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The Social Playbook Is Dead. Long Live the Social Philosophy

It's the summer of 2023 and our team is putting the final touches on a 100-page social playbook for a client. Boom, another social platform launches. It's not the first (or last) time this has...

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Creators Get Their Own Exclusive Festival at Cannes Lions 2024

Over the last few years, creators have been taking over the Cote d'Azure during Cannes Lions International Festival of Creativity. And marketers better get used to it, because at the 2024 event, there...

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Brave Commerce Podcast: Strategies for Mastering the Digital Marketplace

On this episode of Brave Commerce, Ajay Sharma, vice president of ecommerce and omnichannel at Bayer Consumer Health North America, joins hosts Rachel Tipograph and Sarah Hofstetter to offer a...

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Hinge’s Mascot Goes to Heaven to Celebrate Dating Success Stories

Dating app Hinge has found plenty of creative ways to kill off its furry mascot in its "Designed to Be Deleted" campaign, which positions the brand as a way to find real love instead of temporary...

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The Speed of Culture Podcast: Redefining the Personal Finance Industry

As the economic landscape shifts, understanding money management is no longer just about saving for the future--it's also about conquering financial challenges and seizing today's opportunities. To...

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Going Beyond the Aisles: The Evolution of Marketing at Instacart With CMO...

Since 2012, Instacart has revolutionized the way people shop for groceries by offering convenient delivery and pickup services from local stores. As the company continues to expand its market presence...

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Bayer Appoints New Consumer Health CMO for North America

Bayer has hired Samantha Avivi as chief marketing officer of consumer health for its North America division. She will replace longtime marketer Jeff Jarrett, who is retiring in May. Avivi was most...

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NBCU ‘On Track’ to Set Olympic Ad Sales Record With $1.2 Billion in Commitments

NBCUniversal is looking to set records with ad sales for the 2024 Olympic Games in Paris. With April 17 marking 100 days from the Games, NBC's president of ad sales and partnerships Dan Lovinger...

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BlackRock Vet Alex Craddock Appointed as Citigroup’s First Chief Marketing...

Banking giant Citigroup has appointed veteran financial services executive Alex Craddock as chief marketing and content officer in a newly created title, the company said. Craddock was most recently...

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Marketing to the Next Generation Can’t Wait

The media industry is in a constant state of evolution and change, which has only accelerated in recent years. As each new generation comes of age, new ways of reaching and marketing to consumers are...

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NCAA Women’s Ratings Beat Men’s for First Time, Advertisers Score Big

When it comes to NCAA ratings for 2024, it's a whole new game. Sunday's 2024 NCAA women's championship between Iowa and South Carolina, a 3 p.m. ET tipoff airing on ABC and ESPN, scored an average of...

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What We Lose When Influencers Only Post Paid Content

No one appreciates an influencer more than I do. I've been a believer in real people sharing their points of view and building platforms long before Instagram existed--I touted the power of message...

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McDonald’s Made Scented Billboards That Smell Like Its French Fries

A delicious smell can inspire cravings and lure passersby into a restaurant. McDonald's put that power to the test by deploying a series of billboards diffusing the scent of its bestselling french...

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Publishers Caught in the Crosshairs of Vendor MFA Tools

"Some brands are blocking your website." A publisher received this news in February from one of its supply-side platforms, but neither the publisher nor the SSP knew why. After some digging, the block...

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How Do These Awful People Sleep at Night? On Mattress Firm Beds

More than 50 million Americans have chronic sleep disorders, according to the Centers for Disease Control and Prevention, while as many as 84 million adults routinely miss out on the recommended amount...

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Vicks and Crest Have Memorable Logos, While Duane Reade and Proactiv Struggle...

When Sponsorship Research International polled 7,000 consumers in 1995 to see how well they recognized brand logos, it found that the McDonald's logo trounced the Christian cross: 88% of consumers...

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BravoCon Officially Out for 2024, Returning in 2025

Bravoholics, you might want to sit down. Top line NBCUniversal confirmed today that BravoCon is out for 2024, with the event not returning until 2025. Instead of the annual fan convention, NBCU will...

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LinkedIn Makes Its Case for a Permanent Spot in Social Strategy

Businesses know they need to be on LinkedIn to find employees and interact with other companies. But it hasn't necessarily been a pillar of brand strategy - creating an identity and finding prospective...

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Creators and Strategists Say These Are the Social Trends to Watch

The role of the social media manager is not a quiet one. New platforms, changing behaviors and fast-moving cultural trends make it a tumultuous landscape. At ADWEEK's Social Media Week event, experts...

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How LTK Powers Seamless (and Lucrative) Deals for Creators and Brands

Younger consumers put a lot of stock in the opinions of their favorite influencers. That's become increasingly evident in the era of social commerce, with 73% of Gen Z consumers and 68% of millennials...

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