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Ad for the 9/11 Memorial Encourages You to 'Take a Day to Remember'


Robert De Niro narrates this new spot for the National September 11 Memorial & Museum, encouraging viewers to "take a day to remember" that morning 12 years ago, when thousands of men and women died in the heart of New York City—and "to honor the best in humanity that overcame the worst." The spot, created pro bono by BBDO, New York, will air on donated media throughout the week. The campaign also includes print, outdoor, digital and video advertising and points to 911memorial.org to learn more. Credits below.

Client: The National September 11 Memorial & Museum
Spot: "Day to Remember"

Agency: BBDO, New York
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn, Mike Smith
Associate Creative Director, Art Director: Marcel Yunes
Associate Creative Director, Copywriter: Rick Williams

Group Executive Producer: Julian Katz
Senior Integrated Producer: Neely Lisk
Executive Music Producer: Rani Vaz

Account Director: Neil Onsdorff
Account Executive: Jennifer Sullivan

Production Company: Brand New School
Executive Creative Director: Jonathan Notaro
Managing Partner: Devin Brook
Head of Production: Julie Shevach
Art Director: Kris Wong
Animators: Morten Christensen, Peter Harp, Jim Forster
Flame Artist: Mark French
Producer: Joe Balint

Music: AKM Productions
Recording Studio: The Kitchen
Mixing Engineer: Corey Bauman

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