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Lipton Ice Tea’s Streetwear Collab Kicks Off Marketing Refresh

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As unexpected brand partnerships reach a peak, a fresh collaboration this summer comes from Lipton Ice Tea and streetwear label Cruel Pancake. "That Summer Feeling" is Lipton Ice Tea's first venture in fashion. The '90s-inspired, 25-piece clothing collection with Cruel Pancake, an up-and-coming label founded by French creator Hugo Philip in 2021, debuted during a...

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