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Puma Wants to Sprint in Olympics Brand Race Against Nike and Adidas

Puma wants to be known as the "fastest" sports brand in the world, and it's hoping that the 2024 Summer Olympic Games in Paris will help it cement that status. The German sportswear company unveiled...

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ANA and 4A’s Explain How Brands and Agencies Can Switch Compensation Models

Every agency wants to be paid its worth for its services, and there are many compensation models that agencies and brands use for payment, but finding the right one that is equitable for both sides,...

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Cannabis Brand Breaks Ground With Sponsorship of Boston Concert Halls

Massachusetts-based cannabis conglomerate MariMed has broken ground in its home state--and for the industry broadly--by inking a deal as the exclusive weed sponsor at two popular Boston music venues....

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Simone Biles Returns to the Mat in Powerade’s Stirring Olympics Ad

Olympic gold medalist Simone Biles shocked fans and onlookers when she paused her celebrated gymnastics career and withdrew from the 2020 Tokyo Games, citing stress and burnout. Her decision was a...

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Megan Thee Stallion’s Advice to Next Gen of Creators: ‘Don’t Be a Walking...

Megan Thee Stallion has always had a front-row seat to the evolution of content creation on social media. The rap superstar first started posting her freestyle videos on YouTube as early as the 2010s...

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Paramount Hires a Bank to Explore the Sale of VidCon

Paramount Global has hired the bank Oaklins DeSilva+Phillips to explore the sale of VidCon, a live event franchise focused on the creator economy, according to a source familiar with the matter. The...

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Lil Yachty’s Instagram Stunt Proves the Power of Inclusive Campaigns

Last year, rapper Lil Yachty made the unusual move of adding his 11.3 million Instagram followers to his Close Friends list on the app. His fans were confused, wondering why a globally famous figure...

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BBDO’s David Lubars to Retire After 4 Decades of Creative Leadership

After 44 years in the business, creating some of advertising's most iconic work, David Lubars deserves to do nothing for a while. Lubars is set to retire from his post as chairman and chief creative...

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Amazon Snags Former NBCU Exec Krishan Bhatia as VP of Global Video Advertising

Amazon is making a prime hire for its video ads team. Today, the company confirmed to ADWEEK that it is hiring former Comcast NBCUniversal executive Krishan Bhatia as vp of global video advertising....

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O.J. Simpson Epitomized the Risks of a Brand Betting Everything on a Celebrity

In the flush of obituaries following the death of O.J. Simpson on Wednesday, media outlets have found themselves looking back on one man--and many careers. There's Simpson the Hall of Fame football...

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Quaker’s Photo Series Captures 100 Emotional Moments at the Breakfast Table

Quaker followed up the tear-jerking, decades-spanning film that introduced its "You've Got This" platform by tugging on heartstrings again. This time, "100 Reasons to Rise" documents people between the...

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Reddit’s CMO Busts Platform Myths

After debuting on the stock market with a pop in March, Reddit chief marketing officer Roxy Young joined ADWEEK's Social Media Week event in New York this week to bust some myths for advertisers still...

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Canal+ Ad Gives an Inspirational Action Movie a Shocking Ending

Time can seem to stand still in action movies when the star gives a big speech during a disaster or while a countdown ticks towards calamity. French broadcaster Canal+ pokes fun at this trope with an...

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CeraVe’s Super Bowl Follow-Up Is a Romcom Trailer With a Bizarre Twist

After its viral Super Bowl campaign featuring actor Michael Cera, skin care brand CeraVe is again blurring the lines between advertising and entertainment with a movie trailer for a romantic comedy....

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The Office Cast Become the Masters of Small Business for AT&T

When AT&T Business teed up a brand campaign targeting mom-and-pop shops with a reunion of The Office cast, The Masters provided the perfect grounds for an opening drive. Actor Rainn Wilson (The...

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TechMagic Podcast: RIP Apple Car, Hello Apple Robots

In this week's episode, host Cathy Hackl returns from Summit at Sea where she shared a talk about spatial computing and wearables. The hosts discuss Apple discontinuing the Apple car. They discuss...

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The Journey of Caffeine: Founder and CEO Ben Keighran’s Vision for Broadcasting

The digital age has ushered a revolution in media consumption, with livestreaming becoming a pivotal battleground for audience attention. Amidst this shift, platforms that prioritize interactivity and...

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Ice Cube Won’t Let Brands Set Table for Caitlin Clark With Paper Plates

Heading into Monday's WNBA Draft, Ice Cube's offer to Caitlin Clark to play in his Big3 league still stands at $5 million for eight games. For Ice Cube and Big3 partner Jeff Kwatinetz--founder and CEO...

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Lack of Revenue Benefits and Access to Data Thwart Media’s Green Progress

As brands, publishers, agencies and programmatic adtech firms work to make media plans that emit less carbon, new challenges emerge, from publishers needing more data to make their sites cleaner, to...

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Red Lobster Uses AI to Write 30 Songs About Cheddar Bay Biscuits

Red Lobster's Cheddar Bay Biscuits are one of its most beloved dishes, a craveable snack often spotlighted in the restaurant chain's social media activity. Fans have shared so many posts expressing...

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