This spring, Oculus, the Facebook-owned virtual reality company, will release Oculus Quest, a standalone VR headset that doesn't require a computer or external wall sensors and that still gives users full freedom to move around within their environment. The Quest, which has been long rumored as the company's Oculus Santa Cruz project, will retail for...
Oculus Is Finally Releasing a Full Standalone VR Headset, Shipping in Spring
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FCC Rules Against U.S. Cities to Speed 5G Deployment
The Federal Communication Commission (FCC) voted today to curb how much local governments can charge cell carriers to install the network equipment needed for the next generation of cell service. The ruling comes after a series of standoffs between wireless companies and various U.S. cities over the fees associated with the review process for network...
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What Marketers Think About Running Ads in Facebook Stories
The number of people using Facebook Stories on a daily basis has doubled since May, and their experiences are about to change drastically. The social network announced this morning that Facebook Stories ads are now available to all advertisers globally. Facebook said in May that Stories had 150 million daily users, and it began a...
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During Senate Hearing, Tech Companies Push for Lax Federal Privacy Rules
As concern over personal data protections continues to mount, representatives for six major tech and communications companies, including Google, Amazon and Apple, told federal lawmakers today that they supported federal data privacy legislation--so long as it is not nearly as strict as the European Union's General Data Protection Regulation (GDPR) or the California Consumer Privacy...
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Snapchat Is Rolling Out 3 New Ecommerce Features
Snapchat's busy week continued with yet more ecommerce features for advertisers and brands. After announcing a partnership with Amazon to test visual search shopping, Snapchat is debuting three new features--one was previously in testing. The first, shoppable Snap ads now called Collection Ads, officially roll out in October to every advertiser. The company also announced...
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In Trying to Follow the Wellness Trend, Weight Watchers’ Rebrand Falls Flat
Global weight loss management company Weight Watchers announced this week they renamed to WW, leaving many people confused by the rebrand. The stem of such confusion occurred when the chief executive was unable to explain what the letters WW stood for. They do not stand for Weight Watchers or "Wellness that works," a phrase the...
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See How Las Vegas Love Blooms in Only 8 Seconds in These Stylish Ads for Park MGM
Even if the science is flimsy, it's an intriguing notion to think that it takes a mere 8.2 seconds to fall in love, according to the journal, Archives of Sexual Behavior. Another study, from Microsoft, claims that our modern attention span is shorter than that of a goldfish. Again, about 8 seconds. (Pity the person...
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5 Key Ingredients That’ll Fix a Broken Programmatic System
Over the last 20 years, the relationship between the buyer and seller in the advertising market has fundamentally changed as the market digitized and became automated in 2009 with the start of the programmatic wave. Having started my career as an energy trader and witnessed the transition from floor-based outcry trading to sophisticated data-driven approach,...
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U.S. Teens Believe Elected Officials, Social Networks Fail to Protect Them From Cyberbullying
Cyberbullying is an issue that continues to rear its ugly head, and a new survey from Pew Research Center found that teens believe their parents are doing a good job at addressing the problem, but their views were different when it came to social networks and, more drastically, elected officials. Pew found that 59 percent...
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Facebook Added a Premium Option for Its In-Stream Video Ads
Facebook unveiled some new options for video ad campaigns on its platform. The social network said in a blog post that over 70 percent of its in-stream ads are viewed to completion, most with audio enabled. Those ads are delivered as mid-roll for News Feed videos and as either pre-roll or mid-roll elsewhere on the...
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This Popular ‘Drawing Cafe’ Transports Patrons Into a Quirky Cartoon World
When was the last time you had a dining experience so immersive that you felt as if you had been transported to an entirely different reality--or had merely left reality altogether? While that may sound like an intense sojourn for the quick bite to eat, there is a cafe in Seoul, South Korea that proves...
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Halloween Is Coming: What Are People Searching For on Pinterest?
There have been 95 million Pinterest searches related to Halloween over the past year, up 51 percent year-over-year, and Pinterest shared some of the top trending topics so that brands can get a jump on spooky season. In the makeup and beauty category, face paint is drawing a good deal of search attention, with searches...
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As Google Turns 20, What Does Its Future Offer Advertisers?
Google turned 20 years old this month, and the first Google Doodle appeared on this day in 1998. Since its early days as a project at Stanford University--named Backrub--to rank webpages based on their authority, it has morphed several times over to become arguably the most important media--or technology--outfit in the world. Adweek recently caught...
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Watch Real Moms Celebrate ‘Unplugging’ in This Cheeky Breast Pump Video
Breast pumping is often a cumbersome task for women, particularly since many pumps on the market are contraptions complete with tubes and cords that require elaborate (not to mention time-consuming) setups and private spaces. In recent years, a few tech companies have tried to remedy this the advent of wearable breast pumps that essentially let...
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How Hackathons Can Help Brands Appeal to Consumers’ Lizard Brain Need for a Challenge
Until recently, brand strategy centered on appealing to the lizard brain in us all, influencing our behavior to drive sales with well-known levers of manipulation: vanity, fear, pride, greed, the desire for love, safety, control and power. But brands and the consumers they court have evolved. It turns out both parties want more from this...
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How ‘Swarming’ Can Boost Writers’ Creativity and Prevent Burn Out
When it comes to workflow, most creative agencies function in a simple linear structure. Large-scale writing projects are divvied up between team members. A single employee is in charge of a single project end-to-end, with others usually giving only skin-deep or advisory feedback. Sure, it works. But the whole purpose of a creative agency is...
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Nearly 50 Million Facebook Accounts Affected by Massive Security Breach
A security breach at Facebook has affected nearly 50 million of the social media platform's users, Facebook said Friday. Facebook discovered the breach on Tuesday, informed law enforcement on Thursday and is cooperating with the FBI, Facebook vice president of product management Guy Rosen told reporters on a call Friday afternoon. The company has also...
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Facebook Messenger Bots Will Soon Have Multiple Personas
Facebook Messenger bots will soon begin expressing themselves through multiple personalities, but it's not schizophrenia--just one of the updates to Messenger Platform that were announced Friday. Developers of Messenger bots now have access to the new Persona API (application-programming interface), in open beta, which enables them to add multiple personals to their bots for different...
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Apple’s Latest Ad Is Larger Than Life—Just Like the New iPhone
Life is colorful and--based on photo sharing online--big. Big moments, big vacations, big colors. Life is just big. That's the premise of a new ad for Apple that's launching today, touting the brand's new iPhone XS, which has the largest display in the product's history. Director John Hillcoat, who also directed the Cannes Lions-winning film...
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How Shifting Media Buy Away From Google and Facebook Can Lead to More Diversity in Ad Tech
Mobile variety is in short supply for marketers. With the duopoly maintaining near-total dominance, alternative ad-tech players struggle to break through. This means media buying is often limited to Google or Facebook. The most viable contender thus far has been Amazon, a potential third titan in the making. But another challenge is emerging that may...
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