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Exclusive: Adtech Firm Sonobi Pursues a Sale as SSP M&A Surges

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Adtech firm Sonobi is pursuing a sale via investment banking firm BrightTower, according to three sources familiar with the deal. The company, which is backed by private equity firm Cohere Capital, has been in the market since at least September last year and has $35 million in revenue and positive EBITDA, one source said. Bidders...

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