How Creative Partners Can Find Their Professional ‘Happily Ever After’
If you want to start an agency, now is the time. So many new creative, media, strategy and analytics shops are popping up everywhere. My co-founder and I could not be more proud to be part of the many...
View ArticleExclusive: Max’s The Penguin Takes Shot on Jefferson’s Bourbon as Title Sponsor
If you've ever wanted to drink a glass of bourbon in Gotham, now's your chance. Today, Warner Bros. Discovery announced that Jefferson's Bourbon has signed on as a title sponsor for Max's The Penguin...
View ArticleSSPs Shake Up Fee Structures for Publishers, Offering Differentiated Access
The two biggest supply-side platforms (SSPs), Magnite and PubMatic, have started charging publishers additional fees for bespoke programs that connect them more directly to the right buyers, rather...
View ArticleMontefiore Einstein’s Olympics Spot Links Breakdancing and Early Cancer...
Bronx hospital Montefiore Einstein Comprehensive Cancer Center is celebrating breakdancing's Olympic debut at the 2024 Summer Games in Paris with a campaign tracing the sport's origins in the South...
View ArticlePfizer’s First CMO Drew Panayioutou to Depart
Drew Panayioutou, Pfizer's first global CMO, has announced via LinkedIn that he's leaving the company. Pfizer U.K. president Susan Rienow will succeed Panayioutou, the pharma giant confirmed. Rienow's...
View ArticleMeet Your Match: 5 Cultural Insights Shaping Dating Apps
Far from the days of traditional note-passing with a "check yes or no" box, dating in 2024 has become much more nuanced, largely due to technology. A check box has turned into a swipe, and at times...
View ArticleThe TV-Themed 2024 Comic-Con Activations You Need to See
San Diego Comic-Con is back. Between the Covid-19 pandemic and the writers and actors strikes last year, Comic-Con is looking for a return to glory in 2024, with several TV networks and streaming...
View ArticleEven If Third-Party Cookies Had Vanished, We Would Have Been OK
Adtech is no stranger to hype--and hysteria. In an industry that moves as fast as digital advertising, marketers are understandably on guard for policy and technology shifts that could upend their...
View ArticleNBA Responds After WBD Takes Legal Action Over Media Rights
The NBA preseason doesn't start until October, but fans already have court-side seats to its legal wrangling with Warner Bros. Discovery over the league's media rights deal. Today, in response to the...
View ArticleColin Kaepernick Dishes on His New Startup, His Favorite Anime, and How He’ll...
Star athlete and former San Francisco 49ers quarterback Colin Kaepernick is no stranger to the cutthroat world of media. After being blackballed by the NFL for protesting police violence against Black...
View ArticleCannes Lions and Possible Purchases Reflect Growing Optimism in the Ad Industry
Two of the largest conferences in the advertising and media circuit, Cannes Lions and Possible, were both acquired this week, the latest sign of the burgeoning value of business-to-business events. The...
View ArticleWalmart’s Back-to-School Ad Is a 5-Minute Musical About What Kids Think Is Cool
Walmart is schooling parents in what their kids actually like. A new five-minute spot, titled "School Style Decoded," is a music video that promotes the back-to-school trends most popular with kids....
View ArticleWhy CVS Is Betting on Its 74 Million Loyalty Program Users to Stand Out in...
After building his resume with stints at CBS and Spotify, Parbinder Dhariwal saw the growth opportunity in retail media before it was projected to gobble up $140 billion this year, according to...
View ArticleWPP and Nvidia Partner to Make 3D Ads Using Gen AI
Advertising giant WPP is working with chip manufacturer Nvidia to use gen AI in making 3D landscapes and products for advertisers. Under the deal, WPP will be able to turn simple text prompts like...
View ArticleThe Marketing Behind the Vibes of the Kamala Harris Campaign
Given the state of American politics, the next three months are set to be some of the most important and fascinating times for those of us who tell stories and build communities for a living. Never...
View Article3 Things Brands Need to Know About the First Real ‘TikTok Olympics’
From Copa America to the UEFA European Championship, it's been a summer of sport to remember for advertisers and athletes alike. With the Paris 2024 Summer Olympic Games in full swing, brands have...
View ArticleCushelle’s Kenny the Koala Advocates for Taking ‘Me Time’ on the Toilet
With the cost-of-living crisis leaving many Brits stressed, U.K. toilet paper brand Cushelle is encouraging them to embrace a bit of selfishness and treat themselves to luxurious "me time"--on the...
View ArticleWhat Brands Must Consider Before Posting Summer Olympics Social Content
The 2024 Paris Summer Olympics are officially underway and if brands are smart, they'll capitalize on the trending event by creating content that proactively (and authentically) engages their...
View ArticleWalmart Connect’s Rich Lehrfeld on Transforming Retail Media
In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph welcome Rich Lehrfeld, senior vice president and general manager of Walmart Connect, to explore the...
View ArticleDeloitte’s Suzanne Kounkel on Why Every Employee Is a Marketer
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Suzanne Kounkel, global chief marketing officer at Deloitte. Kounkel shares insights on her career...
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