It has been a disheartening few months for anyone paying attention to, and concerned about, consumer privacy. Stories continue to roll out of Facebook about the dubious handling of user data, and GDPR now serves as a constant reminder that all is not well in the digital and data economy that shapes so much of...
Editor’s Letter: The Delicate Balance Between Data and Creativity—the Humanity of It All
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5 Steps to Help Creatives Survive the Digital Transformation
With increasing frequency, my conversations with industry colleagues and peers seem to evolve into a discussion around the impact of digital transformation on creativity. A year into my career experiment as an agency creative infiltrating one of the world's largest consultancies, I have discovered just enough to be dangerous and not enough to lose sight...
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Adweek’s Creative 100: Meet the Multitalented Masters Behind Today’s Most Innovative Work
True creatives do more than create great work. They define eras, advance new trends, dynamite the logjams holding back their industries and inspire a new generation along the way. Each year, Adweek identifies today's advance guard of innovative professionals and honors them in the Creative 100, celebrating those who are energizing fields like advertising, digital...
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29 Rising Agency Stars Who Are Keeping Advertising Relevant, Fresh and Fascinating
Unafraid and unintimidated by change, today's emerging creative superstars reflect everything the ad industry aspires to be: diverse, principled, restlessly innovative and personally interwoven with the complex cultures marketers have consistently struggled to understand. These are the faces of a new creative class, and they're ready to bulldoze every obstacle and outdated institution that gets...
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27 Senior Agency Leaders Who Are Charting a New Course for the Creative Industry
Yesterday's upstarts have become today's top-level talent, ushering in a new, digitally native generation of leadership. While many of them first arrived in the advertising world to find it dangerously complacent, those wise and bold enough to chart a path forward have helped reshape the industry. You may not have already known their names, but...
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11 Branded Content Masterminds Who Are Elevating the Art of Marketing
Whether creating viral videos or bringing the potency of journalism to corporate content, each of the creators honored in this year's Adweek Creative 100 has elevated the art of branding through passion, craft and seemingly limitless talent. Learn more about their stories and work below: Karen X. Cheng Founder, Butterbar The force behind San Francisco-based...
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Marketers Are Using Customer Data to Drive Smarter, More Creative Storytelling
Last winter, as the East Coast was being hammered by a series of blizzards, spirits vendor Pernod Ricard and its delivery service partner Minibar observed an intriguing data point. The lower the thermometer drops, they noted, the more liquor home deliveries rise. So why not capitalize on all those snow-bound tipplers with a targeted ad...
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15 Ad, Film and TV Directors Who Are Raising the Standard for Storytelling
The director Frank Capra once said: "There are no rules in filmmaking. Only sins. And the cardinal sin is dullness." Indeed, Adweek's picks for directors in this year's Creative 100 are notable for the vividness they bring to their projects, whether those are movies, ads or TV shows. Each is raising the bar for their...
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One Year Later, Publicis Groupe Has No Regrets About ‘Eliminating’ Awards Shows
Will Publicis Groupe be present at this year's Cannes Lions Festival of Creativity? That depends on who you ask. Earlier this month, one of the festival's newsletters welcomed Publicis back into the fold just under 12 months after the 80,000-strong network announced that it would be "eliminating all award/trade shows for the next year" in...
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Adobe Has Created Five Fonts From the Lost Lettering of Original Bauhaus Designers
Last year, to kick off its "Hidden Treasures" campaign, Adobe partnered with an award-winning Photoshop brush maker and Oslo's Munch Museum to digitally re-create seven of painter Edvard Munch's original brushes, turning them into tools for Photoshop and Sketch users. This year, the company has set its sights on the Bauhaus, the short-lived (1919 to...
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Edelman Has a Message for Cannes Lions This Year: We Do Creative Work, Too
For more than 65 years, some of the world's largest and most influential businesses, personalities and governments have turned to Edelman to help shape public opinion in times of crisis and celebration alike. Now, the company looks to change the way people see a very different kind of client: itself. You might be justifiably skeptical....
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2018 FIFA World Cup Russia Features Are Coming to Facebook Messenger
Facebook Messenger is introducing several features this week to mark Thursday's kickoff of 2018 FIFA World Cup Russia. Fans will have access to Camera Effects such as filters adding face paint and festive wigs custom-designed for each team competing in the tournament. Users can open Messenger Camera, select the soccer ball, choose their squad and...
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Mercedes Parent Forced to Recall 238,000 Diesel Cars Over Deceptive Software
Mercedes-Benz parent Daimler is recalling nearly a quarter of a million diesel vehicles after German regulators accused the company of installing deceptive software designed to trick emission tests. The so-called "defeat device," which keeps emissions low just long enough to gain government certification, is the same tactic that spurred Volkswagen's blockbuster emissions scandal in late...
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Why Bozoma Saint John Left Uber After One Year to Become CMO of Ari Emanuel’s Endeavor
Longtime marketing veteran Bozoma Saint John, who will be speaking at next week's Cannes Lions Festival of Creativity on the topic of taking risks, has made another big leap of her own by leaving a top job at Uber to become CMO of Endeavor. In the role, she will oversee marketing efforts for the entirety...
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How Artificial Intelligence Is Changing the Healthcare Industry
A growing number of startups are beginning to use artificial intelligence to improve--and in some ways upend--the healthcare industry. And that might be as simple as a diagnosing a cough or as complex as curing cancer. Cloud DX, a startup based in Toronto, for example, is using a concoction of data and machine learning to...
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Infographic: Marketers Need to Stop Pandering to Millennials
With all the stereotypes surrounding millennials, marketers may find it tempting to fall into easy traps. But millennials will not be put into a box, and pandering to them will hurt your brand's image, according to new research from Fuse Media, whose audience is comprised of multicultural millennials. The majority of millennials (77 percent) are...
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Q&A: Giant Spoon’s Laura Correnti on the Role Data Plays in Creativity
Laura Correnti, evp and managing director, media at Giant Spoon, is responsible for creating the vision and setting the guardrails for how the agency approaches the marketplace--from data strategy to positioning to how they think about content and creativity in relationship to media partnerships. She also has a killer podcast about the industry, Adlandia. Adweek...
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Futurist Faith Popcorn Explains Why Marketers Should Care About the Future of Masculinity
Futurist Faith Popcorn, founder and CEO of marketing trend shop BrainReserve, is kicking off the Cannes Lions Festival of Creativity later this month with a declaration: Masculinity as we know it is changing. How exactly that change will come about, what masculinity will look like, what it means for gender and what marketers need to...
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4 Ways Marketers Can Make Their Customer Data Informative and Inspiring
Data can inspire and inform, but first you have to know how to manage it. Own your own data The first step is figuring out what customer data you already have. If you don't have first-party data, you need to develop some, pronto. Relying on third parties for your analytics could land you in a...
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Condom Ad Says Sex Is the Last Bastion of Intimacy in a Cold, Detached World
You won't see much skin in Sid Lee's futuristic brand film for Skyn condoms. Sweaty bodies intertwined in the throes of passion are nowhere to be found. Instead, we get a moody sci-fi scenario about the lack of meaningful connection in a technology-saturated age. Our story opens on a young couple sharing an embrace --...
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