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- 05/02/18--13:50: _Workplace by Facebo...
- 05/02/18--13:55: _Refinery29 Expands ...
- 05/02/18--14:13: _Diageo Moves 2 Key ...
- 05/02/18--14:14: _Fans Will Soon Be A...
- 05/02/18--14:23: _Mercedes-Benz Place...
- 05/02/18--15:09: _Harmon Brothers Tur...
- 05/02/18--15:14: _Revlon Launches Glo...
- 05/02/18--17:05: _Inside the Cobra Ka...
- 05/03/18--10:37: _Initiative Welcomes...
- 05/03/18--10:41: _Radisson Hotel Grou...
- 05/03/18--10:48: _59% Of All Homes No...
- 05/03/18--11:00: _Facebook Revealed N...
- 05/03/18--11:24: _Kentucky Derby Hors...
- 05/03/18--11:26: _Adidas CEO Says the...
- 05/03/18--12:17: _Group Nine Media’s ...
- 05/03/18--12:45: _Facebook Is Adding ...
- 05/03/18--13:06: _Google’s First Virt...
- 05/03/18--14:10: _Twitter Corrected a...
- 05/04/18--09:59: _Trump Names NBCU’s ...
- 05/04/18--10:16: _AwesomenessTV Goes ...
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Facebook announced a host of integrations for its Workplace by Facebook offering for businesses at its F8 annual developer conference in San Jose, Calif., this week. The social network's answer to Slack introduced the Workplace Integrations Directory to give administrators a single destination to browse their options. The directory is broken up into the following...
There was great intent by Refinery29 about where they chose to hold their 2018 NewFront presentation for advertisers today. At Manhattan's historic Town Hall, founded by a group of suffragists in 1921, the very 21st century brand reiterated its commitment to providing the best content and products for their audience: "her." The digital publisher's biggest...
Diageo, the world's largest distiller and a major producer of beer, will pluck two senior marketing executives from overseas and reassign them to the United States. Jumping across the pond are Ed Pilkington, currently CMO of Diageo Europe, who will assume the title of Chief Marketing and Innovation Officer for Diageo North America; and Claudia...
The big news coming out of ESPN's first Digital Content NewFront presentation today in New York is that the network's signature, flagship program SportsCenter is coming to the ESPN app each morning. It's further proof that the Worldwide Leader in Sports is truly going all-in on digital. SportsCenter will be featured on the user's Home...
Less than three months after naming Publicis Groupe as Mercedes-Benz's new global digital and creative agency partner, German auto giant Daimler AG has launched a worldwide media agency review for the brand, a company spokesman confirmed today. "We are currently pitching to pool our media activities in major Mercedes-Benz markets," the representative said in a...
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Harmon Brothers, the Provo, Utah-based social media ad agency behind viral ads for Poo-Pourri and Squatty Potty, has a new infomercial opus, turning everyday carpet drama into a daytime soap opera. Harmon Brothers creative director Daniel Harmon said the idea grew out of writing sessions where "the idea of a soap opera felt the most...
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Multinational cosmetics conglomerate Revlon is reviewing its global media planning and buying business, according to several parties familiar with the matter. The move comes approximately 10 months after the company consolidated both media and creative duties across its brand portfolio with WPP in the absence of a formal review. Mediacom, which initially won the North...
Thinkmodo's newest viral stunt, this time for YouTube Red's Cobra Kai, is certainly kicking butt, with more than 11 million views on Facebook and a trending spot on YouTube. But making it happen was no easy feat. "The first few takes were a shit show," says Michael Krivicka, co-founder of the video-centric creative shop, known...
IPG Mediabrands' culturally-driven media agency Initiative has welcomed Michael Storms as chief analytics officer, effective May 7. Storms will be responsible for leading the agency's culture, insights and analytics (CIA) unit, while working with product and delivery teams to ensure they deliver against CIA needs, particularly around reporting and agency tools. He will report to...
Accenture Interactive, the consulting behemoth that is increasingly infringing on traditional ad shops' domains, has been chosen as Radisson Hotel Group's global experience agency of record. The division will be tasked with boosting and transforming the digital presence of the hospitality company's brands and hotels to improve its relationship with existing and prospective customers. Accenture...
Americans are consuming more streaming content on more devices, Nielsen reveals in its latest Local Watch Report. As of November 2017, 65.3 million U.S. homes had an internet enabled device capable of streaming content to the TV (about 59 percent of the population). That's up 9.7 percent from from 59.5 million in November 2016. Adweek...
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Facebook announced an updated schedule for its Facebook Community Boost events, which are aimed at helping small U.S. businesses grow and learn digital skills. The Facebook Community Boost program was unveiled last November, with vice president of small business Dan Levy saying in a Newsroom post at the time that the initiative would benefit job...
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Beanstalk is definitely a contending horse in this year's running of the Kentucky Derby, right? Nope. It's a global brand extension licensing agency in the Omnicom family. And have you heard of ad agency Mendelssohn, named after founder Erik Mendelssohn, who revolutionized Ikea's advertising? Nah, you haven't, because Mendelssohn is actually one of the top...
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Earlier this week Kanye West made comments on TMZ Live about slavery, stating, "When you hear about slavery for 400 years. For 400 years? That sounds like a choice." Of course, West's comments lit up the internet, and backlash for the rapper's comments was swift. Some called for Adidas--the brand that West works closely with...
Last year, Group Nine Media joined the NewFront party. With the injection of $100 million from Discovery still fresh in its veins, the company wanted to formally introduce itself to the advertising community. While some team members had Upfront or NewFront experience, it was CEO Ben Lerer's first rodeo. It was also the first time...
Facebook is beefing up the video retention graph in video insights for pages, adding two new metrics, along with a way to more closely examine the data that is provided. The social network announced in a Facebook Media blog post that page administrators will gain access to these new metrics "in the coming weeks": Followers...
Google just added another dimension to its daily Doodle. In its first 360-degree virtual reality Doodle, Google's fitting homage to the format honors the "father of special effects," French illusionist and filmmaker Georges M?li?s. M?li?s--who died in 1938--lived long the concept of VR, which has gained traction in the past couple of years with companies...
Twitter admitted Thursday that it fixed a bug that stored passwords in plain text in an internal log, stressing that the information in that log was contained within Twitter's systems and no passwords were compromised. Chief technology officer Parag Agrawal revealed the bug fix in a blog post, saying that while the social network's investigation...
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Just a week and a half before she'll kickoff broadcast upfront week with NBCUniversal's annual event at Radio City Music Hall, the company's ad sales chief Linda Yaccarino just added a presidential appointment to her crowded upfront plate. Yaccarino was among the people that President Trump named this morning to serve a two-year term on...
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Flynn McGarry, 19, is the chef-owner of one of New York's hottest new restaurants, Gem. But on Wednesday night, he closed the restaurant--where his prepared menu will set you back $155--and instead arranged a five-course meal for a group of brands and ad buyers brought together by multi-channel network AwesomenessTV. In between preparing courses of...
