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Oracle Is Shutting Down Its Ad Business  

Software giant Oracle shared that it is shutting down its ads business during its earnings call last night for the quarter ending March 31, as revenue declined to $300 million in the 2024 fiscal year....

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Exclusive: Inside Netflix’s Pitch to Advertisers for NFL Christmas Games

Netflix is showing its NFL playbook to advertisers, and buyers may need to adjust their game plans. On May 15, hours ahead of its first in-person upfront event, Netflix announced it'd be getting two...

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A Cannes Hierarchy of Needs, As Told By an Ad Veteran

Sun, sea, seminars, strategy: just a few words that come to mind when you think about Cannes Lions. With the iconic advertising event just days away, C-suiters across the globe are pondering wardrobe...

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Creative 100: Influencers and Celebrities Who Are Blazing Trails

The creators and celebrities honored here are influencing culture and using their platforms to challenge norms. Ayo Edebiri, Actor, writer, producer Notable trophies on the mantel: Ayo Edebiri...

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Creative 100: These Visual and Multimedia Artists Are Elevating Brands

Whether designing costumes or sets, making Olympics posters, styling pop stars or producing live shows, these honorees use their artistry to elevate brands and tell stories. Heidi Bivens, Costume...

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Creative 100: Honoring the Most Innovative Talent Across Advertising, TV,...

ADWEEK's annual Creative 100 list honors the most innovative and inspiring creative talent across advertising, marketing, social media, TV and streaming, filmmaking, visual art, and more. This year's...

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Pinterest Is the Latest to Offer an AI-Powered Media Buying Tool, Called...

Pinterest is introducing Performance+, its version of artificial-intelligence-powered media buying tools similar to Meta Advantage+ and Google Performance Max. "The key difference with Performance+...

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Laughing Matters: How Cannes’ Humor Category Could Change Advertising

To some marketing mavens, humor has always been in vogue. But they say the slapstick, snide, whimsical, dark or irreverent campaigns that creatives love to produce--and consumers often turn into viral...

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Disney Debuts New ‘Advergames’ and Shoppable Ads Across Its Portfolio

Disney has debuted two new ad products across its streaming portfolio, reflecting the new capabilities available to marketers in the world of connected television (CTV). According to Jamie Power, the...

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Rocket Companies CMO Jonathan Mildenhall on Why It Chose Mirimar as Creative...

Rocket Companies has chosen Mirimar as its creative agency of record as it moves forward with an ambitious new marketing plan under group CMO Jonathan Mildenhall. "I have a very, very clear ambition,...

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Here Are YouTube’s Top Ads of the Year, According to Google AI

The YouTube Ads Leaderboard looks a little different this year. Rather than simply showcasing a list of top ads ahead of Cannes Lions next week, YouTube used Google AI to analyze more than 8,000...

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Diversity in TV Is Dwindling, According to New Samba TV Report

Diversity on American television screens isn't keeping up with diversity in American communities. That's the big takeaway from a new Samba TV report offering a closer look at the quantity and quality...

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Former Flock Freight Top Marketers Orlando Baeza and Andrew Teague Debut...

Agencies can offer brands a great outsider perspective on their business, but having unique insight from former brand executives is sometimes lacking in the relationships. A new brand studio, started...

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EXCLUSIVE: All About 3C Ventures, Michael Kassan’s MediaLink Competitor

Ad industry mogul Michael Kassan is launching a major salvo at his former company MediaLink. Publicly, Kassan is confident that he can compete--even as the legal battle between Kassan and MediaLink...

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3CV versus MediaLink and Kassan versus UTA

If you're finding it tough to keep up with the UTA and Michael Kassan's mud-slinging, don't worry, we've got you covered. If you haven't already read ADWEEK's cover story interview with Kassan, then...

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NBCUniversal Fast-Tracks Live Event Audience Insights for Advertisers

Live events create urgency for viewers, and NBCUniversal wants its audience insights to have that same urgency. Ahead of the 2024 Cannes Lions International Festival of Creativity, NBCU is announcing...

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Longtime Ad Executive David Lawenda to Exit Paramount

Ad sales veteran David Lawenda, who served as chief digital advertising officer at Paramount, is leaving after a collective 21 years at the company. In a memo to staff today, Paramount ad sales chief...

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GE’s Former CMO Linda Boff Becomes CEO of Said Differently

The former chief marketing and communications officer of General Electric, Linda Boff, has a new gig: CEO of global creative services agency Said Differently. Boff's move is the latest instance of a...

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Mobile Network Three Has a Timely Message for Smartphone Haters

It's the middle of the night, and a woman is struggling to get her baby to sleep. At a low moment, she walks into her kitchen and finds a group of other mothers who are also awake and ready to offer...

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Roundel’s Sarah Travis on How the Retail Media Network Is Preparing for the...

Retail media networks are slated to be one of the key themes at this year's Cannes Lions Festival. Retailers' buzzy foray into the ads business is building out a new revenue stream for the historically...

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