Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 11457

Can AI Replace Humans for Market Research? This Firm Is Doing It

$
0
0
Many chief marketing officers want their market research to possess more of these three qualities: Faster, cheaper, better. Making it happen, however, can be difficult--especially in the business-to-business category, which targets a more select group of individuals than business-to-consumer. Assembling focus groups takes time. Getting business leaders to fill out surveys can be expensive. Obtaining...

Viewing all articles
Browse latest Browse all 11457

Trending Articles