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McDonald’s Made Scented Billboards That Smell Like Its French Fries

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A delicious smell can inspire cravings and lure passersby into a restaurant. McDonald's put that power to the test by deploying a series of billboards diffusing the scent of its bestselling french fries. Amsterdam-based agency TBWA\Neboko collaborated with Raul&Rigel, a production company specializing in fabricating unusual billboards, to produce a series of unbranded, blank red...

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