Almost 40 cents in every dollar spent on digital advertising is pocketed by Google, therefore accurate reporting tools for such a platform are crucial for marketers to ensure their campaign spend is performing sufficiently. Google has historically been criticized for "marking its own homework." Earlier this week, it took strides to satisfy advertisers' calls for...
Google Adds Custom Performance Metrics, Opening Themselves Up to More Scrutiny
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Thursday Night Football Is the Only Thing That Matters in High-Octane Campaign Helmed by ‘I, Tonya’ Director
Just over one year ago, Wieden + Kennedy painted college football fandom as a war of rival tribes in its debut campaign for Fox Sports. The exhaustive work ultimately encompassed 17 spots, including an anthem, two ads dedicated to specific games and 14 deep dives into the cultures of particular schools. This week the agency...
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ESPN Promotes 15-Year Veteran Laura Gentile to Lead Marketing Team
ESPN announced today that it has promoted Laura Gentile to lead its promotional efforts as svp, marketing. The new role comes after 15 years with the organization for Gentile, who joined ESPN in 2003 as director of advertising and marketing. She has moved through a variety of positions including vp, chief of staff and founder...
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Hershey Adds Droga5 to Its Creative Roster Without a Review
Hershey has moved creative responsibility for several of its most prominent candy brands to Droga5. "Droga5 has joined Hershey's roster of creative agencies," a company spokesperson said. "Droga5 is highly innovative and has consistently demonstrated their ability to develop breakthrough creative over the past decade. We are eager for them to develop revolutionary work for...
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SNL’s 10 Best Ad Parodies, as Selected by Some of Advertising’s Top Creatives
Saturday marks the premiere of Saturday Night Live's 44th season. That's a lot of comedy over the years for what is a genuine American institution. Adam Driver, who starred in one of the funniest shorts in the show's recent history, hosts this year's first episode with musical guest Kanye West. The sketches are the main...
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How Brands Can Develop a Closer Relationship With Consumers Through Messaging
When was the last time you woke up saying, "I'd love to chat with my insurance company?" That probably hasn't happened. Messaging with a business is not the same as messaging with a friend. You're not reaching out to your cable provider to send them the latest meme or tell them about that funny thing...
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With the Stakes So High, Democrats Eschew Political Ad Tropes in Favor of Hollywood-Style Spots
Making political ads for Democrats has long been Mark Putnam's business, and lately, business has been especially good. With 2018 shaping up to be a record year for first-time candidates on the Democratic side, Putnam and his firm, Putnam Partners, have had their hands full, producing long-form videos intended to support what Democrats hope will...
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Why CBD Marketers Are Turning to Endorsements to Get Their Message Out
As marketers work to counter the perception that marijuana is only for potheads, there's a similar battle being fought on the CBD front--even though the product doesn't get users high. More formally known as cannabidiol, CBD is usually derived from hemp or marijuana and has only trace amounts of THC (the psychoactive element that gets...
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Top Marketers Explain How Emerging Tech Will Transform Their Industries
Year-to-year, week-to-week, even day-to-day technology can change. For CMOs and other brand executives, staying on top of emerging technologies and understanding new business paradigms is essential for growth and survival. At the inaugural Brandweek gathering, hosted by Adweek last week in Palm Springs, Calif., executives discussed these game-changing technologies--from AI and blockchain to 5G and...
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An Inside Look at MedMen, Lauded as the ‘Apple Store of Weed’
With its sleek open-concept stores, MedMen--one of the earliest and perhaps best-known players in the retail cannabis scene--is inadvertently creating the template for the modern-day marijuana dispensary. And what you've read is true: It looks and feels a lot like the Apple Store. Adweek recently toured the company's New York medical marijuana dispensary, one of...
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How Nike’s $6 Billion Colin Kaepernick Campaign Put the Focus Back on Big Creative Ideas
The "traditional" agency is dead; data is king; consolidation is the word of the day. You'd be forgiven for thinking ads themselves--and the people who make them--are growing less relevant by the minute. And then there was Nike. One tweet by former NFL quarterback Colin Kaepernick on Sept. 4 featuring a close-up of his face,...
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Marketers Are Putting a New Face on Weed as They Navigate Regulations and Battle Stoner Stigma
The ad opens to a group of millennials wandering through the woods, the sun glistening through the trees as they blissfully stroll to a field of flowers. Upon their arrival, a montage reveals the idyllic day ahead of them: They laugh, picnic, play chess, take pictures and later huddle around a campfire to cap off...
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Missed Brandweek? Check Out the Photos From the 3-Day Event
On Sept. 22 through Sept. 25 at the Omni Ranchos Las Palmas Resort & Spa in Rancho Mirage, Calif., Adweek held its three-day summit, Brandweek--the movement to shape the future of brands. Check out the best shots from the day, as well as Adweek's upcoming events, if you want in on the action. Former Guns...
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eMarketer Sees a 44 Percent Jump in U.S. Ad Revenue for Pinterest This Year
Research firm eMarketer conducted its first-ever ad revenue forecast for Pinterest, calling for $553.3 million in net U.S. ad revenue this year, up 44 percent from 2017, and pegging it to top the $1 billion mark by 2020. eMarketer also said that while Pinterest's user base tends to skew female, it is seeing more diversification...
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How the Harlem Globetrotters Upped Its Game With Gen Z
At Brandweek's inaugural event last week in Palm Springs, Calif. attendees heard from several startups that innately know what it takes to cultivate a strong bond to young consumers. While many of these challengers, from Casper to M.Gemi, have a direct pipeline to millennials and Gen Z, legacy brands like the 93-year-old Harlem Globetrotters are...
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Facebook for Business’ New Video Series Goes Behind the Break
Facebook is premiering a new video series on its Facebook for Business page, Behind the Break, spotlighting how companies have used the social network's marketing solutions to help scale their businesses. The Success Stories videos will feature the companies, their products and offerings and their executives, and they will include tips for emerging businesses and...
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Fox News’ Marianne Gambelli, and Not Joe Marchese, Will Likely Run Ad Sales for New Fox
The part of 21st Century Fox that will be spun off ahead of its $71.3 billion merger with Disney--known tentatively as "New Fox"--is starting to take shape. And the plan is for Fox News ad sales chief Marianne Gambelli to oversee ad sales for New Fox, which would include Fox Broadcasting, Fox Sports 1, Fox...
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Former Facebook News Feed Head Adam Mosseri Is Taking the Reins at Instagram
When Instagram co-founders Kevin Systrom and Mike Krieger dropped the bombshell news late last week that they were leaving the company, speculation turned to Adam Mosseri, the Facebook-owned photo- and video-sharing network's vice president of product, as a potential successor. Today, the speculation was confirmed. Mosseri will officially assume the role of head of Instagram,...
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Design Army Puts Visual Storytelling Above All Else
Arresting imagery with a playful sensibility runs through much of the work from Design Army. The Washington, D.C., creative firm was co-founded by wife-and-husband team Pum and Jake Lefebure, who met at another agency in the '90s and embarked on their own shop adventure eight years later. Pum Lefebure, who serves as CCO, said their...
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How Advertisers Are Using Robots to Play With Your Feelings
In the world of beer advertising, emotional attachment is everything. Marketers are often trying to sell consumers feelings--game-day excitement, nightclub cachet, good times with friends--as much as they are the beverage itself. But if the two aren't intrinsically connected, the advertiser risks producing emotional ambiguity. That was the dilemma that startup Spark Neuro's researchers had...
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