A Life in 3 Minutes: Swedish Lingerie Brand Debuts an Emotion-Packed Ad
There's a wide range of messy and emotional territory covered in just shy of three minutes in a new campaign from a legacy Swedish brand called Lindex. It's a multigenerational story, centered on a...
View ArticleDavid Yurman Names PHD Global Media Agency of Record
The David Yurman Company has wrapped up a four-month-long traditional and digital media review led by the media consultancy ID Comms. The business includes four markets--the U.S. and Canada in the...
View ArticleBuyers Are Wasting Money on Alt IDs While Cookies Still Persist
Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget on sending too many ads to a narrow slice of publisher...
View ArticleCommerce Can No Longer Be Where Creative Goes to Die
Last year, global ecommerce sales totaled nearly $6 trillion and are expected to grow 10% this year. People expect nothing but the best shopping experience every time, and expectations increase every...
View ArticleOwen Wilson Does His Best Steve Jobs Impression for a Beauty Startup Ad
Prolific actor Owen Wilson has a new gig, and at first glance, it may seem like he's playing tech entrepreneur Steve Jobs, complete with the trademark black turtleneck and PowerPoint presentation in...
View ArticleMeta’s Ad Business Is Still Surging As Headcount Ticks Upward
Meta Platforms saw advertising revenue grow to $35.6 billion during the first quarter of 2024. That's up 27% compared to the same three-month period last year. Following chief executive Mark...
View ArticleMeta More Than Doubled Revenue From its AI-Powered Ad Tool
AI continues to drive Meta's year-long recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year, Meta CEO Mark Zuckerberg said during the Q1 2024 earnings call....
View ArticleLe Monde in English Misses Lofty Subscriber Goals But Remains ‘Optimistic’
French news publisher Le Monde launched its English-language product, Le Monde in English, two years ago, with the goal of generating 30,000 subscribers by the end of 2023. It has since fallen short of...
View ArticleConsumer Relationships Aren’t Built on Financial Incentives
One of the most-discussed topics of 2024 will be the deprecation of third-party cookies, making other sources of data even more important to businesses. The most valuable of these other data sources is...
View ArticleBest Buy and CNET Are Combining Their Ad Inventory
Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are...
View ArticleDigital Video Ad Spend Will Exceed Linear for the First Time
When it comes to video ad sales, marketers don't need a linear path to success. According to the Interactive Advertising Bureau's newly released 2024 Digital Video Ad Spend & Strategy Report, it's...
View ArticleTaika Waititi and Future Bring Luxury With a Twist to Belvedere Ad
Ads for top-shelf liquor usually lean heavily and stereotypically into the 1% lifestyle, with beautiful people hanging out in exotic settings where the common folk aspire to tread. The new campaign for...
View ArticleWBD Reveals First-Party Data Platform to Unify Buying Across Its Portfolio
Warner Bros. Discovery is continuing to lean in on data ahead of the TV upfront. Top line WBD announced Thursday that it is launching Olli, a first-party data platform that utilizes data, audience...
View ArticleHow The Sports Bra Sold Its Game Plan to the World
Long before Reddit co-founder Alexis Ohanian and his 776 Foundation arrived at The Sports Bra in Portland, Ore., this month, announcing plans to help franchise it, owner Jenny Nguyen envisioned a place...
View ArticleLeading Brand Transformation: A Masterclass With Doug Zarkin
Today's business landscape demands a sophisticated understanding of consumer behavior and a nuanced approach to brand communication. In this episode of The Speed of Culture, host Matt Britton explores...
View ArticleTechMagic Podcast: Balancing Innovation and Personal Data Protection
Join hosts Cathy Hackl and Lee Kebler in this engaging podcast as they discuss the latest news and trends in technology and innovation. From Meta's opening of its Horizon OS to Apple's focus on...
View ArticleCreating a Culture of Fearlessness: Insights From Taco Bell CMO Taylor...
On this week's episode, ADWEEK's Jenny Rooney sits down with Taylor Montgomery, CMO of Taco Bell, as he shares insights into his journey, leadership philosophy and the evolving landscape of brand...
View ArticleAlphabet Grows Search and YouTube Revenue by Double Digits Amid Increased...
Despite the threat posed to Google's search dominance by new generative AI competitors, revenue from the channel soared in the first quarter of 2024. Google brought in more than $46 billion in search...
View ArticleAdam Scott Adds ‘Facial Hair Enthusiast’ to His CV in Philips Norelco Campaign
Adam Scott, in the crucial moments before filming a scene, is preoccupied with his grooming, not his lines, and that's a problem even before he launches into a story about his dad's full and fabulous...
View ArticleHow to Update Your Consumer Archetypes for Gender Inclusivity
Brands thrive by channeling their creative energies into what works--and away from what doesn't. Yet many marketers and agencies focused on DEI in marketing aren't hitting the mark when it comes to...
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