NBCU ‘On Track’ to Set Olympic Ad Sales Record With $1.2 Billion in Commitments

NBCUniversal is looking to set records with ad sales for the 2024 Olympic Games in Paris. With April 17 marking 100 days from the Games, NBC's president of ad sales and partnerships Dan Lovinger announced on Tuesday that the company has already netted $1.2 billion in commitments. According to Lovinger, that's on pace to pass...