more from friends and family. It's a change that Zuckerberg says is a direct result of community feedback that "public content--posts from businesses, brands, and media--is crowding...
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Volvo Shows the Nightmare of Consumerism and Says Maybe You Shouldn’t Buy Your Next Car
Against the backdrop of the world's looming environmental disaster, as well as the advent of self-driving cars, Volvo has unleashed a bleak yet grand new global commercial in which it sees a future where people no longer buy cars--but subscribe to them instead. The 2:30 spot, by Swedish agency Forsman & Bodenfors, opens with an...
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Nissan Hired Surprising Instructors to Support Saudi Arabia’s First Wave of Female Drivers
On Sept. 26, Saudi Arabia officially lifted its ban on female drivers. Set to take effect in June, it's a historic ruling that underscores the crown prince's commitment to reinvigorate the country's economy with long-awaited liberal reforms. It will change the lives not only of women but of families, communities and economies--with minimal costs and...
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Elton John Used VR in a Surprising Way to Announce His Retirement From Touring
Elton John announced Wednesday that after his upcoming 300-date, three-year worldwide tour, he's taking a final bow, retiring from touring. A cryptic invite for a "special event" hosted by the artist included clues like "I've finally decided where my future lies" and "a special announcement delivered in a revolutionary way." The event, which brought more...
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NFL’s Regular Season Ad Revenue Fell 1.2%, as Makegoods Overtook Unit Rate Increases
It didn't happen until the final month of the regular season, but the 10 percent drop in NFL ratings this year finally dented the bottom line when it came to football-related ad revenue, according to new data from Standard Media Index. In-game NFL advertising revenue during the regular season declined 1.2 percent this year, to...
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Vince McMahon Wants to Reimagine Pro Football With the New XFL
WWE chairman and CEO Vince McMahon is stunning the sports media world by giving professional football a second try. Less than a week after making an appearance on the 25th anniversary broadcast of WWE Monday Night Raw, McMahon announced the creation of the new XFL. XFL is a previously defunct American professional football league that...
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