How HBO Got a 270-Foot Dragon on the Empire State Building: ‘This Is F*cking...
Successful scheming in House of the Dragon requires having several backup plans--and when it comes to real-life dragons, it's no different. As part of its global campaign for House of the Dragon, HBO...
View Article‘Generally Laughable’: Critics Say Coca-Cola’s Recycling-Themed Cannes Win Is...
Last week between the rose-fueled networking sessions and adtech-funded yacht parties at the Cannes Lions Festival, Coca-Cola and Ogilvy bagged a Grand Prix in the print and publishing category for...
View ArticleCoors Light Will Bury New Patrick Mahomes Commercial in a Time Capsule
In Coors Light's new commercial, Kansas City Chiefs quarterback Patrick Mahomes undertakes a high-stakes mission riding on top of the brand's Chill Train. But due to NFL regulations that prohibit...
View ArticleThe Ultimate Game Plan: Microsoft’s Global Gaming Vision
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Dametra Johnson-Marletti, corporate vice president of digital gaming sales at Microsoft. She shares her...
View Article2024 Cannes Dinner Club Honors Outdoor Jury
MediaVillage.org and ADWEEK, in partnership with the Out of Home Advertising Association of America (OAAA), co-hosted Julie Thompson's Thursday Night VIP Dinner Club at the Cannes Lions Festival of...
View ArticleExclusive: How Shake Shack Used Reddit and AI to Drive Sales
Shake Shack added a secret sauce to its latest advertising campaign: generative artificial intelligence. The burger joint used full service agency Known's Reddit-focused gen AI chatbot, The Big...
View ArticleMicrosoft Veteran Kathleen Hall Exits Amid Marketing Team Overhaul
Microsoft chief brand officer Kathleen Hall is stepping down after 16 years with the business, continuing an era of flux for the tech giant's marketing team as it lays the foundations for a "new era of...
View ArticleVisit Oslo’s Ad Uses Reverse Psychology to Entice Tourists
Visit Oslo is wryly looking to inspire trips to Norway with an ad that starts with a local saying, "I wouldn't come here, to be honest." The film from Oslo-based agency NewsLab leans on irony and...
View ArticleHow NBCU Is Setting Up ‘Blue Chip’ Advertisers and AI for Olympics Gold
How do you make sure the biggest sports event of the year is also the biggest media event of the year? Bring on the branded content, Gen Z-friendly streaming series and generative AI. Those are the...
View ArticleBrands Are Missing Out on the $4 Billion Women’s Sports Merch Market
The athletes and partners in women's sports would give the shirts off their backs to keep the game growing--if those shirts were available. During big events in women's soccer and basketball within the...
View ArticleAnderson .Paak Hits the Road for Lexus and Amazon Music
As summer rolls around again, it's road trip season. Every vacation needs a playlist and all the better if eight-time Grammy winner Anderson .Paak curates it. For World Music Day 2024, Lexus and Amazon...
View ArticleAd Agency Finances 101: What New Founders Should Know
As a CFO in the advertising industry, the one constant that I've come across is change. Maybe it's a recency bias, but the past few years have been seemingly more volatile than at any point I can...
View Article3 Strategies Fueling Today’s Creativity, According to Top Marketers
When looking for what drives creativity, the Uber Villa at Cannes Lions is a good place to start. In partnership with ADWEEK, the Uber Villa hosted a Creativity in Motion: Exploring New Media...
View ArticleCall for Submissions: Help Us Find the Brand Genius Class of 2024
ADWEEK's Brand Genius award recognizes the most dynamic and innovative brand thinkers working today. In a business environment as competitive as it is unpredictable, brands succeed only with the...
View ArticleThe Real Reason We Go to Cannes
For the first time in my 14 years in a row attending Cannes Lions, I spent most of the first half of the festival in the bowels of the Martinez, sitting in conference rooms, some without any windows....
View ArticlePredicting the Future of Purpose, AI, and M&A at the Cannes Lions
If the Cannes Lions festival is anything, it's a stage-setter for the rest of the year. In ADWEEK's third and final episode of The Cannes Dispatch, the editorial team who worked the Croisette dig into...
View Article10 Private Equity Firms Ad Agencies Should Watch
In recent months, there's been a series of notable private equity investments in up-and-coming advertising agencies. Last month, Svoboda Capital Partners invested in creative agency Highdive. In...
View ArticleSnoop Dogg Gives Martha Stewart ’10 Out of 10′ for Her Lighter Skills in BIC Ad
Legendary rapper and cannapreneur Snoop Dogg is steeped in all things Olympics at the moment--even his latest ad for BIC is themed to the upcoming 2024 Summer Olympic Games in Paris. Snoop reunites...
View ArticleTruly Funny or Just Ad Funny? Comedians Assess Cannes Lions Humor Winners
Comedy is a powerful marketing tool, and many ad world mavens have long understood its intrinsic value as a clutter buster, brand builder and attention grabber. And in 2024, the Cannes Lions...
View ArticleAdtech M&A Is Up, But With Fewer Buyers and Lower Valuations
After a deal drought in 2023, mergers and acquisitions in adtech are heating up. Adtech-focused investment bank Luma Partners said there were almost twice as many significant, scaled adtech...
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