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A Pioneering Single Mom Created Liquid Paper, and It’s Been Fixing Typos for 60 Years Now

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Bette Nesmith Graham was in a terrible fix. It was 1954, and the Texas Bank and Trust, where she worked as a secretary, had just replaced its old manual typewriters with new IBM electrics. Graham had never been a great typist in the first place, and the IBM machines' feather-touch keys caused her to make...

Why Brands Are Faking Out Consumers With Ads Disguised as Movie Trailers

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In the weeks leading up to the Super Bowl, movie buffs were surprised to find IMDb pages popping up online and unexpected trailers dropping for what appeared to be a reboot of Crocodile Dundee. The trailers for Dundee looked expertly shot, with a dazzling cast of Danny McBride and Chris Hemsworth to match. Viewers soon...

Infographic: As Gen Zers Become Parents, Here’s What Brands Need to Know

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Sure, children are the future, but perhaps even more so, parents are the future. Now that Gen Z is growing up, how can brands access the ever-changing demo and target them as parents? Pregnancy and parenting organization BabyCenter teamed up with insights and strategy company Collage Group on a study analyzing the future of families...

Agency Creatives Channel Warhol, Basquiat and Frida Kahlo in AICP’s Absurd Call for Entries

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The art world superstars of decades past were much like today's top ad agency creative directors: insecure, megalomaniacal personalities driven by an incessant desire for the approval they never received as children. Or so we hear. However true that stereotype may or may not be, three top creatives put it to great use in the...

Coca-Cola, Sprint and Volkswagen Will Sponsor Telemundo’s World Cup Coverage

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NBCUniversal has barely caught its breath from broadcasting the Super Bowl and Winter Olympics, but it's already time to focus on the company's third major sports event of the year: the 2018 FIFA World Cup, which Telemundo has Spanish-language rights to. And NBCU's ad sales team, which just brought home more than $1.4 billion in...

This Company Came Up With a Score to Measure an Influencer’s Reach

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Influencer marketing is getting a metric that promises to help brands and companies measure out the value of an influencer. A report from Celebrity Intelligence found that of the 270 marketing specialists it surveyed, 84 percent believe finding influencers that are a good fit for a brand is incredibly time consuming. When it comes to...

How to Open Your Mind to Amazon’s Marketing Potential

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Over the last two years, there has been a real awakening of Amazon's platform, with major brands like Nike and Sears Kenmore signing on to sell direct and a well documented influx of media dollars. But as we all know, just being present is never enough. What you say and how you say it remains...

Nickelodeon Will Revive Blue’s Clues and Launch a SlimeFest Music Festival in Chicago

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Nickelodeon is getting in on TV's revival craze, and will be bringing back one of its most popular shows, Blue's Clues. The network made the announcement just ahead of its upfront event, which will be held this afternoon. The Blue's Clues news is part of an ambitious slate that expands beyond linear and across platforms,...

Former McDonald’s CMO Deborah Wahl Takes the Reins at Cadillac as New Marketing Chief

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Cadillac has named Deborah Wahl as its new chief marketing officer. Wahl succeeds Uwe Ellinghaus, who resigned from the carmaker in late December 2017, citing health problems. She will take the reins on March 26 at the company's New York headquarters and report the company's president, Johan de Nysschen. "Deborah's diverse experience, as well as...

Esports Has Grown Thanks to a Mix of Ardent Fans, Live Events and Smart Brand Integrations

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The first Esports Activate showcase featured some of America's leading esports organizations who presented their digital, media, experiential and sponsorship inventory to marketers and buyers this morning in New York. There were also a number of panels featuring high-level media executives who spoke about their work with esports and why they feel it's so important...

Here Are 3 Intriguing Topics Marketers Discussed at Adweek’s Elevate: AI Event

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Today at Elevate: AI in New York, Adweek gathered industry experts and executives to discuss the future of marketing as it relates to artificial intelligence, chatbots and other emerging technologies. The panels and presentations sparked lively discussions in The Boston Consulting Group office along the Hudson River--and on Twitter. Here's a look at the event's...

What Marketers Are (and Aren’t Yet) Doing With Artificial Intelligence

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Artificial Intelligence is here, yes, but it's important to remember that the current capabilities of AI are a small part of what it can and probably will look like in the future, according to a panel gathered today for Adweek's Elevate: AI summit. "This tech is still in its infancy," Conversable CEO and founder Ben...

Is Voice Living Up to Its Early Hype, and Is It Worth Investing in for Brands?

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If you thought conference panels were all about a group of experts gathered to enthusiastically agree with one another about a given topic, the panel from Adweek's Elevate: AI summit on voice-powered discovery and ecommerce was would have dissuaded you of that notion. Think voice is the future? Not so fast, said Tom Goodwin, evp...

The Boston Celtics Are Using Esports to Keep Fans Engaged, and Attract New Ones

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The Boston Celtics own a record 17 NBA championships. Now, the storied franchise is trying to transfer its success on the hardwood to success on the gaming front, as it prepares to join the upcoming NBA 2K League, the first esports league tied to the National Basketball Association. The line between esports and traditional pro...

How Brands Like Audi and Pez Are Winning the AR Game

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Pokemon Go made history in 2016 when it amassed $500 million faster than any other gaming app to date. It then broke yet another record by climbing to $1 billion in revenue in just six months. Although its popularity has died down a bit since, the game is still raking in a profit of between...

Facebook’s New Ad Campaign in India Is a Tribute to Personal Expression … on Facebook

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Right now we're probably all hard-pressed to relate Facebook in any productive way to "freedom" or "expression" (worse still, when both words are combined). But agency Wieden + Kennedy Amsterdam can be commended for its might in spinning a story. Its latest work for Facebook in India, "Live What You Love," released today, manages to...

Mcgarrybowen Names New U.S. President After Losing Simon Pearce to JWT

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Dentsu Aegis Network's mcgarrybowen announced today that Patrick Lafferty, a 25-year industry vet, is its new U.S. president, replacing Simon Pearce who left to join J. Walter Thompson as CEO of North America earlier this year. Lafferty comes from indie agency Translation, where he served as president for about a year. He will assume the...

Q&A: The Big Bang Theory’s Mayim Bialik Relaunches Her GrokNation Website With a Lifestyle Theme

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Mayim Bialik has always wanted more out of her career than just acting. TV audiences know her as The Big Bang Theory's Amy Farrah Fowler (who is engaged to Jim Parsons' Sheldon Cooper in the show) or as the star of NBC '90s sitcom Blossom; on top of that, she's also a neuroscientist in real...

Clever Camerawork Makes Everything a Runway in W+K’s Stunning New Delta Ad

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There's a lot of cool stuff to do and see in the world, and Delta wants to help you get on it pronto. A gorgeous new almost-minute-long ad from Wieden + Kennedy New York makes that familiar case in a surprisingly fresh way, stringing together footage from more than 15 destinations serviced by the airline...

Facebook’s Credit Her Campaign Will Debut on International Women’s Day

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International Women's Day was the most-talked-about moment of 2017 on Facebook, and the social network outlined several initiatives for the 2018 version, which takes place Thursday (March 8). Facebook said women 18 through 24 accounted for more than one-fourth of conversation about International Women's Day on the social network over the past three months, leading...