With Burger King so often setting its sights on rival McDonald's, other brands might have been lulled into a false sense of complacency. But never sleep on the King, because he could come calling any minute. That's a lesson KFC is learning this week with the launch of a new Burger King spot that dresses...
Look Out, Colonel Sanders: Burger King Is Calling Itself the KFG, ‘King of Flame Grilling’
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How a UK-Based Media, Tech and Entertainment Company Will Try to Break Into SXSW Next Month
There's not really one word to describe what kind of company Culture Trip is. The organization offers travel tips online, an original video series highlighting food throughout the world (called Hungerlust) and a magazine. It also plans to launch a travel-booking platform and will soon release a movie. Executives consider it a media, entertainment and...
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Nielsen Creates Advanced Video Advertising Group to Expand Addressability Push
Nielsen sees addressability as the future of TV advertising and is taking its biggest step ahead to help the industry prepare for the transition. The company has created a technology, product and commercial initiative called Nielsen Advanced Video Advertising that will help it focus on expanding addressable advertising for smart TVs. The new group includes...
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5 Top Takeaways From the Winter Podcast Upfront
TV upfront presentations don't start until next month, but the podcast industry got an early start on upfront season yesterday in L.A. Buyers and advertisers gathered for the Winter Podcast Upfront, which featured a look at new and upcoming podcasts from some of the industry's biggest players. The event, hosted by Stitcher and other podcast...
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How to Choose the Best Name for Your Brand
When you're trying to come up with a business name, you may feel like all the names that you consider "good names" are taken. Over 50 million new businesses start each year. Coming up with a name that will help your business stand out is a challenge. One mistake you should not make is coveting...
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ABC Usually Builds Its Oscars Campaign Around the Host. Here’s What It’s Doing This Year
The lack of an Oscars host this year, for the first time in three decades, hasn't weakened advertiser demand for Sunday's telecast: ABC said yesterday it had sold out of its Academy Awards ad inventory, with 30-second spots going for as much as $2.6 million. But the emcee-less ceremony threw a wrench into ABC's marketing...
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Nike Stock Takes a Hit After Duke Star Player Zion Williamson’s Shoe Splits on the Court
Nike shares are down today following last night's matchup between Duke and UNC. Just seconds into the game, Duke star player and NBA prospect Zion Williamson suffered a knee injury after his Nike PG 2.5 shoe split on the court. As of this morning, the brand's stock is down about one percent, equating to roughly...
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Beloved Carvel Ice Cream Monstrosity Cookie Puss Now Has Its Own Beer
Last year, Carvel teamed up with Captain Lawrence Brewing to create a Fudgie the Whale-inspired beer that completely sold out. Based off that success, Carvel again teamed up with the brewery to create a pair of Cookie Puss beers: a Cookie O'Puss Pastry Stout for St. Patrick's Day and a Cookie Puss Milkshake IPA to...
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Nielsen Social Content Ratings, Week of Feb. 11: Hey Now, You’re an All-Star
The 2019 National Basketball Association All-Star Game on TBS and TNT ran a fast break to the top of the Nielsen Social Content Ratings for the week of Feb. 11. The basketball showcase totaled 10.822 million interactions across Facebook, Twitter and Instagram. The NBA dominated the sports chart, with TNT's coverage of 2019 NBA All-Star...
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Meet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover Ad to Life
Of the more than 50 national spots that aired during the Super Bowl, one stands out for its creativity, ingenuity and all-around shock value. The bewildering Bud Light and Game of Thrones crossover ad shocked fans during the second quarter of Super Bowl LIII and left viewers wondering how two brands and two agencies could...
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3 Key Marketing Insights This Week From Bud Light, Amazon Prime Video and Burger King
This week, marketers are looking back at the Super Bowl while also gearing up for South by Southwest (SXSW). Some, like Bud Light and Burger King, are sharing results of their Big Game marketing efforts, while others, like Amazon Prime Video, HBO and Michelob Ultra, are revealing their experiential marketing plans for SXSW. Here are...
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Watch the Keynote Presentations From Brandweek: Challenger Brands
Adweek hosted its inaugural Brandweek: Challenger Brands summit in early February featuring some of the fastest rising brand marketers. Keynotes included Bethenny Frankel explaining how she built her Skinnygirl empire, Hulu CMO Kelly Campbell detailing the results of the brand's "Better Ruins Everything" campaign, Papa & Barkley CMO Kimberly Dillon revealing how its first six-figure...
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ABC’s Whiskey Cavalier, the Butt of Jimmy Kimmel’s Upfront Jokes, Hopes to Get the Last Laugh
For buyers who attended ABC's upfront event last May, the prognosis for the network's just-announced midseason series Whiskey Cavalier seemed suddenly grim, thanks to a particularly withering routine from Jimmy Kimmel. But nine months later, Kimmel's barbs are a distant memory as ABC is putting the biggest spotlight possible on the dramedy, about an FBI...
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How Director Peter Chelsom Made His BMW-Sponsored Short Film Feel Like Art, Not an Ad
The cast of Berlin, I Love You boasts a number of recognizable faces including Keira Knightley, Luke Wilson, Helen Mirren and Jenna Dewan. But a leading role in one of film's stories doesn't have a face. Said character is a BMW 850CSi car, which plays a starring role alongside actor Jim Sturgess in an 11-minute...
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Despite a Plethora of Data, Marketers Are Still Not Utilizing It to Its Full Potential
In today's business economy and at almost every company, there is no shortage of data. Savvy professionals and teams are collecting data about their marketing performance, customer behavior, sales funnel and competition. Unfortunately, for many companies, this information is sitting untapped or not being used to its full advantage. Few businesses can thrive--let alone survive--if...
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Snapchat: Here’s How to Change Who Can Contact You
By default, Snapchat will only allow your in-app "Friends" to contact you and view your Story posts within the application. However, did you know that you have the option to allow everyone to contact you instead? Our guide will show you how to change this setting on your Snapchat account. Note: These screenshots were captured...
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How Ebony and Jet Magazines Set the Stage for More Diversity in Publishing
Before the rise of digital and social media, consumers had to rely on information from television, radio and print periodicals and newspapers. Unlike today, consumers didn't have instant access to the latest news, entertainment and product information. As a young African-American growing up in a predominantly white suburb of Chicago, we were the first family...
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4 Necessary Components for Building an In-House Influencer Marketing Team
As influencer marketing has become an essential aspect of most companies' marketing programs, it's natural that many are considering building out a specific team dedicated to influencer collaborations. In fact, 73 percent of brands report having some sort of in-house team, and 90 percent of brands report that their influencer marketing workload has grown over...
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Despite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually Provides an Opportunity for Nike
On Feb. 20, 18-year-old basketball phenom Zion Williamson blew out his Nike PG 2.5 shoes during Duke's game against UNC, sending him off the court with a knee injury. This single broken shoe may have altered Nike's trajectory over the next decade. After all, the fate and reputation of shoe brands rest as heavily on...
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Jussie Smollett Won’t Appear in This Season’s Final 2 Empire Episodes Following His Arrest
Empire actor Jussie Smollett has been removed from Empire's final two episodes of the season. The news comes one day after his arrest, following Chicago police claims that he staged the assault he reported last month. Empire executive producers Lee Daniels, Danny Strong, Brett Mahoney, Brian Grazer, Sanaa Hamri, Francie Calfo and Dennis Hammer announced...
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