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Disney Snags Adam Smith as Chief Product and Technology Officer

Disney has named former Googler Adam Smith the new chief product and technology officer for Disney Entertainment and ESPN. Smith will start at Disney on Sept. 3 and will jointly report to Disney...

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Effie Case Study: How Microsoft Helped Guide a Handwritten Language Into the...

More than a mere collection of words, language provides a unique perspective of the world. Each time one disappears, so does its way of seeing things. When considering that experts fear 90% of...

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Tech for Good: Using AI to Relieve Chief Household Officers’ Cognitive Load

In today's workforce, there is a divisiveness around whether AI will benefit or harm jobs. Will it improve productivity? Or will it replace human beings? What if it did both? And for the greater good?...

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Google Says Bonjour to Netflix With Emily in Paris Partnership

Who needs Paris when you can just shop online? Today, Netflix announced it's teaming up with Google for a first-of-its-kind Shop with Google partnership featuring Emily in Paris. The partnership will...

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Dove Drops Age-Defying ‘Beauty Never Gets Old’ Campaign

Dove, continuing its quest to bust stigmas, tackles the beauty industry's youth obsession head-on with a campaign starring women of a certain age who have relied on a brand mainstay for decades. A...

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Binge or Weekly? Here’s the Best Way for Streamers to Release Shows

To drop all at once or release weekly? That is the question that continues to plague some streaming services. However, according to a new study from Fandom, there's no simple answer or...

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Guinness Wants to Be Soccer Fans’ Favorite Beer With Premier League Partnership

Guinness is kicking off the largest global campaign in its history to mark its debut as the official beer and non-alcoholic beer partner of the Premier League. In June, the Diageo-owned brand announced...

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Condé Nast Names Elizabeth Herbst-Brady as Its New Chief Revenue Officer

Legacy media company Conde Nast--which houses iconic editorial titles including The New Yorker, Vogue, and Vanity Fair--hired veteran media executive Elizabeth Herbst-Brady as its new chief revenue...

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Channing Dungey to Lead WBD’s US Networks as Kathleen Finch Retires

Today, Warner Bros. Discovery announced that Kathleen Finch is retiring as chairman and CEO, US Networks, after 25 years with the company. She will be replaced by Channing Dungey, Warner Bros....

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Sun Puppets and Food Faces: Totino’s Drops Surreal Ads to Debut Breakfast Bites

Some brands--but not many--can get away with "unhinged" as a thematic cornerstone of their advertising. Totino's, best known for its pizza rolls, counts itself among that wacky niche, with the latest...

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Fubo Wins Injunction Against Venu Sports Streaming Venture

In the battle between sports streaming platforms, Fubo just gave Venu reason to use even more four-letter words. The U.S. District Court, Southern District Court of New York, granted Fubo's request for...

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Paris Was a Marketing Warmup for Los Angeles Olympics and World Cup

Even as the Paralympics stretch the Paris Olympics hosting duties into September, Olympic brand sponsors are training for the next Games. From ratings to sponsorships, the 2024 Summer Olympics were...

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The Athletic Launches a Dedicated Trading Card and Sports Memorabilia Vertical

The sports publisher The Athletic launched a new vertical today covering the world of sports memorabilia and trading cards. It's a market whose value is forecast to reach $227 billion by 2032,...

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How Media Agency Good Apple’s AI Tool Is Boosting Client Revenue and Winning...

Harvest, an artificial intelligence tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping it drive revenue for clients and secure new business....

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These 10 Advertisers Won the Olympics for TV and Streaming

The Paris 2024 Summer Olympics were the biggest Games in years for both advertisers and consumers. At the end of July, NBCUniversal reported it delivered the highest Olympic and Paralympic ad revenue...

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5 Lessons the Media Learned From the King of Daytime Talk Phil Donahue

Television talk show pioneer Phil Donahue, who died Sunday at age 88, would always remember the day that "the whole city of Dayton came to a halt." It was 1968, and WLWD's The Phil Donahue Show was...

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Netflix Looks to Scale Ad Tier, Automatically Enrolls Basic Plan Users Into...

When Netflix debuted its ad-supported tier in 2022, users were not automatically enrolled in the plan. Now, around two years later, the streamer is making some changes. In July, Netflix announced it...

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How Lowe’s Pitches Brands Online Ads That Drive In-Store Sales

With over two decades of experience at Target, John Storms brought a wealth of knowledge to Lowe's when he joined as senior director and head of client services in 2022. That experience spans both...

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3 Things Marketers Must Consider When Entering the Political Chat

In less than 100 days, Americans will be headed to the polls to vote for either Vice President Kamala Harris or former President Donald Trump as the next president of the United States. The last 100...

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Netflix Closes Upfront With 150% Growth in Ad Sales Commitments

That's a wrap for Netflix. Today, the streaming giant officially closed its second-ever TV upfront negotiations. Amy Reinhard, the company's president of advertising, announced the news, saying, "We...

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