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Pinterest Is the Latest to Offer an AI-Powered Media Buying Tool, Called (Naturally) Performance+

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Pinterest is introducing Performance+, its version of artificial-intelligence-powered media buying tools similar to Meta Advantage+ and Google Performance Max. "The key difference with Performance+ campaigns from traditional campaigns is that the setup is optimized to drive the maximum performance possible for advertisers on Pinterest with significantly less effort," Pinterest chief revenue officer Bill Watkins told...

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