The Social Playbook Is Dead. Long Live the Social Philosophy
It's the summer of 2023 and our team is putting the final touches on a 100-page social playbook for a client. Boom, another social platform launches. It's not the first (or last) time this has...
View ArticleCreators Get Their Own Exclusive Festival at Cannes Lions 2024
Over the last few years, creators have been taking over the Cote d'Azure during Cannes Lions International Festival of Creativity. And marketers better get used to it, because at the 2024 event, there...
View ArticleBrave Commerce Podcast: Strategies for Mastering the Digital Marketplace
On this episode of Brave Commerce, Ajay Sharma, vice president of ecommerce and omnichannel at Bayer Consumer Health North America, joins hosts Rachel Tipograph and Sarah Hofstetter to offer a...
View ArticleHinge’s Mascot Goes to Heaven to Celebrate Dating Success Stories
Dating app Hinge has found plenty of creative ways to kill off its furry mascot in its "Designed to Be Deleted" campaign, which positions the brand as a way to find real love instead of temporary...
View ArticleThe Speed of Culture Podcast: Redefining the Personal Finance Industry
As the economic landscape shifts, understanding money management is no longer just about saving for the future--it's also about conquering financial challenges and seizing today's opportunities. To...
View ArticleGoing Beyond the Aisles: The Evolution of Marketing at Instacart With CMO...
Since 2012, Instacart has revolutionized the way people shop for groceries by offering convenient delivery and pickup services from local stores. As the company continues to expand its market presence...
View ArticleBayer Appoints New Consumer Health CMO for North America
Bayer has hired Samantha Avivi as chief marketing officer of consumer health for its North America division. She will replace longtime marketer Jeff Jarrett, who is retiring in May. Avivi was most...
View ArticleNBCU ‘On Track’ to Set Olympic Ad Sales Record With $1.2 Billion in Commitments
NBCUniversal is looking to set records with ad sales for the 2024 Olympic Games in Paris. With April 17 marking 100 days from the Games, NBC's president of ad sales and partnerships Dan Lovinger...
View ArticleBlackRock Vet Alex Craddock Appointed as Citigroup’s First Chief Marketing...
Banking giant Citigroup has appointed veteran financial services executive Alex Craddock as chief marketing and content officer in a newly created title, the company said. Craddock was most recently...
View ArticleMarketing to the Next Generation Can’t Wait
The media industry is in a constant state of evolution and change, which has only accelerated in recent years. As each new generation comes of age, new ways of reaching and marketing to consumers are...
View ArticleNCAA Women’s Ratings Beat Men’s for First Time, Advertisers Score Big
When it comes to NCAA ratings for 2024, it's a whole new game. Sunday's 2024 NCAA women's championship between Iowa and South Carolina, a 3 p.m. ET tipoff airing on ABC and ESPN, scored an average of...
View ArticleWhat We Lose When Influencers Only Post Paid Content
No one appreciates an influencer more than I do. I've been a believer in real people sharing their points of view and building platforms long before Instagram existed--I touted the power of message...
View ArticleMcDonald’s Made Scented Billboards That Smell Like Its French Fries
A delicious smell can inspire cravings and lure passersby into a restaurant. McDonald's put that power to the test by deploying a series of billboards diffusing the scent of its bestselling french...
View ArticlePublishers Caught in the Crosshairs of Vendor MFA Tools
"Some brands are blocking your website." A publisher received this news in February from one of its supply-side platforms, but neither the publisher nor the SSP knew why. After some digging, the block...
View ArticleHow Do These Awful People Sleep at Night? On Mattress Firm Beds
More than 50 million Americans have chronic sleep disorders, according to the Centers for Disease Control and Prevention, while as many as 84 million adults routinely miss out on the recommended amount...
View ArticleVicks and Crest Have Memorable Logos, While Duane Reade and Proactiv Struggle...
When Sponsorship Research International polled 7,000 consumers in 1995 to see how well they recognized brand logos, it found that the McDonald's logo trounced the Christian cross: 88% of consumers...
View ArticleBravoCon Officially Out for 2024, Returning in 2025
Bravoholics, you might want to sit down. Top line NBCUniversal confirmed today that BravoCon is out for 2024, with the event not returning until 2025. Instead of the annual fan convention, NBCU will...
View ArticleLinkedIn Makes Its Case for a Permanent Spot in Social Strategy
Businesses know they need to be on LinkedIn to find employees and interact with other companies. But it hasn't necessarily been a pillar of brand strategy - creating an identity and finding prospective...
View ArticleCreators and Strategists Say These Are the Social Trends to Watch
The role of the social media manager is not a quiet one. New platforms, changing behaviors and fast-moving cultural trends make it a tumultuous landscape. At ADWEEK's Social Media Week event, experts...
View ArticleHow LTK Powers Seamless (and Lucrative) Deals for Creators and Brands
Younger consumers put a lot of stock in the opinions of their favorite influencers. That's become increasingly evident in the era of social commerce, with 73% of Gen Z consumers and 68% of millennials...
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