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Why CVS Is Betting on Its 74 Million Loyalty Program Users to Stand Out in Retail Media

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After building his resume with stints at CBS and Spotify, Parbinder Dhariwal saw the growth opportunity in retail media before it was projected to gobble up $140 billion this year, according to Emarketer. He headed up beauty for Walmart Connect before becoming vice president and general manager of CVS' retail media arm, CVS Media Exchange...

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