Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 11421

ANA and 4A’s Explain How Brands and Agencies Can Switch Compensation Models

$
0
0
Every agency wants to be paid its worth for its services, and there are many compensation models that agencies and brands use for payment, but finding the right one that is equitable for both sides, and is easy to implement, is sometimes as clear as mud. A new paper--a collaboration between the American Association of...

Viewing all articles
Browse latest Browse all 11421

Trending Articles