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Breaking News in Advertising, Media and Technology

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    About a month after retaining 72andSunny as its creative agency of record, Activision, the video game giant behinds such franchises as Call of Duty and Destiny, has consolidated its global media account with OMD without a review. OMD already handled media buying and planning for Activision in North America and Latin America, while GroupM's Wavemaker...

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    Verizon selected Apple and Google as its initial video streaming partners for its residential 5G rollout, the company confirmed on Tuesday. Bloomberg initially reported the rumors. The long-anticipated deals will give customers in four American cities--Sacramento, Calif., Houston, Los Angeles and Indianapolis--access to an Apple TV box and/or YouTube TV subscription as part of their...

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    Ryan Reynolds doesn't mind telling you his email address. In fact, he just shared it on national television. There's just one problem if you're trying to reach the actor turned owner of Aviation Gin: He's rarely at his desk. Perhaps because he doesn't have a desk. In recent months, Reynolds has been using his out-of-office...

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    Introducing your new favorite brand spokesperson: Dennis Quaid for Esurance. The actor stars in a new spot for the brand as part of Esurance's new brand platform, created by Leo Burnett Chicago. While the brand has worked with big names in the past--you might recognize John Krasinski's voice from past ads--Quaid is the brand's first...

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    Over the past few years, we've seen Facebook, Google, Amazon and Apple doubling down on machine learning and automation. With both maturing quickly and more platforms following suit, we're beginning to experience firsthand just how much they're going to impact our lives as marketers. Many marketers are struggling to wholeheartedly welcome automation with open arms...

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    If you've ever been called "too" something--too much, too ambitious, too emotional, whatever--you know it can be a gutting experience. The insult is apparently so common, women told Olay, they're tired of hearing it. So instead of ignoring the "too" question, Olay decided to cross it out in the creative of its new campaign from...

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    Amid widespread reports of a hack locking Instagram users out of their accounts, the Facebook-owned photo- and video-sharing network shared steps victims should take to restore their accounts, as well as safety precautions for all of its users in order to avoid similar fates. Instagram said in a blog post that people who have been...

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    Facebook celebrated the first birthday of its birthday fundraisers by announcing that more than $300 million has been raised for nonprofits through the feature. Head of product, social good Asha Sharma also revealed in a Newsroom post that the social network is adding new tools to the feature to better enable people to find nonprofit...

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    Translation, the independent agency led by media mogul and industry outsider Steve Stoute, confirmed today that it has agreed to part ways with CCO John Norman. The arrangement has reportedly been in the works for some time. The outgoing executive, who has worked in advertising for more than 25 years, will remain with the agency...

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    If you've ever had a hankering to join Old Spice's marketing team to chip in on the myriad wacky ideas that make their way to the consumer universe, now is the time to rejoice. The brand is hosting the Old Spice Boardroom livestream on their YouTube page today (Aug. 15) starting at 6 p.m. ET...

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    The U.S. Army delayed its already contentious agency review yet again this month after incumbent McCann Worldgroup filed a bid protest with the Government Accountability Office (GAO). According to multiple parties close to the matter, this protest concerned McCann's recent elimination from the review. The protest, which was officially filed on Aug. 8, means the...

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    For a platform that prides itself on privacy, Snapchat and its leadership have been relatively silent over the Cambridge Analytica debacle and how it exposed its biggest rival. Is it possible that Snap Inc. doesn't really think privacy is that important? In an era where a quick social stalk can produce a person's education, work...

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    Despite all of the hearings on Capitol Hill about how Facebook, Google and Twitter handle everything from privacy to fake news, U.S. lawmakers haven't done much yet to regulate tech companies. However, according to the results of a new survey, the American people might be ready for Congress to act. According to a joint survey...

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    T-Mobile is on a mission to improve customer service. The company is revamping the way it cares for customers, enlisting real people to answer customer calls and messages--rather than the typical interactive voice response (IVR) system--to give its customers what it believes will be a simpler, faster response to issues, with the hopes that other...

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    Aretha Franklin was one of those very few talents who elevated everything she touched, bringing her signature blend of passion, dignity and joy not only to decades of music but also to Hollywood and Madison Avenue. Whether it was a duet with Ray Charles about Coca-Cola or her unforgettable cameo in The Blues Brothers, Franklin...

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    Hundreds of newspapers across the country published editorials today in defense of a free press. In response to President Trump's repeated attacks on the media, most recently calling the media the "enemy of the people," The Boston Globe's editorial board led the pack, publishing an editorial under the headline, "Journalists are not the enemy" and...

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    This past June at the Cannes Lions, BBH co-founder Sir John Hegarty, along with Eva Santos, global CCO of Proximity Worldwide, discussed how locally created work can have a more significant impact for brands. While "global ideas" can be cheaper to produce and look good on a balance sheet, they may simply not break through....

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    Amazon--coming soon to a big screen near you. According to sources who spoke with Bloomberg, Amazon is reportedly looking to acquire Landmark Theatres, a 44-year-old movie theater chain, with 52 locations across the country. Bloomberg further reported that the owners are working with investment bank Stephens Inc. to close the deal. Deadline, however, reported that...

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    On Monday, President Donald Trump signed into law a massive, $717 billion defense bill for 2019 that promised to, among other things, increase some soldiers' salaries, repair "crumbling military buildings and other infrastructure," build more F-35 jets and launch a pilot program designed to "maximize opioid safety in the Military Health System." According to a...

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    The Tonight Show will look a little bit different during its Sept. 13 episode. In collaboration with T-Mobile US, Jimmy Fallon will host his show from New York's Central Park. The show, dubbed "The Tonight Show Starring Jimmy Fallon from Central Park," will be a special episode that includes surprise celebrity guests and special perks...

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