Harvard Business Review famously described data science as the "Sexiest Job of the 21st Century" in 2012, causing a massive explosion in opportunities in this space. Today, data science has spread its hold over the digital marketing landscape. Particularly for social media marketing, data science promises a lot. From advanced analysis of social media activity...
4 Ways to Apply Data Science to Social Media Marketing in 2018
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Star-Studded Ads Distill Workplace Sexual Harassment Into 30 Seconds
A series of anti-sexual harassment films made last year by Sigal Avin and David Schwimmer are finding new life as a set of powerful 30-second TV ads. Three spots, ominously titled "The Boss," "The Politician" and "The Coworker," illustrate the kinds of real and exploitative scenarios to which women are frequently subjected in job settings....
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Translation Names New Chief Strategy Officer as Well as New Head of Talent
Translation, which describes itself as a full-service communications agency, today announced it hired Daniel Cherry III to be its new chief strategy officer. He formerly served as the chief marketing and innovation officer of three-time Stanley Cup champion the New Jersey Devils and the team's home arena, the Prudential Center. The shop also hired Britta...
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Hulu Will Return to the Super Bowl for the Second Straight Year
A year after running its first Super Bowl ad for an original series--which then became the first overtime spot in Super Bowl history--Hulu will be returning to the Big Game on Feb. 4, airing a Super Bowl spot for the second straight year. The streaming service confirmed its return to the Big Game, but for...
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Ashley Madison Gives You One More Reason to Go Running in the Morning
Why do runners run? Ashley Madison provides at least one answer in "Morning Run," which turns out to be a humorous spoof on the tropes of sports advertising geared to women. Keep running, lady! Ashley Madison's had a run of its own this past few years. In 2015, a security breach gave it two major...
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Flicks: Facebook’s New Way of Measuring Time
Facebook just created a new way to measure time, but you won't be seeing it on your Apple Watch. The social network introduced Flicks, which are aimed at simplifying the process for programmers and developers working with media. One Flick is equal to 1/705600000 second, which is slightly larger than a nanosecond. However, Flicks are...
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Facebook Is in a Trust Crisis
Trust is a tricky thing. Do you trust that someone is telling you the truth? Do you trust them with your secrets? Do you trust that they will continue to behave in a similar way tomorrow as they do today? Do you trust that they are trying to do the right thing? If there were...
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Nielsen Social Content Ratings, Week of Jan. 15: The Matchup for Super Bowl LII Is Set
The National Football League's two conference championship games far surpassed anything else television had to offer during the week of Jan. 15, according to the Nielsen Social Content Ratings. The American Football Conference Championship game on CBS, in which the host New England Patriots edged the Jacksonville Jaguars for a spot in Super Bowl LII,...
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DDB New York Welcomes Creative Duo From Grey as Co-CCOs
DDB New York has hired Lisa Topol and Derek Barnes as co-CCOs, effective in March. The duo will lead the agency's creative department across a client roster that includes Unilever, Mars, PepsiCo, Henkel, Merck, Tribeca Enterprises and Cotton Inc while reporting to DDB North America CCO Ari Weiss. "Lisa and Derek have had careers that...
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Univision Promotes Jessica Rodriguez to the New Position of President and COO
Univision is promoting Jessica Rodriguez to president and chief operating officer, a new position at the nation's leading Spanish-language media company. Rodriguez, who was named to the 2016 Adweek 50, has been chief marketing officer of UCI since 2014. She'll continue in that role overseeing research, consumer branding and messaging, corporate marketing, branding initiatives and...
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Salesforce Is Making It Even Easier to Create Shoppable Posts on Instagram
If a picture is worth a thousand words, how much is a shoppable image on Instagram worth? Announced at last week's National Retail Federation conference, Salesforce Commerce Cloud revealed that retailers can now use their entire product catalog to create shoppable posts on Instagram. This includes product details like the price, name and a short...
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Wieden + Kennedy Hires New Leadership for Its Renowned Design Studio
Wieden + Kennedy announced it has hired acclaimed design veterans Nicole Jacek and Noreen Morioka to serve as co-heads of design. Together, they will lead the 100-plus employees who are part of the design studio at the agency's Portland headquarters. The duo will relocate to Washington and lead creative and new business efforts for the...
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Marvel Tops DC at the Box Office Because Fans Emotionally Connect With Its Characters, Study Shows
Comic book franchises are making their way to screens big and small now more than ever before, with Disney's Marvel leading the way. According to a study done by automated market research tech provider ZappiStore, the success of Marvel at the box office and beyond can be linked to the viewer's emotional engagement with the...
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Burger King Deviously Explains Net Neutrality by Making People Wait Longer for Whoppers
On the heels of its brilliant anti-bullying spot last year, Burger King has found another cause it can get behind, and promote with a clever in-store stunt--net neutrality. In December, you'll recall, the FCC repealed net neutrality rules that regulated businesses that provide internet access to consumers--opening the door for broadband providers to potentially charge...
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Keanu Reeves Puts His Dreams on the Internet in This 15-Second Squarespace Super Bowl Teaser
Last week, Squarespace announced that Keanu Reeves would star in the company's 30-second Super Bowl spot. In a new 15-second teaser for the ad, Reeves has gone out to the desert to reflect and build his website next to a fire. Squarespace's in-house creative team created the 30-second spot, which kicks off a campaign that...
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Ad-Tech Exec Joins Percolate as CEO to Ramp Up Company’s Enterprise Work
Seven-year-old content marketing firm Percolate is growing up. The company is bringing on digital marketing vet Randy Wootton as CEO to help ramp up the business to attract a different clientele, namely enterprise companies like Adobe, Salesforce and IBM. Current CEO (and co-founder) Noah Brier is heading back to his roots as the company's chief...
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5 Trends That Will Shape Social Media in 2018
There's no shortage of predictions at the start of a new year, especially for marketers. Deciding where to invest your time and money is hard enough without long lists of flash-in-the-pan fads and experimental tactics. So, when we produce our annual Social Trends Report at Hootsuite, we focus our analysis on trends that are both...
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Uber Shines a Light on Its Most-Complimented Drivers in Series of Long-Form Ads
Uber is beginning 2018 by focusing more on celebrating its drivers, beginning with a pair of documentary-style spots--timed to National Compliment Day today--profiling two drivers who've gotten some of the most in-app compliments from passengers. "A compliment can go further than you think," says onscreen copy at the beginning of the spots, which were made...
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Missy Elliot and Morgan Freeman Will Battle a Busta Rhymes-Peter Dinklage Duo in the Doritos vs. Mountain Dew Super Bowl Spot
PepsiCo's Super Bowl LII ad for Mountain Dew and Doritos just got a lot more epic. The snacks and beverage company announced today that hip-hop legends Missy Elliot and Busta Rhymes will appear in the ad alongside actors Morgan Freeman and Peter Dinklage. In a second teaser (below), Elliot is paired with Freeman for Mountain...
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Avocados From Mexico Releases a Wonderfully Wacky, Guacamole-Filled Super Bowl Teaser
Get ready for your mind to be blown by all the wonderful things you can put guacamole on (we're talking toast, sandwiches, tacos and more) thanks to Avocados From Mexico. The trade group released a teaser for its 30-second Super Bowl spot, which will focus on the versatility of guacamole. GSD&M is handling the creative....
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