Intersectionality in LGBTQ+ Marketing Is Sorely Lacking
Brand leaders frequently say, "We want to be seen as a lifestyle." It's a catchall where audiences are immersed in story, statement, style and sound--integrated across every conceivable platform. So...
View ArticleThe Future of Design and AI’s Role in Creativity With Canva
In this episode of The Speed of Culture, Matt Britton sits down with Cat van der Werff, executive creative director at Canva. Van der Werff shares her journey from an aspiring artist in New Zealand to...
View ArticleApartment Therapy Unveils Redesign With Sponsored Tools to Encourage Retention
Home design publisher Apartment Therapy unveiled a website redesign earlier this month, featuring new, sponsorable site capabilities and a community forum to foster onsite engagement. The renovation is...
View ArticleWhat Disney+ and Netflix Massive Q1 Ad Spend Increases Really Mean
Disney+ and Netflix's ad tiers are paying off. According to market intelligence company Guideline (owner of Standard Media Index, Lumina and SQAD), streamers, including Disney+ and Netflix, saw massive...
View ArticleCannes Young Lions Competition: A Week Packed Into 48 Red-Eyed Hours
CANNES, France--The brightest young minds of the advertising world come together each year for the Cannes Young Lion Competition. This year, we asked the two participants representing Team USA, Rachel...
View ArticleExclusive: Adtech Firm Sonobi Pursues a Sale as SSP M&A Surges
Adtech firm Sonobi is pursuing a sale via investment banking firm BrightTower, according to three sources familiar with the deal. The company, which is backed by private equity firm Cohere Capital, has...
View ArticleRetail Media Vets Launch Consultancy to Ease Commerce Network Growing Pains
A group of industry vets with experience developing, building, supporting and analyzing retail media networks (RMNs) as far back as 2004, announced a new venture: Colosseum Strategy. Commerce media has...
View ArticleParis Hilton Dreamed of the Metaverse Before It Existed
It was probably news to the attendees of the Cannes Lions International Festival of Creativity--if not the world at large--but apparently Paris Hilton had the idea for the metaverse before Mark...
View ArticlePublishers Are Increasingly Irked at Perplexity Bots Circumventing Blocks
Publisher frustration is mounting at AI search startup Perplexity, which is backed by Jeff Bezos and other tech titans, for circumventing attempts to block its crawlers from accessing and serving up...
View ArticleHuman Creativity Fends Off Gen AI in Cannes Jury Rooms
CANNES, France--For the second year running, generative artificial intelligence (gen AI) was the hottest topic among the 15,000 delegates at Cannes Lions. However, in jury rooms, judges remained...
View Article2024 Serves Up a Star-Studded, Controversial Cannes Lions Festival
While the 2024 Cannes Lions festival has had its share of drama--Elon Musk's apology tour and Michael Kassan's new venture both made headlines--the vibes along the Croisette and inside the parties were...
View ArticleDoorDash’s Epic Super Bowl Giveaway Just Won the Cannes Lions Titanium Grand...
After making Super Bowl history with an epic sweepstakes, DoorDash's ambitious campaign has won one of the ad industry's most prestigious awards: the Dan Wieden Titanium Grand Prix at Cannes Lions....
View ArticleCannes Lions Awards Film Grand Prix to Orange and Sydney Opera House
CANNES, France--French telco Orange's ad challenging gender bias in soccer and Sydney Opera House's jubilant ode to creativity each won a Film Grand Prix at Cannes Lions. Film Lions is one of the few...
View ArticlePublicis Conseil, France’s Leading Ad Shop, Is the Cannes Lions 2024 Agency...
Publicis Conseil, the 98-year-old French agency that would morph into the $28 billion colossus Publicis Groupe, has taken the Agency of the Year honor at the 2024 Cannes Lions. In all, Publicis Conseil...
View ArticleThe NFL and Paramount Share Game Plan for TV Sports Future
The way we watch television and televised ads is changing, and an ADWEEK House session on Wednesday reminded the Cannes Lions crowds that few industries are impacted by connected TV as acutely as...
View ArticleEngaging Today’s Savvy Consumers: Brands Innovate for Connection and Growth
"The customer is always right" has been a saying since the dawn of retail. Fast-forward to now, and businesses are leaning into algorithms that help consumers find what they want--whether it's the best...
View ArticleInside Search Consultants’ Changing Processes to Connect Brands With Agencies
Last year, Simone Oppenheimer Mandel and Rachel Segall, co-founders of consultancy NBZ Partner, clandestinely began acting as agency search consultants and are now formally launching a new service...
View ArticleDungeons & Dragons Exec Teases Stranger Things Ahead for 50th Anniversary
Jess Lanzillo rolls deep with Dungeons & Dragons--and not just with her trusty D20 die. "I kind of backward engineered my way into D&D," Lanzillo reveals to ADWEEK in her first interview as the...
View ArticleRead the Pitch Deck This Firm Used to Raise $1.1 Million to Automate Media...
Ability AI, a martech startup focused on automating media buying across platforms like Meta and Google, secured $1.1 million in a pre-seed funding round today. The investment was spearheaded by SMRK...
View ArticleAdidas’‘Hey Jude’ Remake Becomes England’s Rallying Cry for the Euros
An Adidas ad that borrows The Beatles' classic 1968 track, "Hey Jude," for UEFA Euro 2024 has made a big impact in England, where a new generation has set its sights on winning the soccer tournament....
View Article