EP+Co Appoints Kat Shafer as President to Succeed Allen Bosworth
Being able to retire on your terms is a luxury in this business, but Allen Bosworth, co-founder and president of EP+Co, is managing to do so after over 40 years. "It is an opportunity for me to go do...
View ArticleUN Secretary-General Tells Agencies to Drop Fossil Fuel Clients
United Nations Secretary-General Antonio Guterres today condemned the advertising industry for greenwashing, demanding that agencies drop fossil fuel clients and calling for a ban on fossil fuel...
View ArticleWhat a $76 Billion NBA Media Deal Means for WBD and the WNBA
Just as the NBA Finals tip-off, the league is preparing for a massive shift in its broadcast landscape. According to the Wall Street Journal, the National Basketball Association is on the precipice of...
View Article‘Almost a Slap in the Face’: Publishers Vexed by The Trade Desk’s Narrow...
Unsurprisingly, The Trade Desk got its wish when it welcomed a little debate after releasing a list of top premium publishers last week. Publisher critiques range from the demand-side platform favoring...
View ArticleZendaya Links With Buzzy Sneaker Brand On for Cinematic Ad and Creative Role
Fresh off her lead role in the sports-themed drama Challengers, Zendaya has inked a deal with Swiss sneaker brand On for a multi-year gig that spans product development, global promotion and creative...
View ArticleHarry’s Chronicles Love, Death and Video Games in New Ad Campaign
Mornings may start seemingly routine, but you never know what the day will bring. That's the message of personal care brand Harry's new U.S. campaign, in which a passing sniff of the product leads to a...
View ArticleBENlabs Names New CEO and Lays Off Half Its Staff After Failed AI SaaS...
BENlabs, formerly Branded Entertainment Network, has cut half its staff and pulled the plug on CEO Ricky Ray Butler and his ongoing efforts to transform the company into an Al SaaS provider. ADWEEK...
View ArticleAI Startup Perplexity Drops Hollywood-Caliber Fake Movie Trailer as Its First Ad
Perplexity, a generative artificial intelligence startup with a $1 billion valuation and a big-swing mentality, launched its first paid marketing campaign during tonight's high-profile National...
View Article3 Key Takeaways From Brian Wieser’s 2024 U.S. Ad Growth Forecast
U.S. advertising spending should grow 6.3% in 2024, according to a forecast released by Brian Wieser, an advertising industry analyst and founder of the consultancy, Madison and Wall. Wieser, who...
View ArticleDentsu Creative Eyes Global Growth With the Elevation of Abbey Klaassen and...
Dentsu Creative's U.S. CEO Abbey Klaassen and Phil Gaughran, who leads global business strategy for Dentsu Creative and Dentsu Americas, are expanding their roles in the interest of creating a cohesive...
View ArticleJanSport Ads Mine Gen Z’s Everyday Lives for Comedy Gold
Consumer research shows that JanSport is considered a time-tested utility player and a staple of American student life--functional, ubiquitous and essential. But what brand today wants to be on the...
View ArticleThe Guardian to Launch New Review Product Focusing on Sustainability
The Guardian is preparing to launch a product recommendation vertical on its website this summer. Its core point of differentiation will be its focus on sustainability, according to a person familiar...
View ArticleCan AI Replace Humans for Market Research? This Firm Is Doing It
Many chief marketing officers want their market research to possess more of these three qualities: Faster, cheaper, better. Making it happen, however, can be difficult--especially in the...
View Article15 Campaigns That Award-Winning Creatives Think Will Snag Cannes Lions Awards
Ahead of the 2024 Cannes Lions festival, ADWEEK asked creatives who have either won a prestigious Cannes Lions Award or served on a jury at the event to give us their picks for creative they think will...
View ArticleThis Is Yahoo’s More Transparent Answer to Set-It-and-Forget-It Tools:...
Yahoo is releasing Blueprint Performance, its answer to artificial-intelligence-powered media buying tools like Google Performance Max and Meta Advantage+. Only it's adding a welcomed dose of...
View ArticleTikTok Shop Has Become a Huge Online Beauty Retailer as the Category Has Grown
Just nine months after hitting the market, TikTok's in-application shopping tool is giving online beauty retailers a run for their money. TikTok Shop is now the ninth-largest beauty and wellness...
View ArticleStarbucks Launches Its Own Production House, Starbucks Studios
Starbucks is launching its own production studio, Starbucks Studios. The studio, according to a statement on the brand's website, will "produce original entertainment and tell stories that deepen...
View ArticleCats in Adorable Hats Deliver Inspiration in Latest Pinterest Campaign
Pinterest is celebrating the many ways the platform delivers inspiration with a quirky and visually stunning 2024 brand campaign. Developed in-house, the campaign features a trio of films that use...
View ArticleApple Finally Jumps Into the AI Race With OpenAI Deal
Apple has officially planted its flag on the artificial intelligence turf with a little help from ChatGPT maker OpenAI. The tech giant announced its partnership with OpenAI at its WWDC 2024 keynote on...
View ArticleLowe’s Names a New CMO and Gives an Inside Look at Its First Work With Dentsu...
The marketing team at Lowe's Home Improvement is hoping to give its bottom line an assist with an elevated chief marketing officer, a new agency partner and a fresh campaign featuring the king of...
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