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Tom and Gisele Strut and Sing Their Way Through Their Latest Ads
It's a good week to be the Bündchen-Brady offspring. Their already-considerable trust funds likely just got even fatter, as their telegenic, brand-bait parents—that would be supermodel Gisele and...
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Ad for Thomas Pynchon's New Novel Is One of the Oddest Things You Will See
Why do people make video trailers for novels? They never really work, and this new one for Thomas Pynchon's Bleeding Edge is an especially sobering reminder of how ineffective they are. Pynchon—who...
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Ad of the Day: Jean-Claude Van Damme Weirdly Keeps the Beat for Go Daddy
Over the years, Go Daddy has developed a reputation for raising eyebrows with provocative ads starring very voluptuous women wearing very little clothing. The Web-hosting company's latest effort might...
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If You Love Animals, You're Really Going to Love Petco's New Commercial
There's two ways to go with animal ads: funny and poignant. Understandably, most choose the former—animals, after all, can be pretty damn funny. But the poignant ads, when done well, can get even more...
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Great Parody Infomercial Says a Cat Will Solve All Your Irritating Problems
Cats suck. However, this ad made by students at Webster University for Tenth Life Cat Rescue, a St. Louis group that saves strays and promotes feline adoptions, does not. The spot spoofs schlocky...
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Dodge Goes From Zero to 100 in W+K's Latest Comical Dart Spot
Dodge Dart hits the bull's-eye with this spot from Wieden + Kennedy and Caviar director Keith Schofield that demonstrates how to make the vehicle in "100 Easy Steps." "Step 1: Study the competition,"...
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Ad of the Day: Aaron Rodgers Is Hounded by 'Da Bears' Fans for State Farm
DDB Chicago's latest Aaron Rodgers ad for State Farm begs a timely question: Are Cheeseheads more hard-core football fans than Brateaters? Both camps appear in the ad, which takes place on a plane....
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Are You Ready for Some Freakball? DirecTV Tells Tall Tales in Ads From Grey
DirecTV's NFL Sunday Ticket, which offers every game live on any digital device, turns average Joes into "the world's most powerful fans" in three goofy spots from Grey. These godlike guys grow...
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First TV Commercial for Monopoly's New Cat Game Piece Is Somewhat Anti-Cat
Your cat loves board games, just not the same way you do. Your beloved feline wants to scatter all the pieces and then park her furry bum in the middle of the action, regardless of your intention to...
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From Virgil to John Cusack, Building the Modern Chevy Silverado Commercial
IDEA: This isn't your father's pickup truck. But then, you're not your father. "These guys are much more involved in their children's lives than their fathers were," Leo Burnett strategist Matt...
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Golf Course Finds Itself in the Rough Over Crass 9/11 Newspaper Ad
A Wisconsin golf course posted an apology on Facebook late Monday for a newspaper ad pledging to commemorate 9/11 with an offer of "9 holes with cart for only $9.11." The ad for Tumbledown Trails Golf...
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Trident Gum Airs Its Own TV Commercial Made From a Single Vine
Traditional TV may soon be overgrown with Vines. Big players like Dunkin' Donuts, Nissan and Virgin Mobile have all either aired TV spots created on the Twitter-owned six-second video platform or plan...
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Ad of the Day: GE's Latest Brilliant Machine Is a Very Familiar DeLorean
General Electric's technology is making time travel easier. Kind of. Not really. Still, that hasn't stopped the brand from making a new ad based on Back to the Future. The spot, from BBDO in New York,...
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Running Shoe's Magazine Ad With Dead Dog Just Makes People Really Sad
Running-shoe brand Pearl Izumi recently learned, as we all must, that "Run until you kill your dog" isn't a message the public is ready to accept. This print ad, which is part of a campaign that...
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Mini Flashes Personalized Billboard Messages at Drivers of Its Vehicles
I sometimes think billboards are watching, beaming out messages meant just for me. Then I get back on my meds, and everything seems fine. Anyway, BMW's Mini, as part of its "Not Normal" campaign,...
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Ad for the 9/11 Memorial Encourages You to 'Take a Day to Remember'
Robert De Niro narrates this new spot for the National September 11 Memorial & Museum, encouraging viewers to "take a day to remember" that morning 12 years ago, when thousands of men and women...
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AT&T Apologizes for 9/11 Image Showing Phone Framing the Tribute in Light
After getting bombarded with hate tweets for about an hour this afternoon, AT&T removed an image from Twitter that had been meant as a 9/11 tribute—a photo showing a hand holding a phone up in...
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Ad of the Day: Troubled Folks Look on the Bright Side in Geico's Loony New Spots
I just want to point out that these (largely excellent) new ads from Geico point up something that many critics have observed about advertising and media in general: The suburban housewives checking...
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Ad of the Day: Chipotle Makes Magic Yet Again With Fiona Apple and a Dark...
Fiona Apple, CAA Marketing and the Oscar-winning animators at Moonbot Studios prove to be impressive collaborators as Chipotle takes the formula that worked so well two years ago—celebrity cover of a...
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SportsCenter Ad Discovers Secret to Rafael Nadal's Success With the Ladies
Fresh from his U.S. Open triumph, Rafael Nadal comes on like the candy man in ESPN's latest tongue-in-cheek SportsCenter spot from Wieden + Kennedy in New York. Network personalities John Anderson and...
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