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How The Sports Bra Sold Its Game Plan to the World

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Long before Reddit co-founder Alexis Ohanian and his 776 Foundation arrived at The Sports Bra in Portland, Ore., this month, announcing plans to help franchise it, owner Jenny Nguyen envisioned a place for underrepresented communities to come together and watch underscreened sporting events. In February 2022--before Reddit co-founders, before pop-ups with Athletes Unlimited in Chicago...

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