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Visit Oslo’s Ad Uses Reverse Psychology to Entice Tourists

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Visit Oslo is wryly looking to inspire trips to Norway with an ad that starts with a local saying, "I wouldn't come here, to be honest." The film from Oslo-based agency NewsLab leans on irony and reverse psychology to complain about qualities that make the city remarkable. Halfdan, a 31-year-old Oslo native, questions if Oslo...

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