The attack of the 40-foot hamsters has worked really well for Kia, with the automaker now regularly picking the big screen as the place to debut new ads for the Soul "urban passenger vehicle." This weekend, moviegoers at AMC, Regal and other major multiplexes will get the first peek, before TV viewers do, as Kia's affable rodents time-travel to an 18th century opera house and proceed to get busy. They rock the audience of white-wigged Amadeus extras with some remixed electronica and a dance show. The music in this ongoing campaign, via David&Goliath, is nearly as important and memorable as the pudgy anthropomorphic stars. In this case, it's an Axwell remix of "In My Mind" that sets up an epic hamster stage dive and gets the aristocracy's rumps shaking. (Weren't those guys into the minuet?) Anyway, it's furry good fun. Credits below.
CREDITS
Client: Kia Soul
Spot: "Bringing Down the House"
Agency: David & Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Senior Copywriter: Greg Buri
Senior Art Director: Basil Cowieson
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Paul Albanese
Managing Partner, Client Services: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Justin Manfredi
Account Supervisor: Nancy Ramirez
Director of Strategic Planning: David Measer
Strategic Planner: Steven Garcia
Production Company: MJZ
Director: Carl Erik Rinsch
Director of Photography: John Mathieson
Executive Producer: Kate Leahy
Producer: Margo Mars
Choreographer: Natricia Bernard
Production Design: Petr Kunc
Costume Design: Rebecca Hale
Hair, Wig, Makeup Design: Kirstin Chalmers
Editorial: Cut+Run
Editor: Steve Gandolfi
Managing Director: Michelle Burke
Executive Producer: Carr Schilling
Producer: Christie Price
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Postproduction: Method
Executive Producer: Stephanie Gilgar
Producer: Mike Wigart
Visual Effects Supervisor: Andy Boyd
Visual Effects Coordinator: Marisa Bursteen
Compositing Supervisor, Flame Lead: Patrick Ferguson
Lighting Lead: Brian Burke
Tracking Supervisor: Fabio Zapata
Matchmove Supervisor: Lauren Rogers
Animation: Chris Perkowitz, Matt Hackett, Will Kistler
Music, Sound Design: Musikvergnuegen
Audio Mix: Lime
Mixer: Loren Silber
Executive Producer: Jessica Locke