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Netflix Closes Upfront With 150% Growth in Ad Sales Commitments

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That's a wrap for Netflix. Today, the streaming giant officially closed its second-ever TV upfront negotiations. Amy Reinhard, the company's president of advertising, announced the news, saying, "We closed deals with all major holding companies, as well as independent agencies, with a 150%-plus increase in upfront ad sales commitments over 2023, in line with our...

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